Designer
- Plan and execute the company's key visual identity, branding, Illustration, and Design
- Research and identify user flows based on browsing data, improve UI, UX, and define the design language of the website redesign
- Create marketing collaterals, ads, and key visuals consistent with the design language of the brand
- Used visual design in Mpillow increased online sales by 16x for the first year.
2019
- Present
Singapore
Associate Design Consultant
- Consulted for the website revamp to improve better UX for information hunting and browsing experience for a financial service company
- Created illustrations that are consistent with the brand for clients.
- Explored and identify different ways to improve business and startups with design
2020
- 2021
Singapore
Jr. Art Director
- Create key visuals for ATL and BTL ad campaigns
- Visualise storyboards for TVC.
- Provide art direction for ad campaigns.
2018
- 2019
Singapore
Saatchi & Saatchi
Jr. Art Director
Intern period from Oct 2016 to May 2017 before
converting to a full time role
- Develop Key visuals and ideas for campaigns and pitches
- Create illustrations for pro-bono campaigns
- Storyboarding
2017
- November 2018
Singapore
Saatchi & Saatchi
Creative Intern
Creative Intern @ Saatchi under Leo Burnett.
October 2016
- November 2017
Singapore
Lighthouse Evangelism
Intern
Internship @ Lighthouse Evangalism
August 2013
- October 2013
Singapore
Freelance
Designer
Worked with clients to do various projects in various industries. Projects includes:
- Designing UXUI for a meal prep company
- Illustrating QR code for a major fast-food brand in Singapore
- Consulted a deodorant company for branding and packaging design
- Design UX for websites for an engineering company
January 2016
-
Singapore