Jennifer Wright

Graphic Designer

Nashville, TN, USA
I have nearly 18 years of experience managing the design, execution, and art direction of multiple projects simultaneously. I’m proud of my ability to craft marketing initiatives, establish brand awareness, and make creative decisions.

Work Experience

Freelance

Graphic Designer

Communicate and collaborate with clients to find the creative solution specific to needs, circumstances, and desired results.

❱ Commercial:
• Book design and layout
• Sales materials for local travel and tourism agencies
• Brand identity packages
• Concert materials for local nonprofit orchestras and ensembles

❱ Volunteer:
• Concert materials for Nashville in Harmony, served as a member of the Marketing Committee and as a Section Representative
• Promotional materials for Nashville Philharmonic Orchestra
September 1997 - Tennessee, United States

Tennessee Performing Arts Center (TPAC)

Creative Services Director

Supervise branding and identity for Tennessee’s largest performing arts organization. TPAC administers one of the most comprehensive arts education programs in the US, in addition to featuring diverse events and entertainment on its four stages.

❱ Responsibilities:
• Manage identity and style guides for TPAC
• Create and oversee production of print materials including ads, playbills, brochures, flyers, signage, invitations, and annual reports
• Design e-mail, web graphics, digital displays, and social media images, ensuring web accessibility standards are maintained
• Coordinate with local printers, from collection of estimates through
completion of projects

❱ Highlights:
• Planning, hiring, training, and supervision of full-time Graphic Designer
position added in 2019
• Mentorship of more than 25 graphic design interns from 2004–2019
• Creation of multiple direct mail campaigns with over 1,000% ROI
• Generation of social media content, contributing to TPAC’s rank within the top 20 Performing Arts Center Consortium member accounts
• Design and construction of custom cut-paper illustration for TPAC’s album for pre-schoolers, winner of a Parents’ Choice Gold Award
• Member of Web Committee designated to oversee ongoing digital projects such as TPAC.org, e-mail marketing, and app
• Collaboration on design of the TPAC Concierge app, which earned above industry-average revenue of $352,095 in 2019
April 2015 - Present Tennessee, United States

Tennessee Performing Arts Center (TPAC)

Creative Services Manager

July 2007 - April 2015 Nashville, Tennessee, United States

Tennessee Performing Arts Center (TPAC)

Graphic Designer

September 2002 - July 2007 Nashville, Tennessee, United States

Education

Middle Tennessee State University

Bachelor of Fine Arts

Concentration in Graphic Design
Minor in Illustration
cum laude
August 1998 - December 2002 Murfreesboro, Tennessee, United States

Awards

Graphic Design USA

American In-House Design Award

2015

NFocus Magazine

Best of Nashville 2012-2014, Most Creative Invitation

2014

TPAC

Star Performer Award 2004, 2008, 2011

2011

Skills

Adobe Creative Cloud, Art Direction, Brand Identity, Graphic Design, Illustration, Logo Design, Project Management, Social Media Content,