David Schaaf
Des Moines, IA, USAWork Experience
Iowa Pharmacy Association
Director of Communications and Marketing
September 2014
- Present
Des Moines, Iowa, United States
Newton Manufacturing Company
Marketing Communications Coordinator
As Marketing Communications Coordinator, I developed marketing strategies for both internal and external audiences that revitalized how the company rolled out sales and marketing initiatives. To support these strategies, I created videos, white papers, weekly blog posts, emails and other content for both digital and traditional marketing channels. I led the company’s recent rebranding initiative and created advertising campaigns to drive the company’s recruiting efforts. I continued to monitor and update the company’s website and social media presence.
March 2012
- July 2013
Newton, Iowa, United States
Newton Manufacturing Company
Communications Coordinator
As the company’s copywriter, I managed all corporate marketing communications, both internally and externally. I led two complete redesigns of the company’s website, the latter of which won a national award for its content and functionality. I also initiated the company’s social media presence and continued to update it.
In addition to working on corporate projects, I was part of a team that provided agency-like services to individual sales representatives, working with them on ideas and strategies for event marketing, company store programs and other promotion opportunities.
In addition to working on corporate projects, I was part of a team that provided agency-like services to individual sales representatives, working with them on ideas and strategies for event marketing, company store programs and other promotion opportunities.
March 2008
- March 2012
Newton, Iowa, United States
Newton Manufacturing Company
Sales Promotions Administrator
June 2006
- March 2008
Newton, Iowa, United States
Education
Drake University
Bachelor of Arts Journalism and Mass Communication
September 2002
- September 2004
Des Moines, Iowa, United States
St. Ambrose University
September 2000
- May 2002
Davenport, Iowa, United States
Awards
Promotional Products Association International
Silver Technology Award - Website Content/Functionality
2012