henk willems

Creative/Design director

Antwerp, Belgium

Work Experience

Brand New World

Creative/Design Director

These are ‘brand new’ times. It’s only when people and companies are challenged —by the outside world or by themselves — that they will truly move forward.

More and more, companies are beginning to understand that people want meaning instead of messaging. Call it conversation, call it content, call it whatever you like. Brands are not about what you say and how you look, but about who you are and what you do.

At Brand New World, we dare companies to (re)discover who they really are. Why are they doing what they are doing; what is their purpose, to share with employees, customers and all other stakeholders?

We help brands to clearly communicate their vision, beliefs and personality in a coherent, inspiring way: based on a challenging strategy, through a performing visual and verbal identity, with a powerful brand story.

So they, somehow, become brand new.

Specialties: Corporate, Employer & Product Branding - Recruitment Communication - Internal Communication - B2B - Corporate Communication & Advertising
January 2013 - Belgium

Duval Guillaume

design director

After working for four years as a senior designer at Duval Guillaume (Publicis) Belgium, the largest communication agency in Belgium, I worked for two years as creative director at Lemento (small design agency also based in belgium). Since 2010 I'm back at Duval Guillaume, this time as a design director working for international clients./
September 2010 - December 2012 antwerp, Belgium


Creative Director

October 2008 - September 2010 Antwerp, Belgium


Sint-Lucas Gent

Master in graphic design

Ghent, Belgium


Dutch (Native),
English (Fluent),
French (Advanced),
German (Conversational),



REBRAND 100® Global Awards - Best of Award - Gold


Transform Awards - Communicate Magazine

Bronze award in category 'Best corporate rebrand following a merger or acquisition'



Silver award with Avignonesi in category 'Alcoholic drinks'.



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