Anthony Elder
Freelance Lettering, Design, and Direction
Chicago, IL, USA
646.330.9943
be.net/ElderTheElder
I'm a creative Swiss Army knife. A designer, director, copywriter, and big thinker with 10+ years in the trenches at agencies, in-house roles, and startups—not to mention a healthy dose of side-hustles to really get the blood pumping.
As ACD at Core Twelve from 2017–2021, I managed a talented team of designers in bringing bold, unexpected, unapologetic marketing campaigns and elegant brands to life for clients from established entrepreneurs to hospitality legends to Fortune 200 giants. As a freelancer, I bringing a blend of tenacity, technical skill, and design intuition to clients looking to build or elevate their brand and turn heads with fun, concept-driven marketing creative.
I like to roll up my sleeves and get dirty in search of new creative solutions, and over the years have grown pretty comfortable outside of my comfort zone. I can develop, write, design, and pitch work as a one-stop creative resource, or I can play nice with others as part of a team. Let's work together to bring something awesome to your next big problem.
As ACD at Core Twelve from 2017–2021, I managed a talented team of designers in bringing bold, unexpected, unapologetic marketing campaigns and elegant brands to life for clients from established entrepreneurs to hospitality legends to Fortune 200 giants. As a freelancer, I bringing a blend of tenacity, technical skill, and design intuition to clients looking to build or elevate their brand and turn heads with fun, concept-driven marketing creative.
I like to roll up my sleeves and get dirty in search of new creative solutions, and over the years have grown pretty comfortable outside of my comfort zone. I can develop, write, design, and pitch work as a one-stop creative resource, or I can play nice with others as part of a team. Let's work together to bring something awesome to your next big problem.
Work Experience
Independent Designer
Sr. Designer | Type & Lettering Artist | Art + Creative Director | Copywriter
A proprietary blend of tenacity, technique, and concept-driven problem solving that presents a one-stop creative resource OR a new, nimble member of your next project's design dream-team.
Capabilities:
Custom Type & Lettering
& Book Cover Design
& Big Ideas
& Marketing Campaigns
& Branding
& Illustration
& Art Direction
& Creative Direction
& Copywriting
Capabilities:
Custom Type & Lettering
& Book Cover Design
& Big Ideas
& Marketing Campaigns
& Branding
& Illustration
& Art Direction
& Creative Direction
& Copywriting
Core Twelve
Associate Creative Director
As ACD working on the marketing of major commercial real estate properties across the country, I was responsible for managing a team of designers in developing and realizing "Big Picture" multimedia creative campaigns that slash through the noise of a saturated marketplace and command the attention of brokers and prospective tenants alike.
Roles performed include:
• Creative Direction
• Art Direction
• Marketing Strategy
• Copywriting
• Design
Roles performed include:
• Creative Direction
• Art Direction
• Marketing Strategy
• Copywriting
• Design
November 2017
- May 2021
Chicago, Illinois, United States
Core Twelve
Senior Designer
• Develop "big idea" concepts for multimedia marketing campaigns in the luxury automotive, commercial real estate, and entertainment spaces.
• Design and execute multimedia campaigns for clients including email, website, print collateral, and experiential marketing.
• Design and execute branding and illustration for client projects.
• Pitch creative concepts to clients in top leadership positions.
• Prepare new business pitches.
• Design and execute multimedia campaigns for clients including email, website, print collateral, and experiential marketing.
• Design and execute branding and illustration for client projects.
• Pitch creative concepts to clients in top leadership positions.
• Prepare new business pitches.
July 2016
- May 2021
Chicago, Illinois, United States
Penguin Random House
Designer
• Designer at Razorbill, an imprint of the Penguin Young Readers Group, specializing in middle-grade and young adult titles.
• Art direction
• Typesetting and interior layout design
• Art direction
• Typesetting and interior layout design
2014
- 2016
New York, United States
Freelance Graphic Designer
Freelance Designer
• Sugarkiss Bakeshop (Food & Beverage): Branding, Lettering Design, Print Collateral, Food Photography
• SuperTek Industries (Automotive): Logo Design, Print Collateral, Product Photography
• Body Local & Yoga Local (Health & Wellness): Web Collateral, Print Collateral, Presentation Design
• Basic Fun (Toys & Games): Package Design, Logo Design, Product Development, Illustration
• Crū Footwear (Apparel): Logo Design, Lettering Design
• Vitruvian Aesthetics (Health & Wellness): Logo Design, Copywriting
• SuperTek Industries (Automotive): Logo Design, Print Collateral, Product Photography
• Body Local & Yoga Local (Health & Wellness): Web Collateral, Print Collateral, Presentation Design
• Basic Fun (Toys & Games): Package Design, Logo Design, Product Development, Illustration
• Crū Footwear (Apparel): Logo Design, Lettering Design
• Vitruvian Aesthetics (Health & Wellness): Logo Design, Copywriting
2013
- 2014
New York, United States
Honeydrop Beverages
In-House Creative
• Maintained all visual brand assets
• Developed all form of promotional collateral including but not limited to sales brochures, stickers, delivery truck graphics, cooler graphics, and T-shirts
• Evolved original label design based on customer and retail feedback to better and oversaw production of label press runs
• Redesigned website to improve user experience and better promote new products
• Initiated and maintained relationships with a wide network of manufacturers, printing professionals, and graphics specialists
• Periodically acted as salesman, cold-calling on key accounts in and around New York City and successfully getting product on shelves on numerous occasions
• Developed all form of promotional collateral including but not limited to sales brochures, stickers, delivery truck graphics, cooler graphics, and T-shirts
• Evolved original label design based on customer and retail feedback to better and oversaw production of label press runs
• Redesigned website to improve user experience and better promote new products
• Initiated and maintained relationships with a wide network of manufacturers, printing professionals, and graphics specialists
• Periodically acted as salesman, cold-calling on key accounts in and around New York City and successfully getting product on shelves on numerous occasions
March 2011
- February 2012
Brooklyn, New York, United States
Education
Fordham University
Bachelor of Arts, Graphic Design & Typography
September 2007
- May 2011
New York, New York, United States
Type@Cooper
Typeface Design Extended Program Certificate
2014
- 2015
New York, New York, United States
Awards
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Branding,
Copy Editing,
Illustration,
Layout Design,
Lettering,
Logo Design,
Photography,
Screen Printing,