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WHO AM I? WHAT DO I DO?
I am a copywriter who has been in the advertising business for over thirty years now. I work as the Global Executive Creative Director on Radiant for JWT and am based out of Mumbai. Radiant is the name given to a large part of Unilever's detergent portfolio. This includes Rin in India and all its v…
Read MoreCORE AREA OF EXPERTISE
I am very comfortable handling network aligned and guideline driven global businesses. I am comfortable presenting work via con calls and video calls. I am able to build a creative team that can also acquire and polish the skills needed to work on such businesses.
I have a fairly good understandin…
Read MoreEXPERIENCE ACROSS CATEGORIES
While I have a robust understanding of working with MNCs, over the years, I have had the opportunity to work across a whole hosts or products, services and categories. From launching online lotteries in India to introducing the country to the concept of branded fuels; from flavoured tea bags to trav…
Read MoreMember Since: August 10, 2012