ECD YouTube Brand Studio
Provide creative leadership and strategy for brand campaigns and all original content and on the platform. Responsibilities include overseeing print, digital and video advertising for on and off platform promotion, guiding the global branding of YouTube’s Original Content offering, leading and developing the creative team, agency partners and developing and directing work across all media delivery platforms.
January 2018
- Present
California, United States
SVP Creative Marketing
Responsibilities included verseeing a team of approximately 40 producers, editors, directors, writers and designers responsible for the creation and production of marketing AV assets, both short and long form, across all HBO linear and digital platforms.
July 2015
- December 2017
New York, United States
SVP Creative
SVP Creative for creative output across all disciplines.
October 2010
- July 2015
New York, United States
BBC Group Creative Director
Group Creative Director on BBC brand and programming creative for:
BBC One, BBC Two, BBC Three, BBC Four,
BBC Sport, BBC Kids, BBC IPlayer, BBC HD
Responsibilities:
Advertising campaigns (on and off air), Branding identity, programme promotions.
Commercial Director. Representation: Red Bee Media.
April 2007
- October 2010
London, United Kingdom
Commercials Director
Three films in the 2006 Cannes Shots New Directors Showcase. AppealNow featured on ITV, BBC, Sky news, and The Evening Standard. Winner at the Comedy Smalls Short Film Festival.
2005
- 2007
London, United Kingdom
ECD
Creative Director
ACCOUNTS: Nissan Infiniti, Apple, AGF, Direct Energy, Adidas, Elastoplast, EFFEM (Whiskas & Uncle Bens), Absolut Vodka, Nivea
Recruited as part of new management group to re-engineer TBWA\Chiat Day into TBWA\Toronto. Co-created Tequila\Toronto, the through the line wing of TBWA\Worldwide. In 2004 TBWA\Toronto made its first appearance in the Cannes Top Ten North America Agency Rankings.
2002
- 2004
Toronto, Ontario, Canada
Head of Art
ACCOUNTS: ITV, Martini, Egg, Guinness, UDirect TV, Tango, London Eye, Ambrosia, Amazon
HHCL & Partners. Agency of the Decade 2000.
1998
- 2000
London, United Kingdom