Franchise VM Manager
World franchised stores and corners image responsible for Springfield fashion brand, which belongs to Grupo Cortefiel. Guidelines and stardards local implementation control, focusing in Africa, Middle East and America area. Worldwide opening process management and coordination. VM openings trip team leader. Lead for country visits and VM training to staff and franchisee managers. Windows and store decoration management and distribution for all stores, including special projects coordination in the process of new brand's image implementation. Managing over 300 stores in 65 countries.
Visual Merchandising Support - Eastern Europe and Middle East
Responsible for sales improvement strategies, product placement, and follow up of results; Sale analysis through KPIs; Achieving budget targets (daily/monthly/annually) through product; Stock controlling and product selection for local markets; Team training; workshops for store VMs, brand
managers, store managers, etc; Store visits and openings. Main countries: Russia, Ukraine, Romania, Kazakhstan, Georgia, UAE, Kuwait, Qatar, Saudi Arabia, Lebanon, and Egypt.
- August 2014
Visual Merchandiser and Window Designer
Managing over 400 worldwide stores (corporate stores, franchises, and department stores). Window decoration designer for seasonal campaigns. Tasked with creation of instore layouts and windows decoration. Creation of
instruction dossiers; control of store VM implementation results; budgeting, buying and distribution of window decoration for each store; store visits and staff trainings.
- February 2012
Freelance For ELISAVA
-Won a project contest for designing the ShopWindow of the Sony Style Store, located in Rambla Catalunya (Barcelona). The window design was carried out with great success on February 2011 (The Spring Window Design). Winning Team Members: Eduardo Hernández Mont, Pablo García-Dié, and Cynthia Ratkevicius
-Awarded a scholarship to attend the second modul of the Master in Retail Design, I was assigned several tasks for ELISAVA in return.
I designed the master´s blog in wordpress, and edited a book summering up the best projects of the year (2010-2011). I managed all contents, translations, and reviewed the material, among other things like working directly with the graphic design in charge of the book design.
- July 2011
Commercial Space Designer
Managing suppliers, creation of project presentations to clients. Display and stand designer, POP designer, furniture designer, Commercial space designer and décor designer for brand events. 2D and 3D presentations with specialized computer softwares. Project budgeting, production following, and installation controller.
Projects made for: GAMA Italy, L´Oreal Paris, L´Oreal Professionel, Redken, Nokia, Scandinavian, Paulino Acosta, Matrix,
HBO Latin American Group, to name a few.
Some projects done in Argentina:
Buenos Aires Fashion Week 2008/2009 – L’Oreal Paris / “Casting Color Crème” display stand, La Rural Exhibition Hall – Designer and
assistant in reviewing the progress of the work during construction.
Launch event for REDKEN, 1st Simposium – Décor for different locations and hotels
Display Stand for GAMA Italy ExpoFarmacia 2008 - Costa Salguero Exhibition Hall – Designer and construction controller.
- August 2010
Assistant - Designer
Collaboration in “Casa FOA 2007” Design exhibition – “Spa area” Bai-Ivakoff Architect’s Studio (Buenos Aires – Argentina) September 2007
Tasks: Architect’s assistant, furniture designer, production controller, suppliers managing, space decoration.
- September 2007