Creative Direction and communication strategy
-Researched local art scene in order to identify artist and perform curatorial decisions.
-Organized the cultural agenda which included concerts, film projections and artist conferences.
-Created the visual concept and developed graphic pieces for social networks and printed elements.
-Executed a communication strategy in social networks increasing the attending public and reaching potential buyers.
- August 2017
Junior graphic designer
-Developed corporate presentations in order to aid in the marketing of company projects.
-Created the data visualization platform for the company website (http://ciudatos.com).
- October 2017
-Collaborated in the development of the graphic identity of the new University ID-Cards implemented on 2018.
-Conceptualization and development of the new identity for the Los Andes University Vice-Rectory of Investigation and Creation.
- March 2019
- Design of different communication pieces such as events invitations and social media stories and post.
- Conceptualization and development of graphic universes for internal and external communication such as The Design Store, Soft Core Plan and different services that the Hotel Boutique provides.
- September 2019
Video and presentations designer
- Creation of a 3 minutes video for an investment presentation of a new project of the company.
- Design and development of the concept, storytelling and production of the video
Web Design and Brand development
- Re-design of BH's branding
- Presentations templates
- Web Page development
- Creation of the symbols and language of the brand for presentations and web page.
- Design of several Corporate Presentations for the associates in Bogotá of McLarens Group