Creative ideas for 360 campaigns, activations, video content, special projects, co-partnership with opinion leaders
FMCG segments

Responsibilities:
Integrated marketing campaigns development (FMCG category), participation in pitches (under the supervision of CCO). Creating concepts, ideas, writing copies in responsible position without supervision for most projects.

Achievements:
Getting inside the TOP-10 of creative people in marketing 2015 (the 3d position). http://www.sostav.ru/publication/akar-predstavil-rezultaty-ad-peak-17189.html
Creation of a Friend for Friend project that got about 15 awards in local and international festivals.
EMG becomes number one agency in the world (according to Globes: http://m.sostav.ru/app/article/21631).

100% pitches were won in a period 2014-2015 for one of the company’s key clients.
Business growth almost by two times over the same period.

Integrated marketing campaigns development (FMCG category)

Responsibilities:
Strategic and copy support of Storck brands (Toffifee, Merci, Mamba) for Eastern European target audience. Ideas for TVC.

Responsibilities:
- 2011. Complete copy support of Colgate/Palmolive brand. Creating concepts, ideas, writing copies, press-releases, advertorials in responsible position without supervision for most projects. Realizing a supervision of agency-partners in the network (PR, digital and activation agencies).
Adaptation of international campaigns for the Russian market.
Creative concepts for IMC (integrated marketing campaigns), image and product campaigns, digital campaigns.
Creative ideas for B2B segment.
- 2012. Danone/ Actimel. Creative ideas for TVC, communication messages, copywriting, production support.
- 2013. New business development. Creative platforms and ideas for different communication channels (online and offline), copywriting.

Achievements:
- Running several successful IMC campaigns (increasing the market share).
- Running one of the most successful TV campaigns “Breakfast for immunity”. (Actimel brand).
- Entering into 3 long-term contracts (Mayskiy Tea, Style, vodka Belukha).

creative group head
Responsibilities:
Leadership of the creative group (5 people).
Team work organization, new business development, complete creative support.

Achievements:
Winning 6 pitches, including the launch campaign for Klinskoe beer as a new TTL business for the agency, implementation of more than 20 successful projects for the current clients.

Clients: PMI/L&M

Responsibilities:
Complete copy support of L&M brand. Deep understanding Eastern European insights of the target audience.
Working under the supervision of Regional Creative Director. Creating concepts, ideas, writing copies in responsible position without supervision for most projects. Realizing a supervision of Junior Copy Writer in a team.

Creative concepts for the image and product campaigns, promotions.
Ideas and mechanics for hostess drives in different channels: traditional and non-traditional LAMP.
Slogans, headlines, and copies for different touch points.
Adaptation of international campaigns for Russian market.
Content for the web site www.lmlab.ru, internal and external banners, 1-2-1 communications.
Creative guidelines for national event Sound D'Vision.

Achievements:
- Successful product-launch of L&M Slims 83.
- Several successful consumer engagement campaigns, increasing the market share.
- Concept and execution (under supervision of the Creative Director) for the Brand Plan 2009 for Russian market.
(The Brand Plan was highly appreciated in the head office of Philip Morris (Lausanne, Switzerland).
- Concept and execution (under the supervision of the Regional Creative Director) for the Brand Plan 2010 for the Russian market.
(Russian copies were highly appreciated in PMI, Lausanne).
-Work for Brand Global campaign 2010 was highly appreciated in the Head office Leo Burnett, Milano.

Responsibilities:
Leadership of the creative group (5 people).
Team work organization, new business development, complete creative support.

Achievements:
Winning two Baltika tenders for creative service contract (regional brands).
Winning Rolf tender for creative service contract.

Clients: British American Tobacco/Pall Mall, Dunhill, Captain Black.

Responsibilities:
Copy support of Pall Mall and Dunhill brands for BTL projects. Copy support of Captain Black brand during the launch-campaign.
Work under the supervision of Senior Copywriter and Creative Director. Writing copies in responsible position without supervision for some concepts.

Concepts for national promotions in a team with Art Director.
Ideas for trade campaigns.
Ideas and mechanics for consumer engagements in different channels: traditional and non-traditional HoReCa.
Slogans, headlines, copies for promotions, website, banners and hostess speeches.

Achievements:
- Participation in building guidelines and Brand Book for Captain Black brand
- Participation in a successful launch of Captain Black, 2007 (Concept of the campaign)
- Several successful sponsorship events (Pall Mall) (2005-2007)

Clients: AVON, Miller, Tetra Pack.

Responsibilities:
Work in a team with a Copy partner under the supervision of Creative Group Head.
Ideas for TV, radio spots, promotions. Slogans, headlines, copies for print, TV, radio, and the Internet.

Achievements:
- Participation in two successful pitches (creative idea for regional promo for Tetra Pack).
- TV-commercial, AVON (creative idea)

copywriter
09.2003 - 08.2004: Temporary stay abroad and work as a free-lancer for the following agencies:
ART-COM World Wide Partners, Sorec Media.

04.2002 - 09.2003 ART-COM World Wide Partners
03.2001 - 07.2001 TBWA/RUSSIA