Anthony Elder

Brooklyn, NY, USA
I design fun, thoughtful, and concept-driven work for use in all sorts of media.

In my current full-time position at Penguin Random House, I design book covers for middle-grade and young adult audiences. If the project calls for it, my role shifts to that of art director, identifying and employing talented freelancers across the globe to help me realize my vision.

When I'm not designing book covers or typefaces, I can be found practicing calligraphy and working on smaller-scale freelance and personal projects about which I am passionate.

I am a recent graduate of the 2014-2015 Type@Cooper Extended Typeface Design Certificate program, which is just a fancy way of saying that I've spent countless hours drawing, modifying, proofing, and revising type in the past year.

Work Experience

Elder Creative Solutions

Freelance Designer

• Sugarkiss Bakeshop (Food & Beverage): Branding, Lettering Design, Print Collateral, Food Photography

• SuperTek Industries (Automotive): Logo Design, Print Collateral, Product Photography

• Body Local & Yoga Local (Health & Wellness): Web Collateral, Print Collateral, Presentation Design

• Basic Fun (Toys & Games): Package Design, Logo Design, Product Development, Illustration

• Crū Footwear (Apparel): Logo Design, Lettering Design

• Vitruvian Aesthetics (Health & Wellness): Logo Design, Copywriting
February 2013 - Present Brooklyn, New York, United States

Jibon Health Technologies, Inc.

Creative Director

• Developed brand identity

• Ongoing maintenance and overseeing of all visual brand assets

• Development of all form of visual collateral including presentations, promotional booklets, and marketing material

• Preparing the brand for market penetration through organizing press kits, outreach, and promotional collateral
July 2012 - Present Brooklyn, New York, United States

Honeydrop Beverages

In-House Creative

• Maintained all visual brand assets

• Developed all form of promotional collateral including but not limited to sales brochures, stickers, delivery truck graphics, cooler graphics, and T-shirts

• Evolved original label design based on customer and retail feedback to better and oversaw production of label press runs

• Redesigned website to improve user experience and better promote new products

• Initiated and maintained relationships with a wide network of manufacturers, printing professionals, and graphics specialists

• Periodically acted as salesman, cold-calling on key accounts in and around New York City and successfully getting product on shelves on numerous occasions
March 2011 - February 2012 Brooklyn, New York, United States

The Moderns

Graphic Design Intern

• Worked directly under the Senior Designer

• Updated client collateral, including layouts for various brand books and other printed matter

• Worked toward development of internal promotional materials
January 2011 - March 2011 New York, New York, United States

Sketch Book NYC

Designer, Owner

• Designed, hand-dyed, and screen printed T shirts, hoodies, and canvas bags for resale through various social media platforms and boutique clothing shops in and around New York City

• Self-taught preparation of silk screens using photo emulsion and homemade light boxes
May 2009 - January 2011 New York, New York, United States

Label New York

Design Assistant, Screen Printer

• Assisted in planning and execution of handmade t-shirts and garments

• Digitized archival images and prepared files for use with silk screen processes

• Prepared and executed all stages of silk screen process (screen preparation, hand-printing, and ink curing)

• Hand-dyed garments using various powder-based dyes in small batches

• Prepared final printed garments for resale to boutique shops in and around New York City
July 2009 - September 2011 New York, New York, United States

Penguin Random House

Designer

• Designer at Razorbill, an imprint of the Penguin Young Readers Group, specializing in middle-grade and young adult titles.
• Art direction
• Typesetting and interior layout design
New York, New York, United States

Education

Fordham University

Bachelor of Arts, Graphic Design & Typography

September 2007 - May 2011 New York, New York, United States

Awards

Fordham University

Susan Lipani Award

2011

Columbia University

Columbia University Business Pitch Competition

2012

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Copy Editing, Illustration, Layout Design, Lettering, Logo Design, Photography, Screen Printing,