UX/UI Designer

Geneva, Switzerland

Work Experience


Conversion Centered Designer

• Responsible for the creation of all user-centric B2B websites & marketing collaterals.
• Headed the conception, creation & execution of a new modular design system aimed at B2B clients.
• Rebranded the visual & digital identity of Market8.
June 2014 - November 2016 Florida, United States


Senior UX/UI Designer

• Responsible for the creation of websites & mobile apps.
• Responsible for the design of Windows 8 apps.
• Responsible for preparing & delivering UX/UI talks & training with Microsoft.
• Responsible for design & usability QA of all websites.
• Worked closely with photographers, food stylists, illustrators & production artists to ensure a smooth & creative application of concepts to digital platforms.
April 2011 - May 2014 Lebanon

Born Interactive

UX/UI Designer - Senior Art Director

• Responsible for the execution of digital interfaces, including websites, mobile apps, software & CMS.
• Worked closely with customers & clients at the planning stage in order to find the answers to questions about why the design is needed.
• Played a consultant role to ensure that the final product meets the client’s needs & expectations whilst staying up to the standards.
• Worked with copywriters to develop strategies for communication campaigns.
• Conducted presentations, internally & externally, to promote created concepts and designs.
January 2009 - April 2011 Lebanon


University Of Geneva

Master of Fine Arts in Art History

September 2014 - Present Switzerland

American University Of Beirut

Bachelor of Fine Arts in Graphic Design

October 2004 - June 2008 Beirut, Lebanon


English (Advanced),
French (Advanced),
Arabic (Native),