As a Product Design Intern at furo.fit, I played a pivotal role in driving innovation and enhancing user experiences. With a focus on two major features, "Communities" and "AI Fitness Coach," as well as overall UI/UX improvement, I made impactful contributions throughout my internship.

AI Fitness Coach:
• Developed the "AI Fitness Coach" feature from inception, utilizing ChatGPT.
• Conducted extensive experimentation, leveraging APIs and prompt engineering, to optimize its performance and effectiveness.
• Demonstrated adaptability and creativity in exploring various approaches to create a personalized and engaging fitness coaching experience.

Communities:
• Contributed to the development of community-focused features, strategically gamifying and strengthening user engagement.
• Applied user feedback and conducted thorough Competitive research to identify opportunities, aiming at improved retention rates.
• Utilized problem-solving skills to design innovative functionalities that fostered a vibrant and interactive community within the app.

UI/UX Enhancement:
• Collaborated seamlessly with cross-functional teams, including Developers, Designers, and Founders.
• Played a key role in refining the User Interface (UI) and enhancing the overall User Experience (UX) of the furo.fit app.
• Leveraged data-driven insights and usability testing to drive iterative design improvements, ensuring an intuitive and visually appealing interface.

Throughout my internship, I thrived in a dynamic and fast-paced environment, showcasing excellent communication and collaboration skills. By actively contributing to cutting-edge projects, I gained hands-on experience in product design and development processes gaining a diverse skill set while fostering a passion for delivering impactful solutions that resonate with users.

As the one and only Product Designer at Hustlemad ( currently in its initial phases as a startup ), I got the opportunity to incorporate a systematic approach toward understanding the business workflows & processes.

Further combining my own insights from the understanding of those workflows with the technical understanding of the Technical architecture of the system being built by the Developers I was able to design a robust, efficient & scalable tech platform.

During my tenure as the Product Designer, I was able to help them generate a total of $75,000 in GMV for over 30+ D2C brands, while scaling their services.

During the Summer Design Project as part of my 3rd year Project Work, I took upon "Peer Learning Platform" as part of a group under the banner of IIIT Vadodara.

As part of the Revamp team, I redesigned the entire User Experience & Interface of the Platform, while working alongside developers to further the execution of new features for the platform.

As part of my Design process, I analyzed the flaws, requirements, and problem statement, alongside the expectations and mental model within the targeted users. Then, I conceptualized & designed the new Sitemap, User Flow, Interface, and Interactive Prototype.