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My illustrations aim to add conceptual value that express a unique language through my point of view as I further explore and develop a coherent form of communication. Each artwork reflects and intends to look for wit as I use my signature style to prompt my social context and thought-provoking concepts through cr… Read More
My illustrations aim to add conceptual value that express a unique language through my point of view as I further explore and develop a coherent form of communication. Each artwork reflects and intends to look for wit as I use my signature style to prompt my social context and thought-provoking concepts through creativity.

Over the years, I have equipped myself with various skillsets in order for me to express my language of art in the way that I do. The reason for this is that being an illustrator is my ultimate career. I completed an undergraduate degree in Industrial Design which I strengthened with a Masters’ Degree where I specialised in Product Design and Communications. With this, I gained a great deal of knowledge and expertise through various work environments, ranging from design, project management, leadership and even human resource management.

Some of the workplaces that have helped to shape my career to date are places such as Lavernia Cienfuegos Studio which was my first interaction in the world of design. I was selected to work on a project called Free Design Bank which opened my eyes to a new experience and interpretation of the world through design and cooperation. The other highlight of my career was working at Conca & Marzal Studio as a Designer, as well as at Torrecid, a global multinational, where I was allowed the opportunity to work on numerous projects worldwide.

While gaining experience in the workplace, I have was also afforded the opportunity to travel to Africa, the Middle East, and Asia. Here, I was able to draw inspiration from our diverse world and better understand different cultures and how they help us to make sense of the world. I feel this is a huge advantage for me as travel opens our horizons and perspectives to enrich how we portray what we understand of the world.

After this, I decided to shift my career towards what I was passionate about. I upskilled myself by attending a drawing, painting and advanced illustration course in order to create a space that invites people to experience a progressive understanding of my world.
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francesc@francescroig.com
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