Showcase & Discover Creative Work

Kandace Selnick

Riverside, CA, USA
I am a visual communicator in print and media design. With a keen sense of trends and cultural shifts, my goal is to create compelling visuals to move brands forward in a way not seen before. I am pursuing a career in brand management for advertising campaigns, while advancing the brand across multiple platforms.

Work Experience

University Of La Verne

Graphic Designer

- Developed multiple quad-fold and tri-fold brochures for the University of La Verne's Master degree's and various programs, while following strict branding guides for brand management.

- Developed multiple school district posters for the University of La Verne’s Master degree programs, targeting multicultural 25-35 year old students and educators looking
to higher their knowledge and education.

- Developed marketing campaign for Career Services, targeting freshman through senior college students. This campaign includes a presentation folder, four-year plan checklist, and various forms geared toward each specific grade level. This material helps the student build a successful career path by their graduation.

- Re-designed the University of La Verne's mobile app including the app icon, menu icons, launch screen and menu background.
August 2012 - Present La Verne, California, United States

The Let It Be Foundation, Inc

Graphic Designer

• Created new campaign and various promotional material
- Pins, stickers, T-shirts, fundraiser cards

• Created new brochure for the foundation
(body copy provided by marketing team)

• Designed branding of Facebook page and graphic posts that would keep fans updated with current events.

• Updated the foundation's annual events for 2012

• Worked with the Let It Be "Kids 4 Kids" and Let It Be Clubs with fundraiser material and monthly newsletters

• Created new Constant Contact newsletter template and updated monthly
May 2012 - March 2013 Chino, California, United States

University Of La Verne

Marketing Assistant (Internship)

Research
• Identify and research emerging social media trends and how they might impact the University of La Verne's social media marketing initiatives.

• Work with the Director of Digital Marketing to identify and define changes to existing social media marketing goals, organization of content, and workflow process for authoring and publishing content.

Content Management & Graphic Design
• Create design solutions that address social media objectives, including design solutions that fit social network platform customization restrictions.

• Work with the University Designer and Director of Digital Marketing to implement visual design concepts in social media applications.
April 2012 - June 2012 La Verne, California, United States

Give BIG Riverside

Freelance Designer

"Give BIG Riverside is being led by The Community Foundation, and over 20 nonprofit and community leaders. Give BIG Riverside is aligned with Seizing Our Destiny’s strategic routes to create an innovative future for Riverside."

• Developed brand identity and art direction for advertising.
April 2012 - July 2012 Riverside, California, United States

UCR ARTSblock

Graphic Designer and Social Media Marketing

• Created flyers for upcoming events and exhibitions.
(body copy provided by client)

• Created logo, newspaper ad, and poster for Culver Art House Cinema.
(body copy provided by client)
- Newspaper ad distributed in the Press-Enterprise and other local Riverside newspapers

• Updated and designed branding of Social Media (Facebook, Twitter, Foursquare, Google + , YouTube and Pinterest) that would keep the continuity between the UCR ARTSblock, Culver Center of the Arts, Sweeney Art Gallery, and California Museum of Photography pages.

• Marketing for Website and Social Media including Graphic Design, Direct Marketing, Picture of the Day, Weekly viral video, SEO, and Keyword Tagging

• Planning and developing campaign oriented projects for all Graphics, Collateral, and Video

• Social Media and web page banners for 2012 Love In Riverside (Riverside Downtown Partnership Event) website and Facebook, Twitter, Foursquare, Google + , YouTube pages

• Social Media and web page banners for 2012 Riverside International Film Festival website and Facebook, Twitter, Foursquare, Google + , YouTube pages
February 2011 - May 2012 Riverside, California, United States

UCR ARTSblock

Gallery Assistant and Sales Associate

"UCR ARTSblock is composed of UCR/California Museum of Photography, Sweeney Art Gallery, and the Culver Center for the Arts, a media lab and presentation facility"
UCR ARTSblock showcases a series of major artistic events, international/alternative films, public galleries, and cultural programs.

Daily Museum Operations
• Assisted an average of 30 customers with questions about the museum and
directed them to where the exhibits were located within a 5 hr shift.

• Answered an average of 15 phone calls and answered general questions about the museum, photography, and cameras within a 5 hr shift.

• Box office attendant and retail sales.

Events (Gallery Receptions, Public Events/Concerts, and ArtsWalk)
• Assisted an average of 130 customers with questions about the artwork, facilities, and directed them to where the exhibits were located within a 4 hr shift.
June 2010 - April 2012 Riverside, California, United States

Butter Up!

Graphic Designer

Freelance
Logo Design and Corporate Identity

• Created logo for Butter Up! company that would stand out against competition.

• Created company branding and corporate identity that would attract adults and families who love to cook in a more convenient and effective way.
- Created branding manual that describes the look and feel of the company and detailed information about the logo.
- Created stationery and collateral design solutions.
August 2010 - December 2010 Redlands, California, United States

Education

The Art Institute Of California - Inland Empire

Bachelor Degree

June 2009 - December 2012 San Bernardino, California, United States

Awards

American Advertising Federation (AAF) - ADDY Awards

Addy Award Winner - Back Alley Cat Vodka

2012

American Advertising Federation (AAF) - ADDY Awards

Addy Award Winner - Environmental Awareness Campaign

2012

American Advertising Federation (AAF) - ADDY Awards

Addy Award Winner - Architecture Photography

2012

American Advertising Federation (AAF) - ADDY Awards

Addy Award Winner - Scribble Scratch

2011