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With more than 20 years of experience at United Services Automobile Association (USAA), an insurance and financial services company focused on current and former military personnel, seasoned executive Dawn Johnson served the company in a wide range of positions of increasing responsibility before her departure in … Read More
With more than 20 years of experience at United Services Automobile Association (USAA), an insurance and financial services company focused on current and former military personnel, seasoned executive Dawn Johnson served the company in a wide range of positions of increasing responsibility before her departure in 2008. A resident of San Antonio, Ms. Johnson has begun plans for her own consulting firm.

Dawn Johnson holds a Bachelor's degree from Kansas State University, where she studied journalism and mass communications from 1980 to 1984. She then earned her first position with USAA in San Antonio in 1987. After joining USAA as a marketing programs specialist with the company's Property and Casualty Insurance Group, Dawn Johnson held a variety of positions in the company and directed a wide range of marketing activities across the organization. As part of the USAA Marketing team, Ms. Johnson developed a number of market plans for all of USAA's subsidiaries.

In 2001, Dawn Johnson accepted a promotion to President and Chief Executive Officer of USAA Financial Planning Services. In this position, she designed and implemented a unique one-year plan to rebuild and re-establish the division of the company. Ms. Johnson’s plan was highly successful and exceeded all objectives set for its performance, transforming Financial Planning Services into an enterprise product aggregator and ultimately moving USAA's brand toward that of a full financial services company.

In addition to holding roles as President and CEO of USAA Financial Planning Services, Dawn Johnson served as in the same capacities for USAA Alliance Services, and eventually as Executive Vice president and Chief Marketing Officer of USAA. Ms. Johnson also helped to develop the company's effective niche customer acquisition and deepening strategies, thereby improving member retention. Before she left USAA in 2008, Ms. Johnson served as part of the Executive Council, which reported to the Chairman of the Board and CEO of USAA. Read Less
2004 - 2008
Executive Vice President, United Services Automobile Association (USAA)

Selected to lead, build and revitalize a Fortune 200 marketing competency with primary focus on developing effective niche customer acquisition, deepening and retention programs, product development/management for USAA’s six subsi… Read More
2004 - 2008
Executive Vice President, United Services Automobile Association (USAA)

Selected to lead, build and revitalize a Fortune 200 marketing competency with primary focus on developing effective niche customer acquisition, deepening and retention programs, product development/management for USAA’s six subsidiaries, sales generation and end-to-end customer experience. Read Less
Aug 1980 - May 1984
Kansas State University
BS, Journalism and Mass Communications

Alpha Xi Delta sorority
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