Peter Jackson Menswear
Digital Marketing & Design Manager
Senior Graphic Designer
- June 2015
- September 2013
Group Graphic designer
As group graphic designer I am responsible for the creation and implementation of all creative for: Gap, Guess, Tumi and Aldo brands in Australia. As sole designer with-in the company, I work closely with the brand, marketing and merchandise teams to create all retail design including; store windows, in-store point of sale, events and centre marketing.
Responsible for all creative design:
• Point of Sale development and implementation.
• Retail signage & environmental graphics
• eCommerce and social media
• Re-launch of Guess Australia eCommerce site
• Seasonal campaign roll-outs for Gap, Guess, Aldo and Tumi brands.
Marketing and Graphic design executive
As in-house designer reporting directly to the General Manager, I was solely responsible for all marketing, advertising and creative material across mediums such as print, web and environmental design.
Responsible for all graphic design and marketing;
• Advertising design and creation across a range of mediums including direct mail, point of sale,
product catalogues, merchandising and trade-show booth design
• Brand development
• Point of sale and promotional products
• Web design and content management
• Social media strategy and development
• Manage relationships with printing and publishing companies
• Product creation and development
• Print production
- May 2013