■ Implement in-store marketing and visual merchandising that accurately portrays and represents the Microsoft retail store brand.
■ Create and maintain compelling in-store marketing and visual merchandising that will engage customers and help stimulate customer conversations and sales.
■ Create store set plans related to seasonal timeframes, product launches, and market trends for assigned product categories.
■ Complete integration of product group messaging into in-store marketing and visuals to support specific products, while maintaining compelling and consistent consumer experience in line with overall brand.
■ Oversee and maintain entire fixture development process, including creation and set-up of fixture distribution center off-site (Texas). Manage all damaged / replacement fixture needs at the store level.
■ Work across multiple teams (merchandising, operations, retail technology) in order to bring creative concepts to life in-store.
■ Actively monitor store performance and feedback and incorporate into rapid changes in visual merchandising and in-store marketing elements to enable sales.

Retail Core Promotions
Creative Marketing / Merchandising

■ Core responsibility for strategy and execution of all in-store marketing, signage, collateral, digital, and display creative for all top tier marketing campaign initiatives, including creation and maintenance of creative briefs.
■ Establish and foster a strong relationship with external agency partners, multiple third party vendors, and all internal teams.
■ Communication lead for all changes including modifications to creative layouts and management of routing to applicable teams, along with procurement of internal and external approvals.
■ Collaborate with production partners to ensure delivery of final creative to 8,000+ US Retail locations.

Retail Partner Sales (RPS): National Accounts & HotSpot
Creative Marketing / Merchandising

■ Conceptualized, drove, and maintained merchandising creative collateral and displays for the National Account channel – equating to 15+ accounts / 19,000+ retail doors nationwide. Also accountable for creative execution for 15+ HotSpot accounts, along with supplemental coverage as needed, for merchandising projects within the RPS and Retail channels.
■ Partnered and met regularly with retail leadership to establish long term plans to set clear expectations on all deliverables. Translated content to channels, identified and led the development of merchandising and creative direction, enabling the delivery of “one voice” marketing message across all Retail spaces.
■ Evaluated merchandising platform strategies, effectiveness, potential cost savings, and recommended improvements, along with new and any missed opportunities throughout the channels. Championed and engaged in test and learn programs with retail and marketing partners. Developed program timelines and communicated channel needs to all internal teams, along with external partners - from project inception to completion.
■ Developed and executed semi-permanent and permanent fixture needs for all divisions within the RPS channel.
■ Owned production process and vendor relationships, from inception to completion.

Women’s Denim and Men’s, Women’s, Outlet’s Knit’s
Sourcing Division

■ Executed regional sourcing plans for all involved departments by identifying and researching new suppliers, factories, markets, and mills, to ensure production needs were consistently met. Total combined area of responsibility included positive annual net sales over $85 million.
■ Vendor Management: ensured companywide initiatives were delivered, processed and maintained, along with leading all communication to external vendor partners. Liable for delivery of all applicable sourcing metrics: consisting of on-time deliveries, quality control, Purchase Orders, reorders, and claims.
■ Conducted and negotiated costing for all departments and channels; included significant travel to North, Central, & South America and the Dominican Republic, which also encompassed on-time production management, quality assurance checks, and vendor maintenance.
■ Identified, mentored, and coached direct reports to drive optimal performance, while overseeing their responsibilities to ensure key deliverables were met.

Women’s Denim
Women’s Retail Division

■ Conducted and negotiated all departmental costing, while maintaining category markup goals, sales, and margin – which included travel to various vendor locations to conduct costing meetings (North & Central America). Executed both product and business strategies for seasonal financial objectives, which accounted for positive annual net sales of $75 million (or 40% of the largest department in the company).
■ Identified business opportunities in the marketplace through past and present sales, along with in-depth competitive analysis, including nationwide travel to conduct competitive research. Executed customization strategies and testing plans, as well as consistently analyzing current and past business, in order to react to trends and future merchandising strategies.
■ Drove business strategies through multiple partnerships within the company, with the ultimate goal of ensuring product integrity, from design stage to production.
■ Created, owned, and maintained all systems and spreadsheets integral to the product development life cycle, to analyze both current and potential sales (down to the SKU level), track historical data, monitor / manage retail prices, and product floor life.

Women’s Denim, Separates, Blazers,
Outerwear, and Accessories
Women’s Retail Division

Women’s Retail Sportswear – All 10 Departments
Women’s Retail Division