Erivan Witamar

EW Design Studio

Sao Paulo, Brazil
My 20 years career was built under graphic arts process, since 1989 when I started to learn Offset Printing, then attended to 3.5 years of Graphic Design Course, plus 1.5 year of internship including both courses.

My first 4 years of work were made into Ad Agencies (1995-1999), then I accepted an invitation to join a packaging design department at Novartis Brazil, where in only 6 months I reached the department coordination and after more 1 year I was invited to become a Packaging Design Exclusive service provider which gave me the opportunity to start my first design firm called Madhouse PackWorks (2001-2013).

After some time (from 2005 on) into the packaging design business I felt the need to recover my main and preferred design skills at Brand Design and founded another business called You - Brand Psychology which was a Brand Strategy Consulting firm and stayed like this until the end of 2011 when I decided to change its role a little bit to become simply a Individual Design Studio, called EW Design Studio, and that's my business until these days.

Work Experience

EW Design Studio

Design Administrator

The EW Design Studio is the result of two parallel experiments in two of our main areas: Brand Design and Packaging .
In April 2001, we founded Madhouse Packworks to meet Pharmaceutical Laboratories, which have great demand in the Development of Artworks for the packaging of their drugs . Our first customer in this area was Novartis Biosciences (covering several of its divisions), then came Latinofarma, Libbs, Sandoz, Schering - Plough (now MSD ) among others .
In late 2005 , brought to market, a more strategical design purpose: You - Brand Psychology whose focus was a strategic consultancy for building brand personality . The You - Brand Psychology helped to boost the image of several companies of all sizes and market segments, and in early 2012, we decided to join the success stories of these two companies into one, which we called EW Design Studio. Since then, our proposed work has attracted several companies that have benefited from a serious, comprehensive and complete design solution, both in print media as well as in digital media. Learn more by exploring our site.
January 2013 - Present Sao Paulo, Brazil

You - Brand Psychology

Brand Consultant

Starting from marketing and consumers studies we create Brand Personality and develop Brand Communication Strategies that can make your customers choose your brand. We define and create Brand Equity which are not vulnerable to trends and fashionableness so that they can aways be aligned to your clients. We creat high market valued brands which brings growing returns on communication investments.
December 2005 - December 2012 Sao Paulo, Brazil

Madhouse PackWorks


Packaging development process for various kinds of industries such as Pharmaceutical, Cosmetics and Food Industries, including technical, legal, and graphic aspects.
April 2001 - December 2012 Sao Paulo, Brazil


Universidade Paulista

Bachelor in Business Administration

April 2009 - March 2013 Sao Paulo, Brazil

Theobaldo De Nigris

Graphic Arts Technician

February 1992 - December 1995 Sao Paulo, Brazil

Felício Lanzara

Offset Printing

February 1989 - June 1991 Sao Paulo, Brazil


English (Fluent),


Cheetah 3D, Inventor Fusion, Numbers, Pages, Adobe Creative Package, Iweb, Keynote , Microsoft Office, ViaCad2D3D,

Lectures and Courses

2013/05/19 - Soa Jose dos Campos - SP
17:30 h - 18:30 h
Bom Garfo Business Fair - Arena SEBRAE
Packaging Design for food: Essential Tool for competitiveness.

2004/09/22 - Sao Paulo - SP
11º Brazilian Packaging Congress - ABRE (Brazilian Packaging Association)
"The Common Language of Seduction"

2004/Jun - Packaging Design Basics
Impacta Tecnologia - SP/SP - Brazil
64 h

2004/03/11 - Sao Paulo - SP
10:00 - 11:30 h
Packaging Week - IBEM
Packaging Development in the Pharmaceutical Industry
Audience: 100 people