At Publicis Media I drive the ideation and execution of their content design team, help to grow design capabilities and solutions for global clients.

I am responsible for coordinating multi-disciplinary design and post-production briefs to conceive and create best in class, multi-channel content solutions for their broad range of clients. Finally, I take an active part in business development by shaping and crafting proposals as well as encouraging innovation.

Currently working with the Design Group at PwC UK on a variety of creative assignments in different territories.
Projects include: concept ideation, wire-framing, visual and Environmental Graphic Design.

I was involved in supporting the marketing, sales and editorial teams from the design side.

KEY ACHIEVEMENTS
✔ development of the Company brand books, Corporate Event Identity System and tone of voice guidelines, all of which have served as invaluable tools for defining, communicating and managing the Criticaleye brand
✔ implementation of new design activities that have supported the launch of executives programmes such as Women in Leadership, IPO Readiness, CEO Accelerator
✔ creation of engaging sales presentations which have helped the business in its expansion across the UK and the Asian territory
✔ development of an Event App (including mapping and wireframing) which has improved the interactions between speakers and attendees during corporate Events such as HR and PE Retreats
✔ creation and regular update of a photographic library of the Corporate Events. This has represented a key source of images to use across a wide range of marketing and editorial pieces

As a creative consultant I provided integrated design services and produced distinctive communications for a wide range of clients from international brands to small boutiques companies.
I worked collaboratively within fast paced environments, influenced people with different backgrounds and across multiple business sectors, from fashion to automotive.

EXPERTISE:
✔ Branding of Marketing Literature (invitations, brochures, banners, window displays, POS signage)
✔ Corporate Literature (pitchbooks, annual reports, layout template creation, style guideline document creation)
✔ Exhibition materials, styling of presentation documents and internal communication materials
✔ Vectorial illustration work for infographics, web icons and imagery
✔ Photomanipulation work, image retouching, image optimisation for web, web graphics/visuals
✔ Concept and production of corporate identities
✔ Print management

DUTIES: Above the Line, Below the Line, Photo shoot, Event organisation and management,
Exhibition stands, Publishing, Packaging, Website design, Banners, Email newsletters,
Virtual reality, Social media channels
CLIENT: Jaguar, Land Rover, Peroni, Enel, EDF, ICE, Italian Post

DUTIES: Brand Development, Corporate Identity, Advertising, Publicity material,
Publishing, Photo Retouching, Illustration
CLIENT: Vodafone, Holiday Hinn, Alitalia, Tamoil, Ford, Alenia, Aiscat

DUTIES: Above the Line, Below the Line, Publishing, Direct Marketing,
Corporate Identity, New Media Technology, Architectural Design, Events.
CLIENT: L’Oreal, Wind, Telecom, Banca di Roma, BAT - British American Tobacco

DUTIES: Creative Development of Messages and Communication Strategies,
Branding, Relationship with main clients, Direct marketing
CLIENT: Procter & Gamble, Bulgari, De Agostini, Trenitalia, Abbott