I am currently responsible for all advertising and marketing efforts for 2 resort properties (450 individual units), two restaurants, 1 full-service spa, 1 gift shop, and 5 online properties under the Summer Winds Resorts umbrella. I work one on one with the VP of Marketing to identify the company's target market, outline goals, and set budgets and concepts for all ad campaigns. I find and research new avenues for advertising strategies. Thinking outside of the box is what I am good at, for example utilizing online social deal venues like, Yupon, Groupon, Pandora, Deal Chicken, Pinterest, and Facebook contests, etc.) I manage and coordinate the efforts of the creative department and advertising department staff. I review web analytics and Facebook analytics to determine usage patterns and to optimize website and micro site designs. Guide staff in monitoring and placing strategic blogs, tweets and Facebook posts across 17 different accounts weekly. I monitor all YouTube channels and content. I monitor corporate online reputation. I manage day-to-day marketing operations for paid search management (PPC), search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). Report to senior management the results of all marketing campaigns, budget analysis, and present new strategies to maximize exposure and to generate additional revenue. I have developed the company’s entire social media marketing plans and implementation, and Crystal Reports development and testing. I have a proven and measurable analytics increasing social media retention by 500%+ on Facebook accounts.

I was responsible for all advertising and marketing efforts for 2 resort and 7 online properties under the Summer Winds Resorts umbrella. I work one on one with the Marketing Director to identify the company's target market, outline goals, and set budgets and concepts for all ad campaigns. I find and research new avenues for advertising strategies. I monitor and review web analytics and social media analytics to determine usage patterns and to optimize website and micro site designs. Guide staff in monitoring and placing strategic blogs, tweets and Facebook posts across 15 different accounts weekly. I monitor corporate online reputation. I manage and maintain 7 websites, and the day-to-day marketing operations for paid search management (PPC), search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). Report to senior management the results of all marketing campaigns, budget analysis, and present new strategies to maximize exposure and to generate additional revenue. I have developed the company’s entire social media marketing plans and implementation, and Crystal Reports development and testing.

I was acting IT Administrator till an adequate candidate could be found. I was responsible for effectively oversaw implementation, installation /configuration, operation, and maintenance of systems hardware and software and related infrastructure. I was responsible for implementing a disaster recovery plan and network security plan company wide. I was responsible for doing technical research and development to enable continuing innovation within company infrastructure. I ensured that system hardware, operating systems, software systems, and related procedures adhere to company values, current and future needs. I supervised day to day support of operations staff in executing, testing and rolling-out technology solutions. Supervising projects focusing on smooth transitions from development staff to production staff by performing operations activities within the project life-cycle. I was accountable for the following systems: Windows systems that support GIS infrastructure; Sql, Windows and Application systems that support Asset Management; Responsibilities on these systems include SA engineering and provisioning, Crystal Reports development, operations and support, maintenance, research and development to ensure continual innovation.

I was in charge of all marketing/advertising for the resort and all on property facilities. This included the 160 room hotel, a full service restaurant, 2200 seat theatre, indoor/outdoor water park, and 56 luxury timeshare lodges. I developed marketing and advertising plans, budgets, and campaigns. This included all print; magazines, brochures, posters, newspaper, television, radio, online campaigns; banners, landing pages, collaboration on website designs & updates, email campaigns, POS campaigns, billboard concepts and campaigns. I also worked closely with corporate and local advertising agency, negotiating all media buys. I established coordinated and analyzed co-op programs that are still in use today. Also collected and compiled data to analyze the effectiveness of all advertising /marketing campaigns by using Crystal Reports development and geographical mapping software. I introduced saturation maps that helped determine new markets for advertising. I also worked closely with local CVB, clubs and associations and sit on PR & Marketing committees for these groups. I helped determine new entertainment for the theatre by sitting on our entertainment committee and analyze data and costs to determine the cost effectiveness of said entertainer. I also worked closely with these entertainers on a day to day basis for promotions and interviews. I acquired hands on experience in TV & Radio production along with promotional videos for marketing and advertising
purposes. This experience includes, scripting, directing, editing and producing all electronic media. I effectively drafted and maintained a $1.5 million advertising and marketing budget. I managed to cut expenses by $200,000 the first 6 months of the year.

I was in charge of scheduling advertising, developing and implementing an advertising budget for 30+ retail stores. I help in developing advertising campaigns; this includes television, radio, magazines, newspaper, and billboards and POP campaigns. I worked side by side with our advertising agency on negotiating buys, Worked with sponsors, and vendors for special promotions. I was the liaison between retail stores, upper management and accounting. I also was in charge of collecting, compiling, and analyzing data after advertising promotions. I compiled information from our AS400, SAS system, Crystal Reports development, and Enterprise Guide to use this in plotting national maps for sales & distribution analysis. I audit and reconcile all corporate retail-marketing accounts. I developed and maintained the advertising budget of $44 million and tracked and accounted for vendor co-op that equaled $15 million in 2006. I also do miscellaneous projects which include data analysis and power point presentations for the Public Relations Department, Vice President and CEO of the company.

I was in charge of all advertising and customer events for the company, which included 17 branches Nationwide. I handled the production of the annual product catalog (400 pages 4/c), annual 4/c calendar, the production of 6 price lists a year, all trade advertising, mailers and flyers, sales ads for customers and salesmen, displays for customers, maintenance and tracking of trade show booths, all company forms, 3 yearly Newsletters for customers, product bulletins, track and maintain all co-op funds from vendors (100), maintaining and track current vendor art, maintenance of Macintosh systems, tracking upgrades, weekly backups, individualized customer presentations, development and design of web site, development and implementation of product giveaways and promotions, development and production of all advertising for The Gideon’s Companies.

I was in charge of the production of a monthly catalog that contains automotive products, production of company-spread sheets, ordering office supplies and quotes on these items.

Graphic artist and trafficker designed artwork for packaging food. Mechanically built artwork. Monitor and supervised 3 artists.

Graphic and production artist. Produced monthly magazine for Springfield area.