Craig Cheatham

Category Lead / Retoucher / Photoshop Artist

Santa Fe, NM, USA
Senior retoucher, commercial Photoshop artist, Photoshop Instructor, accomplished photographer.
30+ years building images to exacting specifications
Composites, Photo-Illustration, Color Correction, Fine-Art Repro, Lifestyle
Pre-press: CMYK and RGB workflow
Instructor of Photoshop, Scanning, Digital Media – UCSC Extension, 7 years
Scanner Operator, Epson Wide-Format Printing

Work Experience

Restoration Hardware/RH (contract)

Retoucher / Category Lead - Web Case Goods

Retouching web and catalog product photography, Color Correction, Composites
Maintain standards to support corporate visual identity
Helped build the Web Production Team from 5 artists to a team of 30
Developed RH Web production protocols and SOPs
Developed Photoshop file structure standards for Web
Created training on compositing practices for product structural changes
(Frankensteins) using CAD drawings to modify proportions and configurations
April 2014 - Present

Thomas Burke And Others

Senior Retoucher / Lead Photoshop Artist

Color correction/retouching commercial product and lifestyle photography
Built complex composite images for client marketing and brand identity
Worked with the Studio Manager to coordinate post-production team
Developed studio postproduction SOPs
Designed a web based project-tracking tool to coordinate studio workflow
Solely responsible for color correction on 1000 images catalog – Specialized Bicycles

Clients: Motorola Mobility; Universal Audio; Specialized Bicycles; Seagate; Dakota Ultrasonics; Ibis Bicycles; San Disk; GTech; Pacific Cookie Company; Santa Cruz Bicycles
June 2004 - November 2013 California, United States

Craig Cheatham Photography

Landscape Photographer

Landscape Photography of Central California, Eastern Sierra Nevada, and the Southwestern Deserts.
Especially interested in cultural landscape.
1985 - Present California, United States

Pacific Image Works (DBA)

Freelance Photoshop Specialist

Provided digital imaging and project management services to graphic designers and agencies.
End-use clients include: Plantronics, Stanford University, Seagate, Universal Audio, Akai, E-MU, Antares, Monterey Institute of Int'l Studies, Dominican Hospital, Comdisco, Commercebid, Lam Research, ADDR
1993 - 2003 Santa Cruz, California, United States

U.C. Santa Cruz, Extension

Digital Imaging Instructor - Graphic Design Certificate Program

Taught and assisted a variety of imaging and design related classes.
Taught: Advanced Photoshop, Beginning Photoshop, Photoshop for Web Graphics, Live Picture, Scanning, Multimedia Survey
Asst: Premiere, After Effects, MM Director, Sound Edit, Illustrator, Pagemaker
1993 - 2000 Santa Clara, California, United States

Education

University Of Redlands

BA, Liberal Arts

California, United States

Digital Design, Imaging, Non-Linear Editing, Design for Computer/Human Interface (UIX), Multimedia Workshop (Director, Premiere, Photoshop), Adobe Premiere, Beginning and Advanced Quark Express
Santa Cruz, California, United States

Skills

Adobe Bridge, Adobe Photoshop, Excel, File Maker, Fine Art Printing, Global Edit, Google Sheets, Jira , Mail, Photography, Production Management, Scanning , Team Management, Zoom,