Dayle Bennett


Atlanta, GA, USA

Work Experience

West Elm

Lead Visual Display Specialist

Create unique installation displays for entire store.

Lean visual team in maintaining store displays and merchandising standards.

Coordinate local and national store events: New product campaigns, Book signings, Etsy craft nights, Pinterest meet up and local featured artists.

Social Media director for store promotions and events.
June 2011 - Present Atlanta, Georgia, United States


Owner, Designer

Number 4 Design Studio specializing in Retail and Photo styling, Design consulting, and art installations. I combine my love for design with technology to create innovative design solutions for my clients. I teach design classes and creative workshops as well. I have been working in the design industry over 20 years and I love it.
April 2007 - Present Atlanta, Georgia, United States

Hallmark Cards Inc

Designer, Retail Visual Merchandising

Lead Designer for new everyday environments for Hallmark Brand Experience stores.
Lead Designer for Hallmark’s (product RED) campaign for Gold Crown.
Art Directed photography for seasonal front of store displays.
Mentored summer interns and coached new hire designers.
Created and Art Directed the Visual Merchandising newsletter “The Creative Juice”.
January 2006 - March 2011 Kansas City, Missouri, United States


Visual Manager

Managed a staff to produce storewide displays and signage.
Created new and functional displays for entire store.
Visual merchandising coordinator for new store openings.
Developed merchandise and signage standards for all stores.
October 2000 - September 2001 Atlanta, Georgia, United States

Neiman Marcus

Senior Visual Stylist

Created visual displays for Home Decor and Kids departments.
Designed weekly fresh floral arrangements store wide.
Worked on Special Event projects outside of store: DIFFA and The Holiday Show house.
October 1997 - October 2000 Atlanta, Georgia, United States

IKEA Home Furnishings

Visual Merchandiser

Created displays, floor plans, and merchandise plans to increase store sales.
Maintained displays throughout marketplace and showroom areas.
December 1994 - August 1996 Baltimore, Maryland, United States


Portfolio Center

Graduate Studies, Design and Art Direction

September 2003 - October 2005 Atlanta, Georgia, United States

Towson State University

Bachelor of Science, Textile Design and Color Theory

September 1991 - December 1994 Towson, Maryland, United States


Prezi, Adobe Creavtive Suite,


Design Teacher: Creative Thinking, Visual Merchandising, and Retail Design classes.
Creative Workshop Teacher: Sewing, Paper Crafts, Jewelry Making and Styling workshops.
Guest Speaker: Design, Blogging, Crafts and Social Media.
Mentor: High School and College students studying design.