Showcase & Discover Creative Work

Jennifer Haydon

Freelance Design Professional

Houston, TX, USA
I am a professional, organized and contributing team member with 10 years experience in corporate marketing. Serving as the go-to person for campaign strategies, tradeshow management, advertising positioning and brand development, I lead with innovative ideas and offer a unique design prospective to meet creative challenges and customer expectations. I’m responsible for building, enhancing and protecting a company’s brand. My efforts are designed to bring awareness, generate interest, and encourage customers to act. In utilizing my experience and passion for advertising and marketing, I aim to bring value and make a positive impact.
Work Experience
The Woodlands, TX, USA
Jul 2014Present
Nieto Marketing
Creative Director
Houston, TX, USA
Apr 2013Present
Passionate Designer – Marketing & Advertising
Freelance Graphic Designer
I am a ‘hybrid’ design professional with an eye for solid corporate design and the mindset to implement marketing principles. I understand the commitment to a brand and the value of graphic standards.

• Strong understanding of design principles
• Develop design concepts for a range of marketing collateral (print & web)
• Work within tight deadlines to accomplish priorities of multiple levels
• Create and maintain style guidelines
• Coordinate with print vendors & oversee press checks when needed

For more information, contact Jennifer Haydon at:
Jennifer_haydon@yahoo.com
 | 832-741-9905 (cell)
Houston, TX, USA
Jun 2012Apr 2013
Marketing Manager
• Build the business unit’s brand and brand awareness through communication collateral
• Coordinate with internal departments to understand creative needs for various marketing initiatives
• Build and manage online promotional store inventory
• Oversee in-house print shop and personnel through company changeover
• Ensure a consistent creative vision and style for all marketing communications to comply with corporate standards
• Ensure a collaborative relationship with the corporate marketing team to execute collateral needs and meet project timelines
• Conceptualize, develop, and manage advertising budget, messaging and campaign direction
• Coordinate company tradeshows and build regional relationships
Houston, TX, USA
Nov 2007Jun 2012
Marketing Communications Manager
• Develop company brand standards and style guidelines
• Create and manage graphic design projects for print and web design
• Work with the Marketing Director and Web Developer to rebrand, design and
maintain an engaging and up-to-date website
• Deliver advertising solutions to impact business performance
• Manage and coordinate all regional tradeshow events
• Generate brand direction and campaign collateral for subsidiary groups
• Work closely with department managers to build cohesive messaging
• Established collaborative environment with vendors
Houston, TX, USA
Jan 2007Jun 2007
Creative Designer
Creative Designer for Corporate Services Communications
Essential team member in conceptualizing, developing and implementing new global brand through one-on-one client communication and expand on in-depth company needs as it relates to the merger between CGG and Veritas. Projects include: Tradeshow branding, corporate & regional advertising development, standardized e-promotions, and technical flyers and brochures.
Houston, TX, USA
Jul 2003Jan 2007
Designer
Designer for Creative Services/Global Marketing Department
Starting as an intern and working my way up, I became an integral team member strategically involved with designing corporate related items by managing projects from start to finish: corresponding with internal clients, developing project strategy, creating look and feel, oversee printing/ finishing and working closely with vendors. Projects include: large format tradeshow collateral, corporate & regional advertising campaigns, choreograph photo shoot campaign, multi-page brochure layouts, and informational e-invites.
Education
Houston, TX, USA
Sep 2001Sep 2003
The Art Institute of Houston
Associate of Applied Science, Graphic Design
Recognized in the Who’s Who Among The National Dean’s List of College students for 2001-2002, 2002-2003

Activities and Societies: President of Student Government 2002-2003, Vice-President of National Vocational-Technical Honor Society 2002-2003
Houston, TX, USA
Feb 2009Dec 2012
The Art Institute of Pittsburgh - Online Division
Bachelor of Science Degree, Graphic Design
Skills
 
Adobe Illustrator CS6, Adobe InDesign CS6, Adobe Photoshop CS6, Advanced Layout, Advertising, Art Direction, Brand Development, Campaign Positioning, Client & Vendor Rapport, Concept Development, Concept Development, Corporate Advertising, Corporate Branding, Corporate Branding & Standards, Creative Direction, Graphic Design, Image Manipulation, Information Design, Layout, Microsoft Office, Microsoft SharePoint, Print Production & Prepress, Project Management, QuarkXPress 8.0, Roject Management, Web Layout Basics
Awards
2009
American Advertising Federation Houston
Citations of Excellence - Elements of Advertising
2009
American Advertising Federation (AAF) - ADDY Awards
Citations of Excellence - Collateral Material
2007
Houston Advertising Federation
Gold Addy Award - 3D Point of Purchase Campaign
2007
Houston Advertising Federation
Sliver Addy Award - Collateral Material
2007
American Advertising Federation
Bronze - 10th District Addy Award - Point of Purchase Campaign
2006
Houston Advertising Federation
Sliver Addy Award - Sales Promotion
2005
Houston Advertising Federation
Citation of Excellence - Advertising-Self Promotion
2007
Houston Advertising Federation
Citations of Excellence - Elements of Advertising
2007
Houston Advertising Federation
Citation of Excellence - Collateral Material
2007
Houston Advertising Federation
Citation of Excellence - Sales Promotion
2007
Houston Advertising Federation
Citation of Excellence - Advertising for Arts & Sciences