Heather Heinzeroth
Marketing Manager, Graphic Designer, Brand Stategist, Public/Media Relationship Builder
Naples, FL, USAI am a passionate creative designer who loves challenging projects that stretch my abilities and techniques. I believe that the best work can be achieved when strong ideas meet great talent and innovation.
I am a talented marketer able to take products and services to new professional and successful levels by developing consumer-driven, effective brand identities that improve the business bottom line and propel company offerings to the top.
21+ years of comprehensive product and service marketing with strengths in graphic design, public relations, communication and project management.
Keen eye for detail, layout and design structure.
Hubspot Certified in Inbound Marketing.
Skilled in SEO/SEM campaigns.
Expert Knowledge of Adobe Illustrator, Photoshop, InDesign.
Ability to work independently or in a team, in fast-paced, deadline driven roles.
Creating successful print and digital marketing and advertising campaigns, from inception to completion.
Creation of press-ready artwork including brochures and flyers, trade show displays, advertisements and
others.
Strong writing, content/copy creation and public relations abilities.
Demonstrated ability to master new product, software and hardware technology.
I am a talented marketer able to take products and services to new professional and successful levels by developing consumer-driven, effective brand identities that improve the business bottom line and propel company offerings to the top.
21+ years of comprehensive product and service marketing with strengths in graphic design, public relations, communication and project management.
Keen eye for detail, layout and design structure.
Hubspot Certified in Inbound Marketing.
Skilled in SEO/SEM campaigns.
Expert Knowledge of Adobe Illustrator, Photoshop, InDesign.
Ability to work independently or in a team, in fast-paced, deadline driven roles.
Creating successful print and digital marketing and advertising campaigns, from inception to completion.
Creation of press-ready artwork including brochures and flyers, trade show displays, advertisements and
others.
Strong writing, content/copy creation and public relations abilities.
Demonstrated ability to master new product, software and hardware technology.
Work Experience
LandQwest Commercial
Marketing Manager
• Responsible for increasing the asset exposure of over 27 million square feet of sale and lease listings throughout the Southwest Florida area.
• As a member of the LandQwest Marketing Council, responsible for rebranding all corporate and listing related marketing templates.
• Research service offerings, corporate goals and competition to align and develop effective marketing and brand strategies.
• Analyze and improve marketing and lead generation strategies through techniques such as conversion optimization, A/B testing, data mining, persuasive copywriting, marketing automation and analytics.
• Create marketing and brand strategies.
Prepare professional, competitive marketing materials.
• Design, compile and maintain transaction monitoring system.
• Facilitate and create advertisements with local and regional news and trade publications.
• Work with management to identify trends that may influence PR strategies.
• Creation and distribution of corporate and transactional press releases and content creation for company website, social media publishing, blogs and various trade publications.
• Cultivate relationships with members of the press, resulting in a 40% growth in media mentions.
• Responsible for company presence at key networking conferences and functions.
• Conference planning, organization, attendance, setup and tear-down. Identify and execute vendor contracts, prepare and distribute print and electronic awareness and follow-up materials, organize meetings and speaking opportunities.
• Design tradeshow booth, table and sign materials.
• Research, selection and implementation of a variety of software applications/platforms used to streamline daily business/marketing functions. Including:
• Meltwater: Media intelligence and social monitoring program
• HappyFox: Online project management software
• Box: Cloud storage and file sharing platform
• Hubspot: Inbound sales and marketing platform
• As a member of the LandQwest Marketing Council, responsible for rebranding all corporate and listing related marketing templates.
• Research service offerings, corporate goals and competition to align and develop effective marketing and brand strategies.
• Analyze and improve marketing and lead generation strategies through techniques such as conversion optimization, A/B testing, data mining, persuasive copywriting, marketing automation and analytics.
• Create marketing and brand strategies.
Prepare professional, competitive marketing materials.
• Design, compile and maintain transaction monitoring system.
• Facilitate and create advertisements with local and regional news and trade publications.
• Work with management to identify trends that may influence PR strategies.
• Creation and distribution of corporate and transactional press releases and content creation for company website, social media publishing, blogs and various trade publications.
• Cultivate relationships with members of the press, resulting in a 40% growth in media mentions.
• Responsible for company presence at key networking conferences and functions.
• Conference planning, organization, attendance, setup and tear-down. Identify and execute vendor contracts, prepare and distribute print and electronic awareness and follow-up materials, organize meetings and speaking opportunities.
• Design tradeshow booth, table and sign materials.
• Research, selection and implementation of a variety of software applications/platforms used to streamline daily business/marketing functions. Including:
• Meltwater: Media intelligence and social monitoring program
• HappyFox: Online project management software
• Box: Cloud storage and file sharing platform
• Hubspot: Inbound sales and marketing platform
Florida, United States
CRE Consultants
Executive Marketing
Responsible for maximizing asset exposure for over 5.25 million square feet of sale and lease listings throughout Southwest Florida and the Treasure Coast.
• Design of various print and digital advertisements and literature.
• Design, creating and maintenance of company email blasts’ via MS Outlook, MailChimp and Constant Contact.
• Design tradeshow booth, table and sign materials.
• Facilitate market trade awards, speaking and presentation opportunities.
• Responsible for rebranding all corporate and transactional marketing templates.
• Prepare professional, competitive marketing materials including: corporate brochures, listing and management proposals, broker opinion of value presentations, offering memoranda, property flyers, email campaigns, demographic reports, tour books, mailers, property signage and more.
• Design, creation and maintenance of company monthly newsletter.
• Creation and distribution of corporate and transactional press releases.
• Creation of specialized leasing and sales reports in excel, developed to automate reports and compile data in multiple sheets within the same report.
• Design of various print and digital advertisements and literature.
• Design, creating and maintenance of company email blasts’ via MS Outlook, MailChimp and Constant Contact.
• Design tradeshow booth, table and sign materials.
• Facilitate market trade awards, speaking and presentation opportunities.
• Responsible for rebranding all corporate and transactional marketing templates.
• Prepare professional, competitive marketing materials including: corporate brochures, listing and management proposals, broker opinion of value presentations, offering memoranda, property flyers, email campaigns, demographic reports, tour books, mailers, property signage and more.
• Design, creation and maintenance of company monthly newsletter.
• Creation and distribution of corporate and transactional press releases.
• Creation of specialized leasing and sales reports in excel, developed to automate reports and compile data in multiple sheets within the same report.
Naples, Florida, United States
Progressive Experience In Business Roles Including Graphic Designer, Director Of Recruiting And Marketing Professional.
United States
Education
Hodges University
Bachelor Science - Applied Psychology with Minor Criminal Justice
January 2009
- Present
Naples, Florida, United States
Kent State University
Bachelor Science Psychology with Minor Biology
June 2001
- June 2003
Canton, Ohio, United States
Skills
Adobe Acrobat Pro,
Adobe Ilustrator,
Adobe Indesign,
Adobe Photoshop,
Advertising,
Brand Development,
Budgets,
Creative Cloud,
CS5,
CS6,
Customer Service,
Editing,
Event Planning,
Graphic Design,
Management,
Marketing,
MS Excel,
MS Office - All,
MS Outlook,
Ms Powerpoint,
MS Publisher,
MS Word,
Newsletters,
Photo Manipulation,
PR,
Presentations,
Proposals,
Public Speaking,
Quark Xpress,
Recruiting,
Research,
Social Media,
Writing,