Eric Hollings
Sr. Creative / A.D.
San Francisco, CA, USA
510-469-7001
erichollings.prosite.com
Crafting thoughtful brand expressions & experiences. Starting with ideas, and growing them into visual missives from digital to print to social to experiential, with strategy & team collaboration being essential tools for successful, on-brand storytelling. Guiding creative, and presenting it well along the way are also key ingredients for making work that works.
Work Experience
Razorfish
Freelance Sr. Art Director
Collaborating w/ UX & Content Strategy to create and deliver an intuitive, game-like digital experience for our client in the wellness industry.
November 2014
- March 2015
California, United States
Attik
Freelance Senior Art Director
Concept / Pitch / Produce / Repeat
March 2014
- September 2014
San Francisco, California, United States
23andMe
Brand Creative Consultant (Digital)
Complete overhaul of the public facing digital presence for 23andme.com. Combining story, iconography, messaging, and typographic nuance into sections of branded communication that works to simplify otherwise complex facets of the 23andMe product.
July 2013
- November 2013
Mountain View, California, United States
Phenomenon
Senior Art Director
Crafting innovative brand experiences.
October 2012
- May 2013
California, United States
Spotdock
Consulting Art Director & Design Lead
Brand Identity / Design / Brand Voice / Video / Content Management / Strategy
March 2012
- October 2012
Los Angeles, California, United States
Deutsch LA
Senior Designer / Art Director
Senior Designer / Art Director. Clients: Volkswagen, Dr. Pepper, HTC (mainly VW).
December 2009
- March 2012
Los Angeles, California, United States
Draftfcb
Freelance Art Director
Art Direction + Design. Clients: PG&E, Del Monte. Typical day: wrangling concepts with the copy maestro, subsequently selling said concepts to our trusted ACD's and ultimately our clients.
June 2009
- September 2009
San Francisco, California, United States
Possible
Freelance UI Designer
Freelance user interface designer on a handful of projects: Samsung mobile device, Microsoft video player, and the 2009 Cannes Lions interactive events wall.
February 2009
- April 2010
Los Angeles, California, United States
Boombang
Chief Designer
Design + direction in a nimble hybrid agency. Brand strategy, advertising, product development, packaging, brand positioning & communication. Clients: Trojan, Live Earth, Disney, Bath & Body Works, ConAgra, Memorex.
January 2008
- February 2009
Los Angeles, California, United States
YuTsai Photography
Designer
Generated agency branding & backed design team & photographer for Guess Jeans Fall/Winter 2008 campaign. In-studio and on-set design & coordination. Clients: Apple, Guess by Marciano, G by Guess, BCBG.
February 2008
- April 2008
Los Angeles, California, United States
NASA
Infographics Designer
Information designer for a Mars lander mission proposal. Developed information graphics that described the mission goals, budget allotment, trajectory proposal, etc. Needless to say, I was fortunate to work with NASA. They do some pretty amazing work.
June 2006
- August 2006
Pasadena, California, United States
Education
Art Center College Of Design
BFA Graphic Design
Image Color Type Message
Pasadena, California, United States
San Francisco State University (CSU)
AA Digital Design + Video Media
Multimedia Studies Program - Associate of Science in digital design + video media
2001
- 2004
San Francisco, California, United States
Awards
Communication Arts
design annual
2012
Skills
Adobe Illustrator,
Adobe InDesign,
Adobe Photoshop,
Brand Design,
Brand Identity,
Branding,
Branding And Identity,
Client Relations,
Color,
Copy Editing,
Copy Writing,
Digital Photography,
Film,
Logo,
Logo Design,
Logotype,
Logotype Design,
Photo Editing,
Photography,
Presentation,
Presentation Skills,
Typography,
User Interface,
User Interface Design,
Video Editing,
Client Facing,
Impressions
Peer assessment & opinion:
“I've worked with Eric for almost 3 years at Deutsch LA on everything from Volkswagen to fresh&easy. Not only is he an asset for his Art Direction and Design capabilities but, as a bonus he's a great guy. Friendly and focused, he's a natural fit on any team and works easily with other departments. Eric's got a mix of professionalism and charm that make him great in internal presentations and client meetings.”
Marius Gedgaudas, VP, Associate Creative Director, Deutsch LA
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“My thoughts on Eric: Smart, articulate, creative, collaborative, imaginative, excellent eye for design, adaptable, hard working, reliable, funny, perpetual scarf wearer and sushi connoisseur. On top of all of that, Eric was fun and easy to work with and very well liked by the clients and the team. My only regret is that I never got to see his break dancing skills, but even so I would welcome the opportunity to work with Eric again.”
Tonja Stott, Associate Creative Director, DraftFCB
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“I first met Eric at his graduation at Art Center College of Design. Having graduated from AC myself as well as teach their, I've met many talented students over the years. It was immediately clear that Eric was dynamic designer and an over achiever when you saw his graduation show... it absolutely dominated the room. He absolutely confirmed the hunch when we hired him to be apart of the Boombang team. He walked into a new environment with a challenging client, a transdisciplinary creative culture and was able to enmesh himself immediately to produce great work which was fresh and on brand.
He continues to be a bright light of inspiration on every project, he works hard, is collaborative, listens conscientiously and is relentless in his pursuit of new perspectives to inform his designs. He is a creative by practice and a renaissance by nature. His awareness of pop culture, music and new digital media making him an asset on every project, particularly ones geared towards youth culture. If your looking for a graphic designer that has good balance of creative intuition and strategic stamina, then Eric Hollings is your man.”
His top qualities: Personable with high integrity
Tylor Garland, Partner, BoomBang, Los Angeles
“I've worked with Eric for almost 3 years at Deutsch LA on everything from Volkswagen to fresh&easy. Not only is he an asset for his Art Direction and Design capabilities but, as a bonus he's a great guy. Friendly and focused, he's a natural fit on any team and works easily with other departments. Eric's got a mix of professionalism and charm that make him great in internal presentations and client meetings.”
Marius Gedgaudas, VP, Associate Creative Director, Deutsch LA
-----------------------------------------
“My thoughts on Eric: Smart, articulate, creative, collaborative, imaginative, excellent eye for design, adaptable, hard working, reliable, funny, perpetual scarf wearer and sushi connoisseur. On top of all of that, Eric was fun and easy to work with and very well liked by the clients and the team. My only regret is that I never got to see his break dancing skills, but even so I would welcome the opportunity to work with Eric again.”
Tonja Stott, Associate Creative Director, DraftFCB
-----------------------------------------
“I first met Eric at his graduation at Art Center College of Design. Having graduated from AC myself as well as teach their, I've met many talented students over the years. It was immediately clear that Eric was dynamic designer and an over achiever when you saw his graduation show... it absolutely dominated the room. He absolutely confirmed the hunch when we hired him to be apart of the Boombang team. He walked into a new environment with a challenging client, a transdisciplinary creative culture and was able to enmesh himself immediately to produce great work which was fresh and on brand.
He continues to be a bright light of inspiration on every project, he works hard, is collaborative, listens conscientiously and is relentless in his pursuit of new perspectives to inform his designs. He is a creative by practice and a renaissance by nature. His awareness of pop culture, music and new digital media making him an asset on every project, particularly ones geared towards youth culture. If your looking for a graphic designer that has good balance of creative intuition and strategic stamina, then Eric Hollings is your man.”
His top qualities: Personable with high integrity
Tylor Garland, Partner, BoomBang, Los Angeles