Jenna Bradford
Director of UX + Graphic Designer
North Richland Hills, TX, USAWork Experience
Falkon Technologies
Director of User Experience
May 2021
-
McKinney, Texas, United States
Queer Global
Project Manager and UX Lead
I currently volunteer as Lead UX Designer and Project Manager for this NY-based nonprofit. I lead a remote team of 7 UX designers and collaborate with a team of developers in re-branding and refreshing the user experience of their website, ensuring the brand is consistent across all media, and the user pain points are alleviated.
Queer Global supports and prioritizes the people who are least represented in and outside of the rainbow umbrella. They are an organization that puts people of color, disability, size, education, locational, and financial oppression first. Learn more and donate at https://queerglobal.com/
Queer Global supports and prioritizes the people who are least represented in and outside of the rainbow umbrella. They are an organization that puts people of color, disability, size, education, locational, and financial oppression first. Learn more and donate at https://queerglobal.com/
October 2020
-
New York, United States
Jenna Bradford Designs
Freelance Graphic Designer
Produce designs and digital/print-ready files for clients including Dallas Fire Fighters Museum, Blackstone Title, Mint-Lavender, Claire Crowe Collection, and the Dallas Rotary Club. Work includes logo design and brand development, poster/installation design, t-shirt designs, presentations, wedding invitations, birthday invitations, photography (family and engagement), and infographics.
July 2010
-
Texas, United States
Mass. Electric Construction Co.
Art Director
January 2020
- April 2021
Texas, United States
Caliber Home Loans
Art Director
• Digital/Print: Design custom, on-brand graphic content for B2B and B2C corporate and sales channels; Create templates for use in online marketing portal including: flyers, ads, presentations, postcards, trade show items, emails, web banners, and more
• Website: Assist the design direction for Caliber’s new website with mock-ups in Sketch; Conceptualize and craft user’s journey
• Illustration/Branding: Develop color system for illustrations, including skin and hair colors based on brand standards to maintain illustration consistency
• HTML: Program customization for marketing materials by using basic HTML/CSS
• Website: Assist the design direction for Caliber’s new website with mock-ups in Sketch; Conceptualize and craft user’s journey
• Illustration/Branding: Develop color system for illustrations, including skin and hair colors based on brand standards to maintain illustration consistency
• HTML: Program customization for marketing materials by using basic HTML/CSS
September 2019
- December 2019
Texas, United States
Spencer + Company
Junior Art Director
• Branding: Managed company brand through all outgoing collateral including proposals, B2B marketing, social media campaigns, presentations, photography, website, and events
• Social Media: Transformed strategy, design, copy writing, photography, and campaigns for social media (Facebook and Instagram); Developed post and response guidelines to target specific audiences; Analyzed data and trends to suggest improvements, resulting in a 197% increase of Instagram followers
• Proposals: Directed proposal strategy and created RFP data reports to effectively track multiple data points. Contributed to a 21% win rate increase.
• UX: Created engaging, interactive experiences in Ceros
• Marketing/Strategy: Brainstormed effective marketing campaigns for specific audiences to meet business goals
• Events: Organized multiple events a year and lead design, theme, strategy, and execution
• Photography: Photographed completed commercial interiors/furniture projects; Planned, organized, and shot still photoshoots for social media posts.
• Social Media: Transformed strategy, design, copy writing, photography, and campaigns for social media (Facebook and Instagram); Developed post and response guidelines to target specific audiences; Analyzed data and trends to suggest improvements, resulting in a 197% increase of Instagram followers
• Proposals: Directed proposal strategy and created RFP data reports to effectively track multiple data points. Contributed to a 21% win rate increase.
• UX: Created engaging, interactive experiences in Ceros
• Marketing/Strategy: Brainstormed effective marketing campaigns for specific audiences to meet business goals
• Events: Organized multiple events a year and lead design, theme, strategy, and execution
• Photography: Photographed completed commercial interiors/furniture projects; Planned, organized, and shot still photoshoots for social media posts.
January 2018
- Present
Texas, United States
Mass. Electric Contsruction Co.
Graphic Designer/Proposal Specialist
• Designed charts, graphs, and infographics for proposals
• Created logos and branding for joint venture proposals
• Coordinated with proposal teams on layout, color schemes, and design
• Identified key elements in technical documents to determine the best strategies for proposal writing
• Created mood boards for proposals to ensure consistent design throughout
• Designed marketing materials including fliers, brochures and posters
• Created logos and branding for joint venture proposals
• Coordinated with proposal teams on layout, color schemes, and design
• Identified key elements in technical documents to determine the best strategies for proposal writing
• Created mood boards for proposals to ensure consistent design throughout
• Designed marketing materials including fliers, brochures and posters
June 2014
- December 2017
Texas, United States
Required Team Gear
Graphic Designer
• Managed and communicated with dozens of customer accounts
• Communicated with customers about pricing, designs, production status, and shipping
• Determined pricing for custom design orders
• Collaborated with customers on designing their products
• Designed logos for Sports teams (little league to college)
• Implemented project management system, Basecamp, for entire company
• Communicated with customers about pricing, designs, production status, and shipping
• Determined pricing for custom design orders
• Collaborated with customers on designing their products
• Designed logos for Sports teams (little league to college)
• Implemented project management system, Basecamp, for entire company
March 2014
- June 2014
Fort Worth, Texas, United States
Advanced-Online
Graphic Designer
• Achieved image quality through data merges in InDesign
• Managed print production for digital print files in Illustrator
• Maintained SEO and designs/text for company website in Wordpress
• Wrote, designed and edited proposals for potential clients
• Reviewed all logo designs for proper quality and brand guidelines
• Designed logos for special sports events
• Photographed hundreds of new products for online store catalogs
• Created training materials for new hires
• Trained all staff on proper production and quality design standards
• Prepared marketing materials such as mail pieces, flyers and email ads and banners
• Managed print production for digital print files in Illustrator
• Maintained SEO and designs/text for company website in Wordpress
• Wrote, designed and edited proposals for potential clients
• Reviewed all logo designs for proper quality and brand guidelines
• Designed logos for special sports events
• Photographed hundreds of new products for online store catalogs
• Created training materials for new hires
• Trained all staff on proper production and quality design standards
• Prepared marketing materials such as mail pieces, flyers and email ads and banners
April 2012
- March 2014
Texas, United States
Education
Southern Methodist University
User Experience Design
January 2020
- June 2020
Dallas, Texas, United States
The Art Institute Of Fort Worth
Associates Degree of Arts in Graphic Design
Texas, United States
Skills
Adobe Acrobat,
Adobe After Effects,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Premiere Pro ,
Adobe XD,
Branding,
Camera Raw,
Ceros,
Events,
Graphic Design,
Marketing,
Sketch,
Social Media,
Strategy,
Certifications
Adobe Certified Expert (ACE) in Illustrator CC
Adobe Certified Expert (ACE) in InDesign CC
Google Digital Garage Certificate in Fundamentals of Digital Marketing
Adobe Certified Expert (ACE) in InDesign CC
Google Digital Garage Certificate in Fundamentals of Digital Marketing
Organizations
Current:
UXPA International
American Institute of Graphic Arts (AIGA)
American Marketing Association (AMA)
Past:
Women In Transportation Seminar (WTS)
Dallas Society of Visual Communications (DSVC)
Association of Proposal Management Professionals (APMP)
UXPA International
American Institute of Graphic Arts (AIGA)
American Marketing Association (AMA)
Past:
Women In Transportation Seminar (WTS)
Dallas Society of Visual Communications (DSVC)
Association of Proposal Management Professionals (APMP)