JulieMae Bax
Senior Art Director
Columbia, SC, USAWork Experience
BlueCross BlueShield SouthCarolina
Art Director
concept strategic creative with writer and client to keep unified look and meet marketing objectives for the company
branding and rebranding campaigns for companies and product lines
html code and design email
art direction and design of annual reports, brochures, posters, logos, displays, corporate identity, billboards, direct mailers, invitations, customizable flyers, integrated designs to cross platform - interactive PDFs and on-demand print, newsletters, websites, product/image and web ads
wrap-around project management including presenting designs to clients, establishing project timeline, adhering to budget constraints and deadlines, book photographers and directing photo sessions, preparing designs for print, packaging and filing all related project materials on system backup
collaborated successfully with designers to coordinate project themes
met with writers, editing staff and photographer in selection of story ideas for 4-color bimonthly in-house company magazine Kaleidoscope
work(ed) with Companion Life, Government Affairs, Executive Area, BlueChoice, Federal Employees Program, Natural Blue, HMOBlue
pro bono: Senior Sports Classic, Habitat for Humanity, Juvenile Diabetes Foundation, United Way
AWARDS
silver addy Positioned to Exceed Annual Report
American Graphic Design award Positioned to Exceed
American Graphic Design award Good by Old Friend
American Graphic Design award XXtra Innings Jersey
AIGA inshow Positioned to Exceed Annual Report
Gold Addy Strength in Numbers Annual Report
GDUSA inhouse award Strength in Numbers Annual Report
GDUSA inhouse award Companion Life 10’ Display
GDUSA inhouse award Forgotten Moon Logo
Silver Addy Whistler Poster
SILVER ADDY Take the Field Invitation
GDUSA inhouse award Take the Field Invitation
GDUSA inhouse award Listening Annual Report
GDUSA inhouse award Impressions Annual Report
GDUSA inhouse award Whistler Poster
past awards: National Health Information Website Awards, Gold and Silver National Health Informations Awards, Silver Quill, IABC Award of Excellence, PRSA Mercury Awards, Society for Technical Communicators Award of Achievement
branding and rebranding campaigns for companies and product lines
html code and design email
art direction and design of annual reports, brochures, posters, logos, displays, corporate identity, billboards, direct mailers, invitations, customizable flyers, integrated designs to cross platform - interactive PDFs and on-demand print, newsletters, websites, product/image and web ads
wrap-around project management including presenting designs to clients, establishing project timeline, adhering to budget constraints and deadlines, book photographers and directing photo sessions, preparing designs for print, packaging and filing all related project materials on system backup
collaborated successfully with designers to coordinate project themes
met with writers, editing staff and photographer in selection of story ideas for 4-color bimonthly in-house company magazine Kaleidoscope
work(ed) with Companion Life, Government Affairs, Executive Area, BlueChoice, Federal Employees Program, Natural Blue, HMOBlue
pro bono: Senior Sports Classic, Habitat for Humanity, Juvenile Diabetes Foundation, United Way
AWARDS
silver addy Positioned to Exceed Annual Report
American Graphic Design award Positioned to Exceed
American Graphic Design award Good by Old Friend
American Graphic Design award XXtra Innings Jersey
AIGA inshow Positioned to Exceed Annual Report
Gold Addy Strength in Numbers Annual Report
GDUSA inhouse award Strength in Numbers Annual Report
GDUSA inhouse award Companion Life 10’ Display
GDUSA inhouse award Forgotten Moon Logo
Silver Addy Whistler Poster
SILVER ADDY Take the Field Invitation
GDUSA inhouse award Take the Field Invitation
GDUSA inhouse award Listening Annual Report
GDUSA inhouse award Impressions Annual Report
GDUSA inhouse award Whistler Poster
past awards: National Health Information Website Awards, Gold and Silver National Health Informations Awards, Silver Quill, IABC Award of Excellence, PRSA Mercury Awards, Society for Technical Communicators Award of Achievement
October 1996
- Present
Columbia, South Carolina, United States
University Of South Carolina
Art Director/Designer, Office of Publications
art director for rebranding campaign of Music School
lead designer of national promotion and recruitment materials, conference packets, brochures, posters, newsletters, ads, report covers, billboards and banners for all aspects of marketing and promoting the University and its affiliated research institutions
designer for University rebranding and articles, sections and ads in alumni magazine Carolinian
lead designer of national promotion and recruitment materials, conference packets, brochures, posters, newsletters, ads, report covers, billboards and banners for all aspects of marketing and promoting the University and its affiliated research institutions
designer for University rebranding and articles, sections and ads in alumni magazine Carolinian
1995
- 1996
Columbia, South Carolina, United States
Institute Of Public Affairs, University Of South Carolina
Art Director/Design and Production Coordinator
established the conceptual and stylistic direction for design staff
conceptualized and designed two quarterly magazines – P2SC (Pollution Prevention in South Carolina) and The South Carolina Policy Forum with responsibilities including monthly meeting with editorial and writing staff, producing timeline and budget, preparing dummy and making editorial changes, writing specs and placing yearly bids, working with industry media relations to obtain clearance to take photos, hiring photographers, screening photos for final selection, illustrating for cover and/or interior, writing captions, pressing proof and attending conferences to maintain knowledge of magazine content
worked with eleven centers within the institute through the production of brochures, folders, booklets, conference packets and exhibits/ displays, newsletters, reports, posters, book jacket and page layouts, mastheads and logos
conceptualized and designed two quarterly magazines – P2SC (Pollution Prevention in South Carolina) and The South Carolina Policy Forum with responsibilities including monthly meeting with editorial and writing staff, producing timeline and budget, preparing dummy and making editorial changes, writing specs and placing yearly bids, working with industry media relations to obtain clearance to take photos, hiring photographers, screening photos for final selection, illustrating for cover and/or interior, writing captions, pressing proof and attending conferences to maintain knowledge of magazine content
worked with eleven centers within the institute through the production of brochures, folders, booklets, conference packets and exhibits/ displays, newsletters, reports, posters, book jacket and page layouts, mastheads and logos
1991
- 1995
Columbia, South Carolina, United States
Education
Coker College
BA Art, Concentration Graphic Design
September 1987
- May 1991
Hartsville, South Carolina, United States
Skills
Acrobat Pro. Photography,
Illustrator,
Indesign,
Macintosh Computer Knowledge In Adobe Creative Suite 6 — Photoshop,