Franchise VM Manager
World franchised stores and corners image responsible for Springfield fashion brand, which belongs to Grupo Cortefiel, Guidelines and stardards local implementation control, focusing in Africa, Middle East and America area. Opening process management, VM and windows changes control for all stores and VM trainings to staff and franchisee managers, Visit to selected countries. Windows and store decoration management and distribution for all stores, including special projects coordination in the process of new brand´s image implementation. Overlooking and monitorizing 300 stores in 65 countries.
Visual Merchandising Support - Eastern Europe and Middle East
Tasks: Campaign implementation control over 36 stores. Sales improvement strategies, product placement and follow up of results. Sale analysis through KPIs, Achieving budget targets (daily/monthly/annually) through product. Stock controlling and choosing adaquate references for the local markets.
Team trainings, workshops for store VMs, brand managers, store managers, etc. Store visits and openings.
In charge of the brand image in five franchised countries: Rusia, Rumania, Ukraine, Kazakhstan, Georgia, Egypt, Lebanon, Saudi Arabia, UAE, Qatar and Kuwait.
- August 2014
Visual Merchandiser and Window Designer
Tasks: Window decoration design for various campaigns. Creation, layout and distribution of implementation instruction dossiers. Product placement inside the stores and on windows. Control of stores implementation results. Budgeting, buying and distribution of decoration for each store (around 400 worldwide, between franchises, own stores and departments stores).
Control of the visual merchandising implementation and training for stores staff.
Store visits and routes, stores openings.
- February 2012
Freelance For ELISAVA
-Won a project contest for designing the ShopWindow of the Sony Style Store, located in Rambla Catalunya (Barcelona). The window design was carried out with great success on February 2011 (The Spring Window Design). Winning Team Members: Eduardo Hernández Mont, Pablo García-Dié, and Cynthia Ratkevicius
-Awarded a scholarship to attend the second modul of the Master in Retail Design, I was assigned several tasks for ELISAVA in return.
I designed the master´s blog in wordpress, and edited a book summering up the best projects of the year (2010-2011). I managed all contents, translations, and reviewed the material, among other things like working directly with the graphic design in charge of the book design.
- July 2011
Commercial Space Designer
Tasks: Suppliers managing, presentation of projects to clientes, display and stand designer, POP designer, furniture designer,
Commercial space designer and décor designer for brand events.
2D and 3D presentations with specialized computer softwares.
Project budgeting, production following, and installation controller.
Projects made for: GAMA Italy, L´Oreal Paris, L´Oreal Professionel, Redken, Nokia, Scandinavian, Paulino Acosta, Matrix,
HBO Latin American Group, to name a few.
Some projects done in Argentina:
Buenos Aires Fashion Week 2008/2009 – L’Oreal Paris / “Casting Color Crème” display stand, La Rural Exhibition Hall – Designer and
assistant in reviewing the progress of the work during construction.
Launch event for REDKEN, 1st Simposium – Décor for different locations and hotels
Display Stand for GAMA Italy ExpoFarmacia 2008 - Costa Salguero Exhibition Hall – Designer and construction controller.
- August 2010
Buenos Aires, Argentina
Assistant - Designer
Collaboration in “Casa FOA 2007” Design exhibition – “Spa area” Bai-Ivakoff Architect’s Studio (Buenos Aires – Argentina) September 2007
Tasks: Architect’s assistant, furniture designer, production controller, suppliers managing, space decoration.
- September 2007
Buenos Aires, Argentina