The festival was created in order to gather new artists from the independent culture in a space with excellent structure and divulgation.
The group of artists was formed by musicians from all variants of the national rock, as well as skateboarders and graffiti artists.
The rock and the independent scene, always reached all ages and cultures, without restriction, and that is the idea of the festival, that required a strong identity, easy to remember, and that people can identify with.
It was necessary to create a brand and a character with strong colors, movement, loud and with the potential to stand out the competition and stay strong over the years.
• Art Direction • Branding/Identity • Social Media • Photography • Promotional • Stationary • Typography