While working at me&lewis, I held the lead design role in various branding projects. I supervised intermediate and junior designers in creating concepts, comps, layouts and final art. I led creative discovery sessions, polished design briefs, made a lot of coffee, drank a lot coffee, and could often be heard asking innocent by-standers "...wanna hear a joke?"

Clients included: Ener-C, Gardener’s Dream, Miller Genuine Draft Global, White Spot, Leith Wheeler, St. Paul’s Hospital, and SpringFree Trampoline.

I worked to establish the conceptual and stylistic direction for design staff and their work. My main focus was on establishing a collaborative environment between my team and the various market managers. I was responsible for the creative direction of the Active Network market websites and their associated conversion results, in addition to the following:

- Develop creative programs and design concepts that meet the business objectives of the organization and that advance the brand strategy.
- Own website design, conversion paths, and split-test initiatives.
- Responsible for improving site conversion rates and achieving their associated targets.
- Manage incoming projects, timelines, communication, and routing.
- Manage creative staff development.

- Online brand development.
- Web site conversion growth.
- User interface design and split testing.
- Design process for all online marketing efforts.
- Lead designer on ActiveGolf.com B2C site re-design.
- Oversee all creative projects and design staff for Active Organizations.
- Brand management/ development of brand strategy.
- Managed creative projects from concept to completion.
- Translated marketing objectives into creative strategies.
- Directing the creative team in the production of advertising and marketing collateral.