Filip Pomykalo is a London based graphic designer and illustrator from Zagreb, Croatia. He graduated from the MA Graphic Media Design course at the London College of Communication, UAL.

With more than 10 years experience within the field of branding and the medium of print, he now works as a freelance senior designer in creative studios and agencies across London, including Pentagram, Mother London, and Design Studio. As a versatile designer he was involved in projects for diverse clients from a variety of industries, ranging from art institutions, fashion, restaurants, automotive, and many other.

He has been awarded with several art and design awards and his work was displayed on exhibitions throughout Europe including the UK, Germany, Netherlands, and Switzerland.

Approach to the Job:
I am driven by a clean and minimal design aesthetic, so in order for my solutions to be relevant, balanced, and visually intelligent, I try to create the best communicational value by avoiding repetition and not adopting any specific and strictly defined style and approach. Instead I implement critical thinking, extensive research, dialogue, and elaborated process to organise and communicate, or even create content and concepts.