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Personal project to launch my new website at middle of november.
Play & Fluo
We love Fluo 'cause we are playful.

This is a Personal Project to launch my nw website to middle of November. A little preview of the new image and brand of PLAYFUL. A lot of fluorescent colors, shapes, geometries, typography and tones of LOVE.

The website will have tones of new works!
Clients like Nike, Coca Cola, MTV, Gancia and Motorokr / Nextel are coming soon!
Too the typographic poster for STW10 and collabs for The CoolHunter, Plan Norge, Pank Films and the lovely fanzine SokoZine.

Art Direction, Graphic Design and Installation: Pablo Alfieri / Playful
Photography: Cecilia Moledo (
Model: My love, Roxana Carnota.
Thanks to!: Pablo Battistoni and Marcos de Lunardo

All rights reserved. Pablo Alfieri / Playful. 2009