Developing fresh and creative solutions for the marketing arm of Sherwin Williams Industrial Wood Coatings division. Servicing multiple touch points on and offline in the following focus markets; residential and contract furnishings, kitchen and bath cabinetry, wood and composite building materials, consumer electronics and heavy equipment. Strengths include; creating content for consumer and industrial marketing collateral, strategic design planning and assessing product portfolios against current trends.

Full service consultancy in consumer marketing, visual interaction design, brand identity and guidelines,packaging, consumer trend research, color marketing, product/merchandise graphics. Most recent clients include;
- The Volvo group, NA, Greensboro, North Carolina
- The Sherwin-Williams Company, Greensboro, North Carolina
- SAS, Cary, North Carolina
- American Marketing Association, Raleigh, North Carolina
- Diagnostic ID, LLC, Indianapolis, Indiana
- Striving for More, Morrisville, North Carolina
- Pharmaceutical Institute, Raleigh, North Carolina
- PartyLite Worldwide, Plymouth, Massachusetts
- Wake County Community Services, Raleigh, North Carolina

Developing brand solutions in merchandise and product graphics for the MACK truck brand within the Volvo Group, NA.

Creating UX design for their analytical business software. Designing visuals for a Window10 applications and developing interaction design for customer intelligence data in the marketing industry.

Instructor of user interaction/experiences across multiple touch-points, focusing on web-based systems. Strategic thinking, abstract/concrete visualization, dynamic interactive systems, workflow and methodologies which promote group collaboration.

Instructor in the School of Journalism and Mass Communication for an introductory course on the principles of visual communication, presentation design and Adobe Creative Suite 4

Advisory industrial design professional that created the visual identity system for IdeaPad and improved the consumer brand through print, merchandising and retail
• Designed and composed style guides and design language for branding, point of purchase, marketing, and look and feel for multiple marketing touch points
• Liaison to Beijing studios, building relationships among Asian colleagues which was instrumental in the development of the global consumer brand IdeaPad
• Presented design strategy to the brand management board and executives
• Instilled methodology into design process which inspired visual branding solutions
• Mentored/led internal design teams and managed outside design agencies
• Creative lead for PR, marketing collateral, special events and sponsorship programs

• Led the aesthetic execution of product design, including: color and finish standards, print and pattern, expression of fit and trim/findings for a global portfolio
• Provided support to marketing/sales with presentations in trend and consumer research
• Adviser to designers and external consultants on trends in color, pigments and materials
• Led communication of CMF strategy to high level executives and customers
• Mentored designers, global studios and managed multiple vendors

• Created Motorola’s first guidelines for product branding and information graphics
• Partnered with marketing teams to ensure visual language adhered to corporate guidelines
•Collaborated with marketing/sales team on segmentation and branding strategies resulting in world-class user experience

• Managed a design team, print vendors/brokers and collaborated with editors while responsible for designing conference materials, magazines, annuals and direct mail
• Created brand identities for more than fifteen conferences a year in addition to a variety of marketing collateral and print for a wide array of non-profit organizations

• Collaborated with creative director, writers and account executives to execute marketing and advertising solutions for clients such as; The Indiana Lottery, Coca-Cola, Indy Park Foundation, White Rock Products, Little Crow Foods and Indiana State Fairgrounds
• Managed freelance designers and print vendors

Major: Design Planning/Research