Facilitate workshops to align key stakeholders. Help CEO leverage their authority to explain vision to the team. Manage product roadmap to instill launch strategy that increases brand equity and user acquisition. Conducted field research and win/loss interviews to discover obstacles in the user journey. Developed and Reported KPIs and increased revenue $10K in a single month.

During my 3 years at Apliiq I Lead the team in UX/UI Design. I injected my design process into the company. My design process is three phases; Discovery, Design, and Implementation. In discovery phase I develop the strategy and scope of the project. I also develop the Gantt chart to provide the timeline when the project will complete. The next phase is the Design phase. Here, I collaborate with stakeholders to develop user flows, wireframes, and style guides. The final phase is implementation phase. Here, I develop the hi-fidelity prototype and test individuals at a nearby coffee shop. My most notable project is a product design that crowd funded on Kickstarter for $35,000 in one month. I designed the prototype using SVGs (scalable vector graphics) to increase the websites performance. I also tested the prototype on Millennials at nearby college campuses. Primary qualitative research let the team and stakeholders know what users value and desire. This contributed to the re-positioning of the Apliiq brand. The transition was away from one off B2C towards a multi-sided marketplace. Resulting in young entrepreneurs starting their own brand and selling streetwear to Millennials. I contributed to content strategy and S.E.O. that propelled Apliiq to number one on page one of Google. I did this by designing the SEO pyramid to ensure the top ranking page had the appropriate number of back links. I ensured the leaf pages linked together in a usable way so users would actually click the links. Moreover, I developed the eMail html template and marketing campaigns. This increased revenue for Apliiq more than ever before in its history. I relied on my process to design the user experience of their mobile website. This made the site behave like a Progressive Web App. The mobile design was in 2013 before mobile eclipsed tablet, laptop and desktop users. Today, most millennials don't even own a laptop. In 2015, Google began favoring mobile friendly sites in SEO rankings.

As an independent contractor, I jump in on projects to assist the team in meeting deadlines, front-end development, and interaction design.

Lead designer in New Product Development, Art Direction, unveiling market niches, conducting user experience research, behavioral, qualitative, ethnography, task sequence, brand development, brand strategy, and web design.

I worked directly with the CEO/Owner to design, develop, and launch several hyper local marketing campaigns to increase brand equity.
I enlisted customer service tactics to increase retention.
Worked with notable clients like Urban Outfitters and Anthropoligie to design and develop marketing collateral such as banners.
Helped foster new product development such as web design for local nursing homes and apartment complexes by increasing front end development production.
Trained new junior graphic designers in technical and production requirements and dealing with key stakeholders.

Studied industrial design, graphic design, typography, web design, drawing, and minored in art history.

Studied graphic design, photography, ceramics, 2D design, 3D design, sculpture, drawing, Computer Aided Design, and Color Theory.