Isabel Dixon Estevez

In today´s market knowing the customer is not enough. With life´s constant changes, weather predictions are as good as your customer base. As retailers we are responsible for staying one step ahead of our customer´s unpredictable needs. Gone are the days of purchasing products and waiting for custom…

We searched for a name that best described our tourism department, listened in complete silence and decided that our best ambassador was what our foreign visitors knew best: Turespaña had spent years breaking barriers and had international name recognition. Our objectives were met with international…

The retail world has changed and gone are the days where we picked and choosed our customers. Regardless of the currency, a customer is valued more today than in the past. Customers in today´s economy have social footprints and our responsibility as marketing professionals lie in keeping customers l…