Gianpaolo Tucci

Design Consultant - Digital Creative Director Visual & User Experience - Design Teacher

Berlin, Germany
I'm Gianpaolo and I design things.

+13 years experience in digital design, with track records of product releases on Global scale markets for world class Companies and Brands, with strong impact on NPS scores and Corporate KPI/ Teams OKRs.

Most significant:
Herewego App +35% NPS increase on global markets - (web, mobile ,smart watch)

New Google account - re imagined and redesigned driving product of Google new strategy, defining a new destination point for all user preferences and data management.

In my experience Ive been defining and overseeing the Design on both UX and Visual driving innovation, design consistency & coherency on all business verticals (team +35 designers) for several Companies.

Managing stakeholders in large organisations and cross functional teams, partnering with Business owners on strategic design thinking towards new business opportunities

Most significant: Autonomous driving concept for Daimler group that lead the German car-manufacture consortium to Acquire HERE, a Nokia company to make the vision real.

Team-building, Mentorship and best practice integration in design processes and solutions, raising the bar of related qualities.

Meanwhile working as well as leading teacher UX and UI programs.

I've been working in both Agencies and Corporates shaping and delivering product on global scale markets.
Among the many: Google, Nokia, HERE, Zalando, R/GA, AKQA, LBI.

International clients: Alfa Romeo, Ducati, Maserati, FIAT, Siemens, Sony, Gucci, Carl Zeiss, Barilla, Allianz Bank, Banche Generali, Daimler group, Nike, Benetton, Nestlè.

Work Experience

R/GA

Experience Design Director - Freelance

With a track record of 2/2 pitch won, Allianz & Vollebak
- Knorr from Concept to MVP released in 3 months
- Vollebak from Concept to MVP in 6 weeks
- Auditorial.withgoogle.com release during Accessibility day RGA X Google / the Guardian / RNIB

I've been Leading the UX for multiple projects from concept to execution, defining experience principles, interaction models and visualising them into design executions with tailored solutions according to scope and audience.

- Unilever Knorr
- Google
- Vollebak
- NBK National Bank of Kwait
- Estee Lauder
- Maserati
- Allianz
- Moncler
October 2020 - Present United Kingdom

Zalando

Principal designer feelance

Working on the Vision definition for the Zalando Retail Center platform — Zalando's tailor-made one-stop wholesale destination for all retail brands and internal users.
One central integrated tool to optimize communication, efficiency, management.
February 2021 - March 2021 Berlin, Germany

AKQA

User Experience Director

Leading UX effort for client pitch - Montblanc -
Working with Strategy and CD to define design strategic intent and related improvement areas across CJs, Reshaping IA, Product taxonomy while leading design outcomes from other creatives.
December 2020 - January 2021 Berlin, Germany

Self-Employed

Design Specialist Consultant - CD Visual & Experience Leading Products Innovation

Providing Design Consultancy to international firms and brands according project’s scope, on different scales and levels, in the field of: User Experience Design, Visual Design, Design Systems, Design Principles, Design Thinking, Creative & Art Direction.

Among the clients
Corporates: Google, eBay, Native Instruments, Puma Innovation, Zeiss, Zalando

Agencies: R/GA, AKQA, Innovation by Design (spin-off of MIT Mobile Experience Lab)

Startups: Solvemate, Cluno, taxfix

Music & Art: Richie Hawtin
May 2017 - Present Germany

Awwwards

Jury Member

Awwwards aims to recognize and promote the best of innovative web design and the talent and effort of the best web designers, developers and agencies in the world. Awwwards goal is to discover, recognize, and promote the talent and effort of web designers, developers, and agencies who create unique digital experiences that are useful, innovative, intuitive, and beautiful. An international jury of the best experts vote to determine the winners. The best year-round submissions are awarded at Awwwards' annual conferences held in iconic cities all over the world.
January 2020 - Present Berlin, Germany

Taxfix

Creative Director Brand & Product (interim)

Working as Creative Director Consultant to reshape the whole Taxfix identity and Design System in all the touchpoints and business pillars, meanwhile working as CD for Brand & Product (interim) driving and overseeing all campaigns ensuring targets in performances KPIs from marketing in connection with costumers brand perception in key markets.
May 2020 - October

EBay

Principal Designer Freelance

Working on product innovation for eBay classified groups with focus on Canadian and Australian markets.
Delivering a mid term new product vision in conjunction with company's CVPs as an extension of the current offering. Meanwhile, working closer with POs and Design team members and lead engineers delivering new features for the the current state of the products.
October 2019 - January 2020 Berlin, Germany

Ironhack

Lead Teacher UXUI - PT

Leading teacher for the UXUI specialisation intensive course.
Running the UXUI PT program teaching to the students the design foundation and principles of UX UI mentoring them with theory and practice: with lectures, workshops, team building and skills development with daily activities.
June 2019 - Present Germany

R/GA

Senior Lead Experience designer - Freelance Consultant

Envisioning and producing the digital presence of Siemens Junelight - solar energy smart battery for housing.

Leading the experience and visual design effort managing internal resources, client stakeholders and external development agency towards the MVP implementation.
December 2018 - May 2019 Germany

AKQA

Lead - Design Specialist Consultant

Working on Smart building Infrastructure project for Siemens, envisioning
concept scenarios and micro experience to enlarge the frame the potentials.
Meanwhile defining the MVP for the iteration 01
From concept to vision design.
July 2019 - October 2019 Germany

Google (via Adecco)

Principal Designer

ReShaping and ReDefining the new Google Account experience from concept vision towards implementation on Web & Web Mobile.

Managing stakeholders and ensure visual and experience alignment with the Google Material 2 folks introducing new patterns and visual artefacts as one of the first application of GM2 into products, as well as working with engineers towards the implementation.

Google account includes new features to more easily navigate your account, more prominent security and privacy options, and detailed summaries of relevant information associated with it—like your personal info, your devices, payment methods, purchases, subscriptions, reservations, and contacts.

Billions of people have now visited their Google Account and over 20 million people do so every day.
April 2018 - December 2018 Germany

Carl Zeiss

Creative Director - Lead Designer Freelance

Working as CD - Lead designer envisioning digital experiences for Carl Zeiss products in the field of Microscopy and medical research, as well as the new web presence for the whole corporate website, that includes all the business divisions.


July 2017 - February 2018 Germany

Native Instruments

Creative Director for Brand Innovation - Freelance

Working as Creative Director on rebranding strategy in all the touchpoints online, hardware, packaging, stationery, real estate.

This includes:
- Collecting Requirements from team stakeholders
- Defining high level visual and experiences directions
- Overseeing the Agency design work stream
- Managing project timelines and expectations
July 2017 - October 2017 Berlin, Germany

Zalando

Principal Lead Designer

Part of the design leadership team, I'm envisioning and innovating new possible scenarios of online fashion retail experiences across platforms and products, defining their connections along the user journey.

Defining Design Principles & Framework guidelines as a derivation of brand values, contextualizing them into design vision solutions to innovate products.
November 2016 - May 2017 Germany

Atelier About

Founder & Creative Director

Atelier About is a brand experiment for non gendered founded and conceived in Berlin, made in Italy. Founded and developed in 2015 by Gianpaolo Tucci, Italian Designer & Creative Director for fashion and digital design.

Contemporary, with influence from the Berlin's underground music scene and culture, Atelier About express a stylistic revolution where aesthetics, research and influence from old subcultures are applied in equal and detailed measure for a new concept of non-gendered product.

We are in the digital era where information is available and accessible as never before. Connecting them is what we daily do, cultures, time, people, news.

In this context the idea, concept, attitude to mix and connect became normal.
October 2015 - Berlin, Germany

HERE A Nokia Company

Principal Designer - - Design Leadership Team - Design Forward, Consumer Experiences, Automotive & Platform

Member of the Design Leadership team, I'm working as Principal designer across the whole design department: Design studio department (Automotive innovation), Design forward team (Design innovation, Partnership, Products evolution) & in the Consumer experiences (B2C apps on web, mobile & smart watches)

Defining Design Strategy with tangibles Design principles and product vision. Overseeing the department design execution to ensure coherency and alignment.

Working on new possible partnership and business opportunities with integration of assets, experience and technology in 3rd party digital products.

March 2015 - May 2016 Germany

HERE A Nokia Company

Principal Designer - Design Leadership Team in Consumer experiences department

Consumer experiences - leadership design team - working as horizontal Principal Designer for visual innovations, across Consumer experiences department - web, mobile, tablet & connected car applications on several framework, Web, Android, IOS, WP

Leading the Visual design discipline across HERE Design Berlin and Boston offices, with several touch points with San Francisco and Vancouver offices.
Define and oversee Brand language and integration/alignment/coherency across products and platforms.

Most significant releases:

HERE.com
HERE Maps for Android
HERE Maps for IOS (upcoming)
August 2014 - March 2015 Berlin, Germany

HERE A Nokia Company

Creative Lead - Web desktop, Explore and Connect

Everyday Mobility - Design - Creative Lead for Web desktop, Explore and Connect.

My responsibility is define, harmonise and oversee the visual design language working in conjunction with the Brand team & Marketing on high-level definitions and requirements to be injected in the products such as HERE.com - Web team Berlin office, Explore & Connect Mobile Boston Office.

Most significative projects I’ve been working on:

HERE.com - evolution
Constantly working on the visual and experience design evolution for HERE.com

HERE.com - vision
Working with the team in San Francisco to define the new HERE web vision.

HERE.com Corporate & Business pages
Overseeing the visual appearance and harmonisation of HERE Corporate & business sections.

HERE IOS app
Working in Vancouver with the team for HERE Maps app on IOS.

HERE Explore WP app:
Working with the Boston team for Here Explore App on Windows phone.
June 2013 - August 2014 Germany

Nokia

Creative Lead - Web & HTML5 applications

Location&Commerce - UX Design - Creative Leader for wed desktop application and HTML5 applications (tablet & mobile).

Combining a refined creativity with strong organizational skills and a pragmatic approach, my responsability is to envision appealing design solutions, leading the team in designing them toward business and marketing initiatives.
I'm responsable to define and harmonize the visual language, cross the different platforms and teams, the highlevel look and feel and design's paradigms.
Coordinating the team in an accurate conceptual direction of where the project needs to go and involving the team in constant creative/brainstorming sessions and workshop.
Responsible for the quality of the final creative work.
October 2012 - June 2013 Germany

Nokia

Senior Visual designer and Interaction designer

Location&Commerce - applications design - working in the UX department as both visual and interaction designer for maps.nokia.com.

I'm envisioning and developing new concepts/visions and future scenarios, translating them into tangibles designs looking forward marketing and business opportunities.

October 2011 - September 2012 Germany

LIQID

Senior Art Director and Interaction designer

Team player working in the Creative Department skilled in matching strategic & brand direction with appropriate design results for interactive marketing initiatives.

Attention to detail, combined with a strong working knowledge of design-related applications and interaction design skills.
I managed a team of visual & interaction designers.

Digital creative and art direction cross platform for companies like: Alfa Romeo, Scholtès, Indesit, Hotpoint Ariston, Gucci, Sony, Certilogo

November 2010 - October 2011 Italy

Domus Academy

External Advisor

I Have been involved in different activities in Domus Academy:

External consultant from LIQID for the Interaction Design Master - Worked with Alfa Romeo on a project around "design concepts and scenarios of interactive solutions (products,installations, services, communication artifacts, integrated systems, performances etc.) which explored the boundaries of Total Digital Brand on topics like: Interactive Installations and/or Games - Interactive On-Board Solutions - Mixed-Reality Solutions - Conversational Tools - Digital Signage".
The main activity was to guide the I-design student to develop their project towards the final product
April 2011 - July 2011 Milan, Italy

LBi Italy

Art Director and Interaction designer

Art Director working with several different types of media, including web Interfaces, mobile phones applications, desktop applications.
The work included visual design, HCI, interaction design, informations architecture, usability and conceptual work.

January 2009 - November 2010 Italy

Education

Workshop With Francesco Franchi "Infographic Thinking"

2 days Workshop at Gestalten space about Infographic with Francesco Franchi Art Director of "Il" of "Il sole 24ore"
July 2012 - June 2012 Berlin, Germany

Domus Academy

Master in Interaction design of objects, spaces and services

European mastercourse validated by the Wales University
Rate: distinction/distinction

Investigations and Worshops:
1st Investigation - "Excentric | Eccentrico" - Project leader Stefano Cardini
2nd Investigation - "Retail teraphy" - Project leader Massimo Banzi
3rd Investigation - "Domestic garden" - In conjunction with Boston MIT - Project leaders Domenico Pisaturo & Claudio Moderini
4rd Investigation - "AccessOS" - Project leaders Claudio Moderini & Chiara Diana
Project thesis - "Trojan horse - sustainability as a virus" - Project leaders Domenico Pisaturo & Rodrigo Torres
Workshop -"Toys & Keyboard hacking" - Introducing sensors, arduino, processing, coding and physical computing - Workshop with Massimo Banzi
January 2008 - January 2009 Milan, Italy

Seconda Università Degli Studi Di Napoli

Bachelor Degree - Industrial design for Fashion

Rate: 110 with distinction on 110
October 2004 - July 2007 Naples, Italy

Languages

Italian (Native),
English (Advanced),
German (Beginner),
Spanish (Beginner),

Awards

MediaStars Premio Tecnico Per La Pubblicità

Selected as Special Star prize for the Art Direction for the website Alfa Mito SBK - Internet section -

2014

Domus Academy

External advisor for the Masters of Interaction Design, Visual Design and Service Design. Following the students of the 3 Masters into a full day concept generation and workshop around the topic of luxury (in conjunction with Park Hyatt Milano). The main

2012

MediaStars Premio Tecnico Per La Pubblicità

Selected as 2nd classified ex aequo prize for website Alfa Mito SBK - Internet section -

2014

Domus Academy

Lecturer, Icons as Interface for the Master course in Interaction design

2011

MediaStars Premio Tecnico Per La Pubblicità

Selected as Special Star prize for the Interaction Design for the website Alfa Mito SBK - Internet section -

2014

Seconda Università Degli Studi Di Napoli

Lecturer, Kinetics Typography, for the course of visual communication, Prof. C. Fiorentino Cdl Industrial Design for Fashion - Architecture Faculty- SUN

201003

2012 IAB MIXX Award - New York

SILVER - cat. "IAB Standard Rich Media Display Ad - Single" with an Innovative digital campaign for Alfa Romeo

2012

Seconda Università Degli Studi Di Napoli

Lecturer, Networks and system design, seminar for the course of visual communication, Prof. C. Fiorentino Cdl Industrial Design for Fashion - Architecture Faculty- SUN

200903

Seconda Università Degli Studi Di Napoli

Lecturer, Interaction Design and Enterprise Communication, seminar for the course of Concept Design for the Cosmetic, Prof. C. Fiorentino Cdl Industrial Design for Fashion - Architecture Faculty- SUN

200803

Frame - The Lab Ministero Di Politiche E Sviluppo And Kublai Camp

Selected on the first e from Ministero di Politiche e Sviluppo and Kublai camp

2009

Behance Network

Selected to showcase a selection of projects during the Behance portfolio review event in Berlin.

2012

Behance Network

Behance coin for portfolio excellence, behance portfolio review event Berlin.

2012

Skills

Art Direction, Business Design, Concept Development, Corporate And Brand Identity, Costumer Engagement, Creative Direction, Data Visualization, Design Strategist, Infographic, Information Architecture, Interaction Design, Interaction Design Of Objects Spaces And Services, IoT, Multi-screen Experience, Rapid Prototyping, Service Design, Service Design, Storytelling, Tablet And Mobile Application Design, UI, User-experience Design, Ux, Visual Design, Web Interface Design,

Additonal contact info

Address: Hannoversche strasse, 2
10115 Berlin, Germany

www.gianpaolotucci.com
gianpaolo.tucci@gmail.com

Pubblications

Wave Ipad App project on GUI: Graphical User Interface Design - SendPoints
Publication of "Wave Ipad App" on - GUI: Graphical User Interface Design - SendPoints editor.
China, March 1, 2015

Interactive Kiosk for Alfa Romeo project on GUI: Graphical User Interface Design - SendPoints
Publication of "Interactive Kiosk for Alfa Romeo" on - GUI: Graphical User Interface Design - SendPoints editor.
China, March 1, 2015

Pantone Nature project on GREEN FIRST - Sandu cultural media
Publication of "Pantone Nature" on - GREEN FIRST - Editor Sandu cultural media. China, July 2011


Publication of "disConnect - Brand Identity project" on - Puzzling. La costruzione dell'opera tra progetto e sopensione - Editor La Scuola di Pitagora.
Italy 2012

Insect Chair project on DOM - Interior design magazine
October 2008

Publication of "Insect Chair" on - Interior design magazine - # 7 - Ukraine - as an innovative product design.
October 2008

Frame the lab project on NOVA 24 of Il Sole 24 Ore
Publication of "Frame the lab" project on - NOVA 24 of Il Sole 24 Ore - Italy - as an innovative service design online project/community made in Italy.
October, 2008

iMon project on AD!DICT ispiration book
Publication of iMon project on AD!DICT magazine - #29 OCT.NOV.DEC - in.tangible.scape.s
October, 2008