Graphic Designer
Communicate and collaborate with clients to find the creative solution specific to needs, circumstances, and desired results.
❱ Commercial:
• Book design and layout
• Sales materials for local travel and tourism agencies
• Brand identity packages
• Concert materials for local nonprofit orchestras and ensembles
❱ Volunteer:
• Concert materials for Nashville in Harmony, served as a member of the Marketing Committee and as a Section Representative
• Promotional materials for Nashville Philharmonic Orchestra
September 1997
-
Tennessee, United States
Creative Services Director
Supervise branding and identity for Tennessee’s largest performing arts organization. TPAC administers one of the most comprehensive arts education programs in the US, in addition to featuring diverse events and entertainment on its four stages.
❱ Responsibilities:
• Manage identity and style guides for TPAC
• Create and oversee production of print materials including ads, playbills, brochures, flyers, signage, invitations, and annual reports
• Design e-mail, web graphics, digital displays, and social media images, ensuring web accessibility standards are maintained
• Coordinate with local printers, from collection of estimates through
completion of projects
❱ Highlights:
• Planning, hiring, training, and supervision of full-time Graphic Designer
position added in 2019
• Mentorship of more than 25 graphic design interns from 2004–2019
• Creation of multiple direct mail campaigns with over 1,000% ROI
• Generation of social media content, contributing to TPAC’s rank within the top 20 Performing Arts Center Consortium member accounts
• Design and construction of custom cut-paper illustration for TPAC’s album for pre-schoolers, winner of a Parents’ Choice Gold Award
• Member of Web Committee designated to oversee ongoing digital projects such as TPAC.org, e-mail marketing, and app
• Collaboration on design of the TPAC Concierge app, which earned above industry-average revenue of $352,095 in 2019
April 2015
- Present
Tennessee, United States