Presidencia Sans
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Especially designed, institutional type system for the Mexican federal government.
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Presidencia Sans
Institutional type system for the Mexican Government
Inspired by Toltec and Aztec architecture, the letterforms of Presidencia follow a humanist sans-serif scheme that combines Mexican character with Latin structure. This grand family was commissioned by the Mexican Federal Government, to suit its new identity program, impeccably designed by Mexican firm Ideograma. The type family comprises twenty variants, to cover a full spectrum of possibilities, from official documents to corporate signage, billboards and nation-wide campaigns in all media. Concept, design and production by Gabriel Martínez Meave, for KTF typefoundry (www.kimeratype.com)