Germán Chávez

Hispanic Creative Director

Chicago, IL, USA
Responsible for the creative vision, briefing in the strategy, spotting a great idea and shaping it to share relevant content to create brand lovers out of our consumers.

Work Experience

Elemento L2

Multicultural Creative Director

Oversee elemento L2's Multicultural creative development including, 360 brand experiences, events, television, retail, social media and below the line activation. Clients include Target, Coca-Cola, Disney, P&G, Nike, Get Covered Illinois.
March 2014 - Present Chicago, Illinois, United States

Epsilon

Creative Director & Director Creativo

Pernod Ricard: Brand planning and creative Direction and brands annual plans for international brands: Absolut Vodka, Chivas Regal, Jameson Whiskey and the launch of a
new cognac: Martell Caractère.
Nestlé USA: National promotions for La Lechera Sweet Condensed Milk and Maggi.
AHS: Direct mail campaign for the Hispanic market.
Edward Jones Investments: 2013 Integrated Campaign
for the Hispanic and African American markets.
February 2011 - February 2014 Chicago, Illinois, United States

Publicis Dialog Mexico

Group Creative Director

February 2007 - January 2011 Mexico City, Mexico

The Marketing Store

Creative Director

Miller Brewing Company: Developing Regional campaigns, POS and brand promotions.
McDonald’s Hispanic Market.
Mexican Cheese Producers.
January 2006 - January 2007 Oakbrook Terrace, Illinois, United States

141 Worldwide

Creative Director

British American Tobacco brands: Developing campaigns for two international brands (Lucky Strike and Viceroy) and one value for money (National brand: Raleigh).
February 2002 - February 2004 Mexico, Mexico

McCann Erickson

Associate Creative Director

Produced and created all strategic ad campaigns for the Mexican Tourism Department, Exxon/Mobil and Goodyear Oxxo. Also collaborated on TV spots for GM.
February 2001 - February 2002 Mexico, Mexico

Proeza/Slai

Associate Creative Director

Created ad campaigns for the most important Bank in Mexico, Banamex. In charge of managing accounts like: Credit Cards, California Commerce Bank and Institutional Communication.
February 1999 - February 2001 Mexico, Mexico

Fischer America Mexico

Associate Creative Director

Worked on ad campaigns for: ESPN, HBO, Sherwin Williams, Impsat
January 1998 - February 1999 Mexico, Mexico

Leo Burnett México

Associate Creative Director

Worked on ad campaigns for Banorte (Mexican bank), Ace Detergent (a P&G product).
January 1996 - February 1998 Mexico, Mexico

Alazraki

Copywriter

Worked on several accounts creating ad campaigns for: Mexicana Airlines, Sanborns Stores and Restaurants, Sección Amarilla (Yellow Pages), Brandy Terry, Mix Up (Music Store).
May 1993 - January 1996 Mexico, Mexico

Education

Universidad De La Comunicación

Bachelor in Advertising

Bachelor in Advertising with mayor in Copywriting and Art Direction
May 1991 - July 1995 Mexico City, Mexico

Languages

Spanish (Native),
English (Fluent),

Awards

Circulo Creativo Mexico

Various

Effie Awards - Effie Worldwide

Various

Cannes Lions

Finalist

2014

Skills

Adobe CC Illustrator, Adobe CC Photoshop, Adobe Premiere, Final Cut Pro, Garage Band, Keynote , Mac OS Yosemite, Numbers, Pages, PPT, Word,