Darrin Crescenzi
Independed Designer/Creative Director
New York, NY, USAWork Experience
Interbrand
Creative Director
Creative Director, Interbrand New York, leading cross-disciplinary engagements aimed at growing brands and businesses. Led business development initiatives, internal IP creation, and oversaw teams in large-scale brand strategy and design efforts, including the 2016 rebrand of AT&T. Additional clients included Toyota, Microsoft, Gulfstream, AIG, FedEx, InterContinental Hotels, Moët Hennessy, Hertz, and Interbrand's own Best Global Brands experience.
February 2014
- February 2018
New York, United States
Prophet
Senior Designer
Senior designer at global brand consultancy Prophet. Developed brand strategy, visual identities, retail environments, experience design and innovation workshops for clients across a diverse range of industries. Notable clients: Samsung, Electrolux, Keurig Green Mountain, Cathay Pacific, McDonald’s, Abbott Laboratories, Phillips 66, and Mondelez International.
October 2012
- February 2014
New York, United States
Nike (Global)
Senior Designer
Senior designer on Nike Brand Design: Global Initiatives team. Developed brand identities, product positioning, uniform and team branding, environmental and retail design, and still and moving image art direction for athlete and product campaigns. Notable initiatives: Nike+ Fuelband launch, branding of the LeBron James and Nike Livestrong collections, London and Beijing Olympics campaigns, creation of NikeFuel and (Nike)RED product lines, NIKEiD Studio experience, Nike Better World program and many more.
June 2007
- October 2012
Portland, Oregon, United States
Education
Oregon State University
BFA in Applied Visual Art
September 2002
- June 2007
Corvallis, Oregon, United States