Dina Sporer

UI/UX Visual Designer: Product

San Francisco, CA, USA
UI/UX Visual Designer passionate about helping organizations achieve success through the design and evolution of their online and mobile products. Leads projects and teams of designers and developers on UI/UX, visual and product design. Designs and implements successful solutions built on solid user-centered design practices and creative strategy for businesses of all sizes.

Work Experience


Senior UI/UX Visual Designer: Product

• Create pixel perfect visual and user experience solutions, integrating ShopRunner and ShopRunner Express Checkout with retail partners from mobile to desktop for domestic and China cross-border eCommerce
• Explore and design new product features on ShopRunner desktop and mobile applications, and Express Checkout product to increase user engagement and velocity, and reduce friction; conduct and analyze user research and usability testing to enhance the eCommerce experience
March 2014 - Present San Francisco, California, United States

Marin Software

Senior Visual Designer

• Collaborate with marketing team to understand and deliver strategic communications solutions across multiple platforms (websites, microsites, online advertising, presentations and collateral)
• Visualize, communicate and execute creation of user interfaces, landing pages and web forms within corporate website
• Research current and emerging trends in marketing and design (UI/UX & visual) to drive Marin Software toward an innovative brand experience
October 2011 - San Francisco, California, United States


UI/UX Visual Designer: Contract

• eBay Buyer Protection: Created visual designs for landing page, key placements and use cases, as well as prototypes for RITE usability testing and user experience research
• Bid/Buy it Now Enhancements: Streamlined usability and logic, simplified flow processes enabling buyer efficiency and velocity, reduced buyer friction and pain points, and created consistent brand look and feel
• Global Header Re-design: Conducted comprehensive competitive analysis reviews of feature functionality, interaction, flows and best practices; utilized participatory design and internal crowdsourcing; executed design explorations, wireframes and prototypes for usability testing and defining feature requirements
August 2010 - August 2011 San Jose, California, United States

Dina Sporer

Senior UI/UX Visual Designer: Freelance

• Develop innovative visual designs, screen layouts, navigation systems, user interface elements, typography and color palettes that effectively convey the client’s business and communication goals, product function and brand identity
• Lead and collaborate with interdisciplinary project teams, provide art direction to other designers and work with producers and technologists to implement designs into technology frameworks
• Concept and produce compelling and unique UI/UX designs, landing pages and user flows for interactive platforms ranging from websites to software applications
• Drive creation of interactive prototypes with input from field visits, focus groups, participatory design and competitive evaluation to enable concept, lab and RITE usability testing for user experience research
• Design creative and strategic solutions independently and collaboratively across multiple mediums: corporate and brand identity, packaging (CPG), direct mail campaigns and business collateral
• Manage complex projects under deadline from concept to completion

Inhale Digital
Lands' End
Celery Design Collaborative
Savage Solutions
Third Person Advertising
February 2003 - October 2011 San Francisco, California, United States


Wearer of Many Hats/Customer Service Manager

• Led technology research and implementation of cutting edge content management systems[CMS] for inventory management and sales and returns tracking, heavily contributing to the early stage annual revenue growth from $60k to $1M
• Cultivated a customer service team that was noted by Glamour magazine for providing top eCommerce customer service; personally trained, closely supervised and provided guidance to the entire team
• Effectively managed all user feedback from product suggestions to website design(UI/UX), while simultaneously overseeing accounting, shipping/receiving and strategic marketing
October 2001 - February 2003 Madison, Wisconsin, United States

Macy's West

Graphic Designer/Fashion

• Contributed creative direction and established best practices for corporate brand 
redesign to maintain visual 
consistency and overall visibility in new/existing markets
• Partnered with regional buyers, photo art directors and writers in the design and 
production of direct mail catalogs, 
including seasonal high-end fashion, monthly 
and weekly sale mailers
October 2000 - August 2001 San Francisco, California, United States


Graphic Designer

• Concept and design for corporate identity, brochures, packaging and websites
• Creation of dual corporate identities and brand guidelines for a health care company and its partner health insurance company

United Way
Coca Cola/Fruitopia
April 1999 - August 2000 Madison, Wisconsin, United States

MANI Graphics

Graphic Designer

VH1/Discovery Channel
Philadelphia Museum of Art
Pierpont Morgan Library
April 1997 - April 1999 Madison, Wisconsin, United States

White Space Design

Graphic Designer

March 1995 - April 1997 Madison, Wisconsin, United States

Dina Sporer Graphic Design

Freelance Graphic Designer

January 1993 - March 1995 Madison, Wisconsin, United States


University Of Wisconsin-Madison

BFA/Graphic Design

Madison, Wisconsin, United States


Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Adobe Illustrator, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Photoshop, Agile Development Process, CSS, HTML, Microsoft Excel, Microsoft Word, SEO Strategies,