My Little Pony 2009
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About

About

Bigshot Toyworks was honored to be chosen by Hasbro to re-invent the My Little Pony line, and help update the characters, look & feel of the bran… Read More
Bigshot Toyworks was honored to be chosen by Hasbro to re-invent the My Little Pony line, and help update the characters, look & feel of the brand, and accessories. Read Less
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Over the past 10 years of working on various brands and projects with different groups at Hasbro, we've had numerous opportunities to lend our hands-on styling explorations, character development, and play features to some of the most cherished characters and brands in toy history. Our creative partners at Hasbro are some of our favorite people to work with, and they always provide us unique projects and challenges.

A while ago we were asked to try our hand at refreshing the look of the classic "My Little Pony" brand. We had a great time working with the MLP team, and the results can be seen on toy shelves across the world in the current MLP lineup.

We had a blast designing unique character sculpts and tweaking the porportions to change the look, but still retain that Pony styling that everyone remembers from their childhood.