Jenna Bradford

Director of UX + Graphic Designer

North Richland Hills, TX, USA

Work Experience

Falkon Technologies

Director of User Experience

May 2021 - McKinney, Texas, United States

Queer Global

Project Manager and UX Lead

I currently volunteer as Lead UX Designer and Project Manager for this NY-based nonprofit. I lead a remote team of 7 UX designers and collaborate with a team of developers in re-branding and refreshing the user experience of their website, ensuring the brand is consistent across all media, and the user pain points are alleviated.

Queer Global supports and prioritizes the people who are least represented in and outside of the rainbow umbrella. They are an organization that puts people of color, disability, size, education, locational, and financial oppression first. Learn more and donate at https://queerglobal.com/
October 2020 - New York, United States

Jenna Bradford Designs

Freelance Graphic Designer

Produce designs and digital/print-ready files for clients including Dallas Fire Fighters Museum, Blackstone Title, Mint-Lavender, Claire Crowe Collection, and the Dallas Rotary Club. Work includes logo design and brand development, poster/installation design, t-shirt designs, presentations, wedding invitations, birthday invitations, photography (family and engagement), and infographics.
July 2010 - Texas, United States

Mass. Electric Construction Co.

Art Director

January 2020 - April 2021 Texas, United States

Caliber Home Loans

Art Director

• Digital/Print: Design custom, on-brand graphic content for B2B and B2C corporate and sales channels; Create templates for use in online marketing portal including: flyers, ads, presentations, postcards, trade show items, emails, web banners, and more
• Website: Assist the design direction for Caliber’s new website with mock-ups in Sketch; Conceptualize and craft user’s journey
• Illustration/Branding: Develop color system for illustrations, including skin and hair colors based on brand standards to maintain illustration consistency
• HTML: Program customization for marketing materials by using basic HTML/CSS
September 2019 - December 2019 Texas, United States

Spencer + Company

Junior Art Director

• Branding: Managed company brand through all outgoing collateral including proposals, B2B marketing, social media campaigns, presentations, photography, website, and events
• Social Media: Transformed strategy, design, copy writing, photography, and campaigns for social media (Facebook and Instagram); Developed post and response guidelines to target specific audiences; Analyzed data and trends to suggest improvements, resulting in a 197% increase of Instagram followers
• Proposals: Directed proposal strategy and created RFP data reports to effectively track multiple data points. Contributed to a 21% win rate increase.
• UX: Created engaging, interactive experiences in Ceros
• Marketing/Strategy: Brainstormed effective marketing campaigns for specific audiences to meet business goals
• Events: Organized multiple events a year and lead design, theme, strategy, and execution
• Photography: Photographed completed commercial interiors/furniture projects; Planned, organized, and shot still photoshoots for social media posts.
January 2018 - Present Texas, United States

Mass. Electric Contsruction Co.

Graphic Designer/Proposal Specialist

• Designed charts, graphs, and infographics for proposals
• Created logos and branding for joint venture proposals
• Coordinated with proposal teams on layout, color schemes, and design
• Identified key elements in technical documents to determine the best strategies for proposal writing
• Created mood boards for proposals to ensure consistent design throughout
• Designed marketing materials including fliers, brochures and posters
June 2014 - December 2017 Texas, United States

Required Team Gear

Graphic Designer

• Managed and communicated with dozens of customer accounts
• Communicated with customers about pricing, designs, production status, and shipping
• Determined pricing for custom design orders
• Collaborated with customers on designing their products
• Designed logos for Sports teams (little league to college)
• Implemented project management system, Basecamp, for entire company
March 2014 - June 2014 Fort Worth, Texas, United States

Advanced-Online

Graphic Designer

• Achieved image quality through data merges in InDesign
• Managed print production for digital print files in Illustrator
• Maintained SEO and designs/text for company website in Wordpress
• Wrote, designed and edited proposals for potential clients
• Reviewed all logo designs for proper quality and brand guidelines
• Designed logos for special sports events
• Photographed hundreds of new products for online store catalogs
• Created training materials for new hires
• Trained all staff on proper production and quality design standards
• Prepared marketing materials such as mail pieces, flyers and email ads and banners
April 2012 - March 2014 Texas, United States

Education

Southern Methodist University

User Experience Design

January 2020 - June 2020 Dallas, Texas, United States

The Art Institute Of Fort Worth

Associates Degree of Arts in Graphic Design

Texas, United States

Skills

Adobe Acrobat, Adobe After Effects, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere Pro , Adobe XD, Branding, Camera Raw, Ceros, Events, Graphic Design, Marketing, Sketch, Social Media, Strategy,

Certifications

Adobe Certified Expert (ACE) in Illustrator CC
Adobe Certified Expert (ACE) in InDesign CC
Google Digital Garage Certificate in Fundamentals of Digital Marketing

Organizations

Current:
UXPA International
American Institute of Graphic Arts (AIGA)
American Marketing Association (AMA)

Past:
Women In Transportation Seminar (WTS)
Dallas Society of Visual Communications (DSVC)
Association of Proposal Management Professionals (APMP)