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Award Winning creative and diverse graphic designer and artist, with many years of designing experience creating and developing a broad range of visual pieces to meet business and program objectives of both employers and clients. Erin is considered a branding expert, with the ability to implement and develop style… Read More
Award Winning creative and diverse graphic designer and artist, with many years of designing experience creating and developing a broad range of visual pieces to meet business and program objectives of both employers and clients. Erin is considered a branding expert, with the ability to implement and develop style guidelines across integrated marketing materials that captures the attention of both serious and casual viewers. She excels at working independently and in group working environments, has excellent organizational skills, the ability to balance multiple projects successfully and takes pride in being flexible and adapting to both the employer and/or client’s changing needs. Read Less
  • Creative Manager
    Energy Federation Inc. — Southborough, MA, USA
  • Designer
    Conservation Services Group — Westborough, MA, USA
  • Typesetter
    Jansson — Waltham, MA, USA
View Full Resume
Creative Manager / EFI / 2012–Present
Led a successful rebranding campaign to position company as a trusted advisor
and leader in energy efficient products and programs which included; designing and developing an award winning logo, all marketing materials, tradeshow materials and website. Additional accomplishm… Read More
Creative Manager / EFI / 2012–Present
Led a successful rebranding campaign to position company as a trusted advisor
and leader in energy efficient products and programs which included; designing and developing an award winning logo, all marketing materials, tradeshow materials and website. Additional accomplishments and job duties include:
Assigned to be the creative lead on a $2M statewide energy-efficiency utility program

In charge of leading the art direction to achieve high levels of client satisfaction

Produce creative designs for all marketing needs which include catalogs, ads, exhibit design and tradeshow materials, logo development, business forms, and other various materials from concept through production

Establish branding parameters and style guidelines

Collaborate with internal and external staff for launch of a B2B e-commerce site

Collaborate with marketing specialists on SEO, paid searches, social media
and analytics

Contribute to the development and implementation of marketing initiatives with internal and external clients

Manage all creative output, tracking workflow, ensuring that jobs are completed in required time frames to client specifications

Art direction for photo shoots and assisting with video production

Graphic Designer / Conservation Services Group / 2000–2012
Created and executed print design and other various marketing materials from concept through production

Designed tradeshow booth graphics and sales collateral to capture new clients
and business

Served as a branding expert, implementing and developing style guidelines across integrated marketing materials

Mentored interns to achieve personal career success, encouraging them to attend industry seminars and guiding them in their career choices

Ensured every project was properly manned by hiring and managing freelance
talent as needed

Managed the organization of all digital and non-digital files

June 1996-September 2000
Jansson, Waltham, MA
Lead Commercial Typesetter
Responsibilities included working directly with sales and customer service on client presentations and new product layouts. Developed layouts for client speculation manuals and maintained computer files for all commercial accounts. Also involved in interviewing and hiring process as well as training new employees for the prepress department.

January-June 1996
Paul N.Williams Advertising
Marblehead, MA
Internship in Art
Assisted students with projects related to graphic design. Designed posters for several departments at Salem State College.

SOFTWARE KNOWLEDGE
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Dreamweaver, Microsoft Word, Powerpoint, Quark XPress,

EDUCATION
Salem State College, Salem, MA May 1996
Bachelor of Arts
Concentration: Graphic Design
Minor: Communication/Advertising
New Horizons Computer Learning Center, Burlington, MA
Dynamic Graphics Training, Boston, MA
Advance Design

AWARDS
2013 Communicator Award
2013 Hermes Creative Award Gold Winner
2010 IHAF Award Gold Winner
2009 IHAF Award Gold Winner

MEMBERSHIP
AIGA
IHAF Read Less
erincowell@hotmail.com
Member since: