Eric Luk
Hong Kong, Hong KongWork Experience
Celestial Tiger Entertainment
Graphic Designer
- Supporting the Marketing team to develop design solutions for marketing promotions and campaigns
- Conceptualising and design premiums which are on brand
- Creating and produce presentation and communication materials in supporting the B2B sales efforts
- Conceptualising and design premiums which are on brand
- Creating and produce presentation and communication materials in supporting the B2B sales efforts
April 2015
- June 2017
Hong Kong
Interspace Asia
Designer, Project Coordinator & Marketing Manager
Responsibilities:
- Gathering quotation from material suppliers or service providers
- Researching, taking measurement, tracking the working process for projects
- Preparing the marketing material for both clients and internal use
- Presenting design concepts to clients
- Taking photos for project references
- Brand-building and corporate identity development
- Gathering quotation from material suppliers or service providers
- Researching, taking measurement, tracking the working process for projects
- Preparing the marketing material for both clients and internal use
- Presenting design concepts to clients
- Taking photos for project references
- Brand-building and corporate identity development
March 2013
- September 2014
Hong Kong
Apple Inc. - Retail
Creative
Responsibilities:
- Inspiring creativity by sharing Mac software knowledge to customers
- Working alongside with teammate and sharing the skills
- Teaching small groups and coaching multiple customers simultaneously
- Working with Mac users until they truly become independent and able to create on their own
- Guiding small groups to learn
- Helping individuals complete projects
- Interacting with store customers between sessions
- Well-communicating with each customers and understanding what exactly they need
- Providing best options to fulfil each customer’ wants
Achievements:
- Selling as well as teaching, helping team members out as needed
- Self-motivated and self-directed, and adhere to a tightly structured training schedule
- Adept at recommending other in-store support options
- Earn a lot of promoters by calculated from Net-Promoter-Score (NPS)
- Support other roles in store, such as Specialist (selling and handling payment) and Family Room Specialist (repair and replace the devices, eg. iPhone, iPod & iPad)
- Flexiblility with schedule, willing to work over time base on business needs
- Inspiring creativity by sharing Mac software knowledge to customers
- Working alongside with teammate and sharing the skills
- Teaching small groups and coaching multiple customers simultaneously
- Working with Mac users until they truly become independent and able to create on their own
- Guiding small groups to learn
- Helping individuals complete projects
- Interacting with store customers between sessions
- Well-communicating with each customers and understanding what exactly they need
- Providing best options to fulfil each customer’ wants
Achievements:
- Selling as well as teaching, helping team members out as needed
- Self-motivated and self-directed, and adhere to a tightly structured training schedule
- Adept at recommending other in-store support options
- Earn a lot of promoters by calculated from Net-Promoter-Score (NPS)
- Support other roles in store, such as Specialist (selling and handling payment) and Family Room Specialist (repair and replace the devices, eg. iPhone, iPod & iPad)
- Flexiblility with schedule, willing to work over time base on business needs
July 2012
- December 2012
Hong Kong, Hong Kong
Fast Media
Art Director and Production Manager
Responsibilities:
- In-charging on graphic and art direction of free magazine, “Sai Kung and Clearwater Bay Magazine”, “Southside magazine” and the photo album, “Above Sai Kung”
- Communicating and assisting with all clients who placed adverts in the magazines
- Managing the whole process of printing and distributing magazine
- Branding both the company and the publications
- Updating and maintaining websites
- Handling with all design related projects
Design Category:
- Prints: Magazines, Photo album, Media kits, Business cards, Promotional items
- Screens: eDM and eNewsletter, Website update and maintenance, Online version of magazines
- Projects: Leaflet for Ocean Assets, Photo shooting for magazines, Magazine concept development
Achievements:
- Full-line production of more than 24 issues of Sai Kung and Clearwater Bay Magazine
- Develop concepts and ideas of Southside Magazine
- Full-line production of 6 issues of Southside Magazine
- Design on corporate identity with logos, media kits, business cards and full-line of marketing materials
- Smooth communication with clients, printing company and distributors
- Confident on multi-tasking, tight schedule and pressure
- In-charging on graphic and art direction of free magazine, “Sai Kung and Clearwater Bay Magazine”, “Southside magazine” and the photo album, “Above Sai Kung”
- Communicating and assisting with all clients who placed adverts in the magazines
- Managing the whole process of printing and distributing magazine
- Branding both the company and the publications
- Updating and maintaining websites
- Handling with all design related projects
Design Category:
- Prints: Magazines, Photo album, Media kits, Business cards, Promotional items
- Screens: eDM and eNewsletter, Website update and maintenance, Online version of magazines
- Projects: Leaflet for Ocean Assets, Photo shooting for magazines, Magazine concept development
Achievements:
- Full-line production of more than 24 issues of Sai Kung and Clearwater Bay Magazine
- Develop concepts and ideas of Southside Magazine
- Full-line production of 6 issues of Southside Magazine
- Design on corporate identity with logos, media kits, business cards and full-line of marketing materials
- Smooth communication with clients, printing company and distributors
- Confident on multi-tasking, tight schedule and pressure
January 2010
- March 2012
Hong Kong, Hong Kong
Lynns Co. Ltd
In-house designer
Lynns Concepts, in-house design team
Responsibilities:
- Assisting sales and marketing team on design according to the expectation and guidelines of clients
- Re-branding and re-positioning of “Loveramics”, the brand under Lynns Concepts
- Coping with marketing promotions including product catalogues, company profile, P.O.P. items, etc., with both ODM, OEM and OBM products
- Handling projects from initial concepts to final executions
- Aiding photographer on shooting products
Design Category:
- Prints: Brochures, Leaflets, Posters, Calander with product shooting, Promotional items, Simple Packagings, Company Profiles, Inviation Cards
- Screens: e-Inviation Cards, Graphic supporting with Website
- Projects: Creative Proposals with Products, New Product Development, Booth Graphic Design
Achievements:
- Full-line design and marketing stretegies on new products, Loveramics Eco Mug Set, promotion items including Product Graphics, Flyers, Print Ads, Product Shots, e-DM, Exhibition Booth Graphics,etc.
- Full-line design and marketing stretegies on new products, Loveramics 2009 Limited Edition Mug, promotion items including Product Graphics, Print Ads, Product Shots, Promotional Stands, etc.
- Renewal on corporate identity with logo modification, launch of redesigned comapany profile, business cards, company calander, etc.
Responsibilities:
- Assisting sales and marketing team on design according to the expectation and guidelines of clients
- Re-branding and re-positioning of “Loveramics”, the brand under Lynns Concepts
- Coping with marketing promotions including product catalogues, company profile, P.O.P. items, etc., with both ODM, OEM and OBM products
- Handling projects from initial concepts to final executions
- Aiding photographer on shooting products
Design Category:
- Prints: Brochures, Leaflets, Posters, Calander with product shooting, Promotional items, Simple Packagings, Company Profiles, Inviation Cards
- Screens: e-Inviation Cards, Graphic supporting with Website
- Projects: Creative Proposals with Products, New Product Development, Booth Graphic Design
Achievements:
- Full-line design and marketing stretegies on new products, Loveramics Eco Mug Set, promotion items including Product Graphics, Flyers, Print Ads, Product Shots, e-DM, Exhibition Booth Graphics,etc.
- Full-line design and marketing stretegies on new products, Loveramics 2009 Limited Edition Mug, promotion items including Product Graphics, Print Ads, Product Shots, Promotional Stands, etc.
- Renewal on corporate identity with logo modification, launch of redesigned comapany profile, business cards, company calander, etc.
September 2008
- May 2009
Hong Kong, Hong Kong
Eggshell Creative
Graphic designer
Responsibilities:
- Analyzing needs of clients with creative director and providing creative solutions according to the expectition and guidelines of clients
- Handling projects from initial concepts to final executions
- Communicating closely with clients for project coordination
Design Category:
- Prints: Brochures, Newsletter, Posters, Magazine Ads, Books, Promotional items
- Branding: Logos, Corporate Identity Manual, Business Cards
- Projects: Photo Exhibitions, Corporate Uniform Re-arrangement
Achievements:
- Full-line design on Médecins Sans Frontières Photo Exhibitions in both Hong Kong and Guangzhou with Booth Structure and promotion items including Brochures,Posters, Print Ads, e-DM, Exhibition Booth Graphics,etc.
- Full-line design on funerial ceremony including memorial book and video editing
- Close contact with different clients and provide creative solutions with creative director upon requests, such as, Médecins Sans Frontières, The Community Chest, Hong Kong Science and Technology Park, The Hong Kong Federation of Youth Groups, etc.
- Analyzing needs of clients with creative director and providing creative solutions according to the expectition and guidelines of clients
- Handling projects from initial concepts to final executions
- Communicating closely with clients for project coordination
Design Category:
- Prints: Brochures, Newsletter, Posters, Magazine Ads, Books, Promotional items
- Branding: Logos, Corporate Identity Manual, Business Cards
- Projects: Photo Exhibitions, Corporate Uniform Re-arrangement
Achievements:
- Full-line design on Médecins Sans Frontières Photo Exhibitions in both Hong Kong and Guangzhou with Booth Structure and promotion items including Brochures,Posters, Print Ads, e-DM, Exhibition Booth Graphics,etc.
- Full-line design on funerial ceremony including memorial book and video editing
- Close contact with different clients and provide creative solutions with creative director upon requests, such as, Médecins Sans Frontières, The Community Chest, Hong Kong Science and Technology Park, The Hong Kong Federation of Youth Groups, etc.
May 2007
- April 2008
Hong Kong, Hong Kong
Languages
Cantonese (Native),
English (Fluent),
Mandarin (Fluent),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Art Direction,
Brand Development,
Branding & Identity,
Creative Direction,
Customer Service,
Graphic Design,
Lightroom,
Logo Design,
Mac,
Photo Manipulation,
Typography,