This is a Personal Project to launch my nw website to middle of November. A little preview of the new image and brand of PLAYFUL. A lot of fluorescent colors, shapes, geometries, typography and tones of LOVE.
The website will have tones of new works! Clients like Nike, Coca Cola, MTV, Gancia and Motorokr / Nextel are coming soon! Too the typographic poster for STW10 and collabs for The CoolHunter, Plan Norge, Pank Films and the lovely fanzine SokoZine.
Credits: Art Direction, Graphic Design and Installation: Pablo Alfieri / Playful Photography: Cecilia Moledo (http://www.ceciliamoledo.com) Model: My love, Roxana Carnota. Thanks to!: Pablo Battistoni and Marcos de Lunardo
All rights reserved. Pablo Alfieri / Playful. 2009