Dana Shelton
UX Designer
Cleveland, OH, USA
2167122603
be.net/DanaShelton
Work Experience
Vitalyst
eLearning / Communications Designer
April 2018
- February 2019
Ohio, United States
Fisher House
Social Media / Marketing Director
Oversee the entire content curation process; including creative visual direction, styling, capture, collection, selection, and editing of digital content. Determine and manage scheduling of content distribution. Work with donors to develop creative direction, supporting style guide, and messaging for social media content. Provide creative direction for all print and digital marketing and fundraising efforts. Coordinate with publishers for print advertising scheduling and delivery. Campaign monitoring and reporting to executive board members and stakeholders. Deliver budget conscious solutions and proposals to meet fundraising goals through various marketing channels. Monitor, engage, develop, and retain social media following through Facebook, Twitter, Flickr, YouTube, Instagram and GCFH.org website. Serve on donor advisory board.
August 2014
- January 2018
Ohio, United States
Vendome Group, LLC
Senior Designer, Custom Media
Collaborate with marketing team to define needs and develop the visual communication messaging for marketing collateral. Lead creative projects from concept to completion. Support strategic growth objectives and marketing plan by designing, developing and updating marketing collateral. Provide ideas and graphics support for Conference, Sales, and Editorial divisions. Develop and execute social media visual strategy. Act as a brand ambassador, monitor and ensure proper brand representation throughout all media.
Primary designer for Addiction Professional and Behavioral Healthcare magazines. Marketing & advertising design including but not limited to: print ads, direct mail, brochures, rich media and display ad design and optimization, video presentations, webinars, whitepapers, conference guides, prospectus materials, and infographics.
Primary designer for Addiction Professional and Behavioral Healthcare magazines. Marketing & advertising design including but not limited to: print ads, direct mail, brochures, rich media and display ad design and optimization, video presentations, webinars, whitepapers, conference guides, prospectus materials, and infographics.
March 2010
- August 2013
Cleveland, Ohio, United States
Department Of Defense
Marketing Graphic Designer
Design, layout, and execute a wide range of marketing materials in support of the Moral, Welfare and Recreation division of the US Army Garrison Ansbach, Germany community. Deliverables include but were not limited to: presentations, displays, briefings, brochures, advertisements, flyers, signage, event ticketing, way finding materials, new business branding and promotions, and soldier and family support services. Assist in event planning and execution. Radio and TV promotional script writing. Department management including inventory, purchasing, vendor acquisition and bid reviews, shipping, and cost analysis. In house production including large format printing, cutting, grommeting, folding, binding and distribution.
April 2009
- September 2009
Ansbach, Germany
Sun News
Production Assistant
Production of twenty-five weekly newspapers, ad design, photo correction, proofreading, editing, layout & design, file organization, administrative services.
March 2003
- July 2006
Cleveland, Ohio, United States
Education
Case Western Reserve University
Full Stack Web Development Certification
MERN Stack: MongoDB, Express, React, Node.js
July 2018
- December 2018
Cleveland, Ohio, United States
Cuyahoga Community College
Associate of Applied Business - Visual Communications & Design
Art Director for High Point Newspaper
Dean's List
Dean's List
March 2007
- July 2008
Highland Heights, Ohio, United States
Skills
Acrobat,
Adobe,
Advertising,
Annual Reports,
Branding,
Content Marketing,
Creative Direction,
Custom Media,
Design Thinking,
Drupal,
Email Marketing,
Flash,
Illustrator,
Indesign,
Infographics,
Information Architecture,
Interaction Design,
Lightroom,
Logo Design,
Magazines,
Media Encoder,
Multimedia Design ,
Muse,
Photoshop,
Prelude,
Premiere Pro,
Print,
Rich Media Advertising,
SASS Products,
Social Media,
Usability Testing,
User Research ,
User Research ,
User-centered Design,
Web Design,
Wireframing,
WordPress,
XD,