JulieMae Bax

Senior Art Director

Columbia, SC, USA

Work Experience

BlueCross BlueShield SouthCarolina

Art Director

concept strategic creative with writer and client to keep unified look and meet marketing objectives for the company

branding and rebranding campaigns for companies and product lines

html code and design email

art direction and design of annual reports, brochures, posters, logos, displays, corporate identity, billboards, direct mailers, invitations, customizable flyers, integrated designs to cross platform - interactive PDFs and on-demand print, newsletters, websites, product/image and web ads

wrap-around project management including presenting designs to clients, establishing project timeline, adhering to budget constraints and deadlines, book photographers and directing photo sessions, preparing designs for print, packaging and filing all related project materials on system backup

collaborated successfully with designers to coordinate project themes
met with writers, editing staff and photographer in selection of story ideas for 4-color bimonthly in-house company magazine Kaleidoscope

work(ed) with Companion Life, Government Affairs, Executive Area, BlueChoice, Federal Employees Program, Natural Blue, HMOBlue

pro bono: Senior Sports Classic, Habitat for Humanity, Juvenile Diabetes Foundation, United Way

AWARDS
silver addy Positioned to Exceed Annual Report
American Graphic Design award Positioned to Exceed
American Graphic Design award Good by Old Friend
American Graphic Design award XXtra Innings Jersey
AIGA inshow Positioned to Exceed Annual Report
Gold Addy Strength in Numbers Annual Report
GDUSA inhouse award Strength in Numbers Annual Report
GDUSA inhouse award Companion Life 10’ Display
GDUSA inhouse award Forgotten Moon Logo
Silver Addy Whistler Poster
SILVER ADDY Take the Field Invitation
GDUSA inhouse award Take the Field Invitation
GDUSA inhouse award Listening Annual Report
GDUSA inhouse award Impressions Annual Report
GDUSA inhouse award Whistler Poster
past awards: National Health Information Website Awards, Gold and Silver National Health Informations Awards, Silver Quill, IABC Award of Excellence, PRSA Mercury Awards, Society for Technical Communicators Award of Achievement
October 1996 - Present Columbia, South Carolina, United States

University Of South Carolina

Art Director/Designer, Office of Publications

art director for rebranding campaign of Music School

lead designer of national promotion and recruitment materials, conference packets, brochures, posters, newsletters, ads, report covers, billboards and banners for all aspects of marketing and promoting the University and its affiliated research institutions

designer for University rebranding and articles, sections and ads in alumni magazine Carolinian
1995 - 1996 Columbia, South Carolina, United States

Institute Of Public Affairs, University Of South Carolina

Art Director/Design and Production Coordinator

established the conceptual and stylistic direction for design staff

conceptualized and designed two quarterly magazines – P2SC (Pollution Prevention in South Carolina) and The South Carolina Policy Forum with responsibilities including monthly meeting with editorial and writing staff, producing timeline and budget, preparing dummy and making editorial changes, writing specs and placing yearly bids, working with industry media relations to obtain clearance to take photos, hiring photographers, screening photos for final selection, illustrating for cover and/or interior, writing captions, pressing proof and attending conferences to maintain knowledge of magazine content

worked with eleven centers within the institute through the production of brochures, folders, booklets, conference packets and exhibits/ displays, newsletters, reports, posters, book jacket and page layouts, mastheads and logos
1991 - 1995 Columbia, South Carolina, United States

Education

Coker College

BA Art, Concentration Graphic Design

September 1987 - May 1991 Hartsville, South Carolina, United States

Skills

Acrobat Pro. Photography, Illustrator, Indesign, Macintosh Computer Knowledge In Adobe Creative Suite 6 — Photoshop,