Germán Chávez
Hispanic Creative Director
Chicago, IL, USA
708 310 5252
www.vimeo.com/GCreative2015
Responsible for the creative vision, briefing in the strategy, spotting a great idea and shaping it to share relevant content to create brand lovers out of our consumers.
Work Experience
Elemento L2
Multicultural Creative Director
Oversee elemento L2's Multicultural creative development including, 360 brand experiences, events, television, retail, social media and below the line activation. Clients include Target, Coca-Cola, Disney, P&G, Nike, Get Covered Illinois.
March 2014
- Present
Chicago, Illinois, United States
Epsilon
Creative Director & Director Creativo
Pernod Ricard: Brand planning and creative Direction and brands annual plans for international brands: Absolut Vodka, Chivas Regal, Jameson Whiskey and the launch of a
new cognac: Martell Caractère.
Nestlé USA: National promotions for La Lechera Sweet Condensed Milk and Maggi.
AHS: Direct mail campaign for the Hispanic market.
Edward Jones Investments: 2013 Integrated Campaign
for the Hispanic and African American markets.
new cognac: Martell Caractère.
Nestlé USA: National promotions for La Lechera Sweet Condensed Milk and Maggi.
AHS: Direct mail campaign for the Hispanic market.
Edward Jones Investments: 2013 Integrated Campaign
for the Hispanic and African American markets.
February 2011
- February 2014
Chicago, Illinois, United States
The Marketing Store
Creative Director
Miller Brewing Company: Developing Regional campaigns, POS and brand promotions.
McDonald’s Hispanic Market.
Mexican Cheese Producers.
McDonald’s Hispanic Market.
Mexican Cheese Producers.
January 2006
- January 2007
Oakbrook Terrace, Illinois, United States
141 Worldwide
Creative Director
British American Tobacco brands: Developing campaigns for two international brands (Lucky Strike and Viceroy) and one value for money (National brand: Raleigh).
February 2002
- February 2004
Mexico, Mexico
McCann Erickson
Associate Creative Director
Produced and created all strategic ad campaigns for the Mexican Tourism Department, Exxon/Mobil and Goodyear Oxxo. Also collaborated on TV spots for GM.
February 2001
- February 2002
Mexico, Mexico
Proeza/Slai
Associate Creative Director
Created ad campaigns for the most important Bank in Mexico, Banamex. In charge of managing accounts like: Credit Cards, California Commerce Bank and Institutional Communication.
February 1999
- February 2001
Mexico, Mexico
Fischer America Mexico
Associate Creative Director
Worked on ad campaigns for: ESPN, HBO, Sherwin Williams, Impsat
January 1998
- February 1999
Mexico, Mexico
Leo Burnett México
Associate Creative Director
Worked on ad campaigns for Banorte (Mexican bank), Ace Detergent (a P&G product).
January 1996
- February 1998
Mexico, Mexico
Alazraki
Copywriter
Worked on several accounts creating ad campaigns for: Mexicana Airlines, Sanborns Stores and Restaurants, Sección Amarilla (Yellow Pages), Brandy Terry, Mix Up (Music Store).
May 1993
- January 1996
Mexico, Mexico
Education
Universidad De La Comunicación
Bachelor in Advertising
Bachelor in Advertising with mayor in Copywriting and Art Direction
May 1991
- July 1995
Mexico City, Mexico
Languages
Spanish (Native),
English (Fluent),
Awards
Circulo Creativo Mexico
Various
Effie Awards - Effie Worldwide
Various
Cannes Lions
Finalist
2014
Skills
Adobe CC Illustrator,
Adobe CC Photoshop,
Adobe Premiere,
Final Cut Pro,
Garage Band,
Keynote ,
Mac OS Yosemite,
Numbers,
Pages,
PPT,
Word,