Gary Tran

Branding / Experience Design

San Francisco, CA, USA
My primary focus is in Experience Design with an Advertising and Graphic Design background in addition to UX/UI training from U.C Berkeley. I have 10 plus years of experience in Branding / Experience Design in both corporate and startup settings.

The core of my work is to design delightful customer journey through storytelling and product interaction based on branding, customer mapping and touch-points within the environment. It is similar to UX design in a physical rather than a digital world with immediate user feedback and product KPI.

I am based out of San Francisco Bay Area. However, I have lived in five cities and three countries for a long period of time. It required an open mind to observe and absorb people and cultures from a unique perspective. It makes me a more empathetic person and a more sensitive designer. I can speak four languages fluently - English, French, Cantonese and Mandarin.

My diverse design disciplines make me a more well-rounded designer. My language skills make me a great addition to your growing team, domestically and internationally.

Work Experience

Brooks Brothers

Branding / Visual Manager

I am a Branding / Visual Specialist for Brooks Brothers in Northern California and Pacific Northwest. The core of my work is to design delightful customer journey through storytelling and product interaction based on branding, customer mapping and touch-points within the environment. It is similar to UX design in a physical rather than a digital world with immediate user feedback and product KPI. I also participate in many high level projects across the U.S and Canada.
December 2019 - Present California, United States

CoSMo

Social Communication / Graphic Design

I designed visual communications for social media marketing and graphic collateral to elevate the COSMO brand through effective storytelling, content strategy planning, and optimize web/social media analysis while changing COSMO's culture as a sustainable design firm on the marketplace. It required forward-thinking in visual design, strong graphic design and solid marketing/digital knowledge in various platforms. I also created valuable visual assets for COSMO through product photography.
May 2019 - December 2019 San Francisco, California, United States

Brooks Brothers Inc

Visual Designer

I worked as a Visual Designer for Brooks Brothers Canada. My role was to elevate the company's branding components through customer journey design. Through my design work experience; connecting with the consumers based on behaviors, understanding the market competition and creating an effective product flow to increase brand awareness, company conversion and delight consumers are crucial to my successes.
April 2016 - April 2019 San Francisco, California, United States

Gary T Design

Designer

My background is in advertising and graphic design with a B.A in Fine Arts. I have worked with various small businesses from logo design to corporate identity to web design with extensive knowledge in Illustrator, Photoshop, InDesign, InVision, Sketch and Figma. I ensured the clients' design decisions align with their business models.
September 2015 - December 2017 British Columbia, Canada

Wear Else

Marketing / Visual Specialist

In this hybrid role; I developed an effective marketing strategy for various projects, including re-branding a 30 years old company identity, creating a new company style guide and remodeling 2 brand new locations. I have put together 3 successful media launches, fashion shows and marketing campaigns to bring awareness to the new look of the company.
March 2014 - April 2016 British Columbia, Canada

Education

University Of California - Berkeley

UX/UI Design

- Visual Design Principle
- Diagramming and Prototyping for UX
- User Research for UX
- Information Architecture / Content Strategy
- User Interface Design
- Service Design
January 2018 - April 2020 Berkeley, California, United States

Ontario College Of Art And Design (OCAD University)

Bachelor of Fine Arts

September 2010 - May 2014 Toronto, Ontario, Canada

Languages

English (Native),
Cantonese (Fluent),
Mandarin (Fluent),
French (Conversational),

Skills

Adobe Illustrator, Adobe Photoshop, Design, Experience Design, Field Research, Figma, Graphic Design, Indesign, Interviewing, InVision, Language, Marketing, Microsoft Powerpoint, People, Photography, Service Design, Sketch, UI Design , UX Design, UX Research,