Craig Rae
Strategic Marketing \\\ Creative Director \\\ Art Director \\\ Brand Development
Colorado Springs, CO, USA
719-963-9661
lunchbucketcreative.com
An award-winning creative specializing in branding and advertising development with extensive experience in advertising, brand development and management, graphic design and merchandising. In short, I have a successful track record for developing, implementing and managing creative branding and advertising campaigns for small companies and large corporation.
Work Experience
Lunchbucket Creative
Creative Director/Art Director/Partner
Currently responsible for agency management, strategic planning for clients’ branding and advertising campaign development, project management, and vendor coordination. Clients, including: strategic and creative development, budget management, production and fulfillment of the campaigns. Clients include: Bino-Pac, Bryan Herta Autosport, Canfield Inc., Colorado Springs Convention and Visitors Bureau, Colorado Spring Orthopaedic Group, IndyCar, Jeffrey Mark Motorsport, Mortgage Solutions Financial, PENRAD Imaging, The Home Front Cares, and USA Racquetball.
October 2009
- Present
Colorado Springs, Colorado, United States
Pikes Peak Community College
Adjunct professor
Adjunct professor in the Multimedia Graphic Design program, teaching students the fundamentals of design, branding and advertising communication. Responsible for developing class curriculums, syllabuses, and lesson plans for classes including: Introduction to Multimedia Graphic Design, Production Design and Capstone.
August 2009
- Present
Colorado Springs, Colorado, United States
Vladimir Jones/PRACO Ltd.
Associate Creative Director/Design Director/Senior Art Director
Responsible for creative brand development, advertising campaign development and implementation for many regional and national brands. Managed the creative process from brainstorming to production (Web, print, broadcast and non-traditional advertising.) Accounts include: Centura Health, Cheyenne Mountain Zoo, Colorado Springs Convention and Visitors Bureau, Colorado Tourism, La Casita Patio Cafe, RTD-Denver, Sandia Resort & Casino, USGA Foundation, Veneto Hotel and Casino, Win-River Casino, and Xcel Energy.
September 1997
- July 2009
Colorado Springs, Colorado, United States
Moore & Price Design Group
Senior Art Director
Senior art director responsible for the creative development of promotional advertising, P.O.S. and package design. Accounts include: Sony (Play Station), Mattel Toys, Mattel Interactive, Disney Home Entertainment, Ban Dai Toys, 20th Century Fox Interactive and Universal Interactive.
April 1996
- July 1997
Santa Monica, California, United States
Broken Specs Design And Advertising
Art Director/Principal
Art director and designer specializing in brand advertising, package design, merchandise display design, and apparel design and merchandising. Clients include: Mattel Toys, Boulevard Development, Hot Topic and Sony Interactive.
February 1995
- September 1998
Yorba Linda, California, United States
Shorebreak Ltd.
Art Director
Art Director for multi-million dollar active apparel accounts including: B.U.M. Equipment, Capitol Records, Maui & Sons, No Fear, Reebok, Russell Athletic and NFL licensed merchandise. Responsible for managing the design development of apparel designs and production for each brand.
July 1993
- February 1995
San Diego, California, United States
Pacific Outlook Sportswear
Merchandise Director/Art Director
Merchandise Design Director for active apparel lines including: U.S. World Cup 1994, Marvel Comics and Ocean Pacific. Responsible for the creative development of multi-million dollar action sports apparel lines. Art Director for active apparel companies including Ocean Pacific, Teenage Mutant Ninja Turtles, Marvel Comics, JCPenney and Newport Blue.
August 1991
- July 1993
Anaheim, California, United States
Education
Otis College Of Art And Design
Bachelor of Fine Arts
September 1988
- May 1989
Los Angeles, California, United States
California State University, Long Beach
Studied Advertising and Visual Communications
August 1984
- May 1987
Long Beach, California, United States
Awards
American Advertising Federation (AAF)
Silver Medal Award (Colorado Springs, CO)
2013
American Advertising Federation (AAF) - ADDY Awards
2013 Best of Print Advertising – PENRAD Imaging
2013
American Advertising Federation Colorado Springs
•James S. Fish, Aid to Advertising Education Award
2012
Outdoor Advertising Association Of America (OAAA) (OBIE Awards)
Silver & Finalist
2010
The New Denver Ad Club
The Denver 50
2009
The New Denver Ad Club
The Denver 50
2008
Skills
Illustrator,
Photoshop,
Brand Strategy And Development,
Budget Development And Management For Branding And Advertising Campaigns,
Etc. ,
Excellent Client Relations And Presentation Skills,
Experienced In Creative Team Management,
P,
Proficient In Creative Suites (InDesign,