• Designed newspaper ads, email blasts, banner ads, direct mail and other print marketing materials for clients.
• Designed, maintained and submitted ads to national advertising standard compliance to receive co-op advertising funds.

• Designed and prepared internal and customer documents for offset and digital print.

• Advertising department head and lead graphic designer; supervised all staff, designed promotions, projects and materials for independently owned chain of grocery stores.
• Responsible for marketing plan, annual budget, branding and signage for all new and existing locations.
• Copywriter for print, social media, radio advertising, in-store messaging, weekly emails, television and other media.
• Facilitated content and design of weekly circular between merchandisers, vendors, designers and printers.
• Implemented and maintained weekly customer email, featuring industry first customer voting coupon system with a near 1:1 response to redemption rate.
• Negotiated and coordinated media buys and promotions with newspapers and radio stations in multiple media markets across Ohio and Indiana.
• Developed internship program with BGSU. Hired/supervised interns.
• Planned and designed long term marketing campaigns.
• Redesigned and maintained the company website.
• Graphic design and obtained vendor quotes for marketing materials including in-store signage, bag stuffers, aisle violators, danglers, direct mail, newspaper ads, business cards and point of purchase signage.

• Coordinated Marketing/Graphics department working under the direction of the Assistant Director and indirectly with all department area heads.
• Prioritized work orders and organized all promotional activities.
• Redesigned and maintained the Dining Services website.
• Hired, directed and evaluated technical skills of interns.
• Communicated with printer vendors to obtain quotes and availability.
• Produced all varieties of promotional and printed materials, including newspaper ads, flyers, menus, brochures, signage, slide shows, and other materials as requested.

Visual Communication Technology