Darrin Crescenzi

Independed Designer/Creative Director

New York, NY, USA

Work Experience

Crescenzi_Co

Founder/Creative Director

March 2018 - Present New York, United States

Interbrand

Creative Director

Creative Director, Interbrand New York, leading cross-disciplinary engagements aimed at growing brands and businesses. Led business development initiatives, internal IP creation, and oversaw teams in large-scale brand strategy and design efforts, including the 2016 rebrand of AT&T. Additional clients included Toyota, Microsoft, Gulfstream, AIG, FedEx, InterContinental Hotels, Moët Hennessy, Hertz, and Interbrand's own Best Global Brands experience.
February 2014 - February 2018 New York, United States

Prophet

Senior Designer

Senior designer at global brand consultancy Prophet. Developed brand strategy, visual identities, retail environments, experience design and innovation workshops for clients across a diverse range of industries. Notable clients: Samsung, Electrolux, Keurig Green Mountain, Cathay Pacific, McDonald’s, Abbott Laboratories, Phillips 66, and Mondelez International.
October 2012 - February 2014 New York, United States

Nike (Global)

Senior Designer

Senior designer on Nike Brand Design: Global Initiatives team. Developed brand identities, product positioning, uniform and team branding, environmental and retail design, and still and moving image art direction for athlete and product campaigns. Notable initiatives: Nike+ Fuelband launch, branding of the LeBron James and Nike Livestrong collections, London and Beijing Olympics campaigns, creation of NikeFuel and (Nike)RED product lines, NIKEiD Studio experience, Nike Better World program and many more.
June 2007 - October 2012 Portland, Oregon, United States

Education

Oregon State University

BFA in Applied Visual Art

September 2002 - June 2007 Corvallis, Oregon, United States

Awards

FastCompany Magazine

Most Creative People in Business

2013