Gabriela Bejarano
Project Manager - Service Designer
Lisbon, Portugal
(351) 915274306
be.net/GabrielaBejarano
I am a versatile Designer specialized in Communication Design with a strong focus on Project Management and Service Design. With extensive experience managing projects from conception to implementation, I excel in driving effective communication strategies and fostering lasting relationships with corporate clients. My problem-solving abilities and leadership skills enable me to organize teamwork, promote creativity, efficiency, and collaboration.
In the realm of Service Design, I specialize in Design Research, employing various methodologies to uncover valuable insights into human experience and behavior. Skilled in conducting user research, I translate insights into tangible actions, contributing to the development of impactful projects. My blend of technical proficiency, strategic thinking, and leadership makes me a valuable asset in creating products and services that resonate with users.
Having worked in Design and Communication agencies across Portugal, Spain, Brazil, and Colombia, I bring a diverse skill set and adaptability to any industry. Continuously curious and eager to learn, I am committed to personal growth and staying informed about industry trends and emerging technologies. Fluent in English, Portuguese, and Spanish, I recently completed my Master's in Design and Visual Culture in Lisbon, further enhancing my skills in visual and graphic design and trend awareness.
In the realm of Service Design, I specialize in Design Research, employing various methodologies to uncover valuable insights into human experience and behavior. Skilled in conducting user research, I translate insights into tangible actions, contributing to the development of impactful projects. My blend of technical proficiency, strategic thinking, and leadership makes me a valuable asset in creating products and services that resonate with users.
Having worked in Design and Communication agencies across Portugal, Spain, Brazil, and Colombia, I bring a diverse skill set and adaptability to any industry. Continuously curious and eager to learn, I am committed to personal growth and staying informed about industry trends and emerging technologies. Fluent in English, Portuguese, and Spanish, I recently completed my Master's in Design and Visual Culture in Lisbon, further enhancing my skills in visual and graphic design and trend awareness.
Work Experience
MJV Portugal
SERVICE DESIGNER
MJV is a global technology and innovation consultancy,
Role as a Service Designer for Sonae Universo to design
initiatives that aim to make the customer journey transparent, fluid, omnichannel, and more digital on the way they use the Universo credit card services.
User research, including interviews, surveys, Journey Mapping, facilitation with workshops, collaborative sessions with stakeholders and clients, and final presentation.
Role as a Service Designer for Sonae Universo to design
initiatives that aim to make the customer journey transparent, fluid, omnichannel, and more digital on the way they use the Universo credit card services.
User research, including interviews, surveys, Journey Mapping, facilitation with workshops, collaborative sessions with stakeholders and clients, and final presentation.
January 2023
- July 2023
Lisbon, Portugal
INNO IT
DESIGN RESEARCHER + SERVICE DESIGNER
InnoIT, a consultancy specializing in IT talent, appointed me as a Service Designer for Boehringer Ingelheim, where I focused on identifying crucial behaviors and attitudes of US veterinary professionals in the Product Discovery Journey. The goal was to raise awareness of their daily experiences, interactions with channels, touchpoints, motivations fears, pain, and needs that influence their decisions when discovering Animal Health Products. The ultimate objective was to shape a future vision for the vet professional Product Discovery Journey using data and insights.
User research, including interviews, surveys, Journey Mapping, facilitation with workshops, Analytical skills to analyze data, metrics to discover useful insights that will drive design decisions.
User research, including interviews, surveys, Journey Mapping, facilitation with workshops, Analytical skills to analyze data, metrics to discover useful insights that will drive design decisions.
August 2022
- November 2022
Madrid, Spain
M&C Saatchi
DESIGN RESEARCHER + SERVICE DESIGNER
M&C SAATCHI, a global design agency, is crafting a city branding campaign for the Monaco Tourism Office. The objective is to enhance international awareness and country competitiveness by attracting individuals to work, live, and invest in Monaco. This initiative involves in-depth investigation, incorporating extensive research, trend analysis, and interviews with various stakeholders, experts, residents, and users. The goal is to identify existing profiles and recent archetypes strategically targeted by the campaign strategy.
My role in this project was very specific as a Service Designer with an emphasis on identifying and defining the different types of archetypes to be part of the new city branding campaign for the country of Monaco and developing the corresponding journey maps to enhance the Monaco experience at each step.
My role in this project was very specific as a Service Designer with an emphasis on identifying and defining the different types of archetypes to be part of the new city branding campaign for the country of Monaco and developing the corresponding journey maps to enhance the Monaco experience at each step.
September 2021
- October 2021
Madrid, Spain
Toyno
Freelance Design Researcher
TOYNO is a studio that designs experiences, exhibition
development, product, and space design. Role as a Design Researcher for Sovena, the biggest producer of Olive Oil in Portugal to improve their local and international visitors' experience in their olive yard. Desk research, proposals depending on the space and experiences the olive yard can offer, creating storytelling to have a memorable visit.
development, product, and space design. Role as a Design Researcher for Sovena, the biggest producer of Olive Oil in Portugal to improve their local and international visitors' experience in their olive yard. Desk research, proposals depending on the space and experiences the olive yard can offer, creating storytelling to have a memorable visit.
May 2021
- August 2021
Lisbon, Portugal
Surf Lisbon
Social Media Manager + Booking Manager
SOCIAL MEDIA MANAGER |surflisbon.com|
Managing the social media account to boost brand presence online creating a community of people to exploit the tourism in Portugal and Surf experiences as one of the main attractions of the country
- Communication Strategy for Instagram
- Design on post and stories following the strategy
- Identify opportunities along with consumer reaction.
BOOKING / COMMUNITY MANAGER
- Customer Service in English, Portugues, and Spanish with customers from all over the world
- Responsible for bookings reservation through different channels
- Organization of the Surf experiences for Staff and Clients
- Maintain the in-house reservations systems (BookingLayer Platform)
- Creating a community of traveler Surfers and make them feel at home at the Surf House
Managing the social media account to boost brand presence online creating a community of people to exploit the tourism in Portugal and Surf experiences as one of the main attractions of the country
- Communication Strategy for Instagram
- Design on post and stories following the strategy
- Identify opportunities along with consumer reaction.
BOOKING / COMMUNITY MANAGER
- Customer Service in English, Portugues, and Spanish with customers from all over the world
- Responsible for bookings reservation through different channels
- Organization of the Surf experiences for Staff and Clients
- Maintain the in-house reservations systems (BookingLayer Platform)
- Creating a community of traveler Surfers and make them feel at home at the Surf House
August 2019
-
Portugal
Tell Business Storytelling
Project Manager
Communication agency dedicated to exploring new ways to explain services, events, and products in business and organization. Coordinate internal team and relationship with clients. Responsible for the ideation and implementation of communication strategies for the public/private sectors, using Design Thinking, Storytelling, and Visual Thinking methodologies. Organizing and leading work teams for the execution of projects.
Some of Tell clients: Unicef, Bavaria, Anheuser-Busch InBev, Bogota Chamber of Commerce, TEDx Bogota, Colombian Culture department, Humboldt institute, Alpina Institution, Terpel, Colombian Public Service Department, Office of the High Commissioner for Peace, Backus, Jerónimo Martins, Educas, Andes University, Cesa University.
Some of Tell clients: Unicef, Bavaria, Anheuser-Busch InBev, Bogota Chamber of Commerce, TEDx Bogota, Colombian Culture department, Humboldt institute, Alpina Institution, Terpel, Colombian Public Service Department, Office of the High Commissioner for Peace, Backus, Jerónimo Martins, Educas, Andes University, Cesa University.
2016
- 2018
Colombia
Golden Dance Academy
Art director - Designer
SET DESIGNER / PRODUCT DESIGNER
- Design and development of scenarios for dance musicals
- Creation of theater props
- Design and development of scenarios for dance musicals
- Creation of theater props
2012
- 2018
Colombia
Education
GOLDEN DANCE ACADEMY
DANCER
DANCER - NATIONAL POM COLOMBIAN TEAM
Dance Worlds (2010, 2012, 2013, 2014)
Orlando - Florida - USA
Dance Worlds (2010, 2012, 2013, 2014)
Orlando - Florida - USA
2008
- 2014
Colombia
IADE Creative University
MASTER STUDENT
Master Design and Visual Culture
September 2018
- Present
Lisbon, Portugal
Languages
Spanish (Native),
English (Advanced),
Portuguese (Advanced),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Art Direction,
Design Research,
Design Thinking,
Event Coordinator,
Photography,
Project Manager,
Service Designer,
UX Design,
Visual Thinking School Colombia
Visual Thinking School Coordinator
The visual thinking school is a monthly workshop where we teach different Design Thinking tools to learn how to develop ideas and projects based on visual communication.
Workshop coordinator in Bogota - Colombia
- Design the workshop, themes, activities, and schedule
- Develop all the workshop material
- Create the graphic pieces for the sessions and social network
- Manage social networks and communications
- Coordinate the staff for the VTS session
The visual thinking school is a monthly workshop where we teach different Design Thinking tools to learn how to develop ideas and projects based on visual communication.
Workshop coordinator in Bogota - Colombia
- Design the workshop, themes, activities, and schedule
- Develop all the workshop material
- Create the graphic pieces for the sessions and social network
- Manage social networks and communications
- Coordinate the staff for the VTS session