cordell jeffries
cordellonline.com
Webster Groves, MO, USA
314 210 8685
cordell@cordellonline.com
be.net/CordellOnline
actively seeking creative environment in which the team has not only a vision, but the talent, trust and transparency to make it a reality. particularly intrigued by situations in which my experience could be highly valuable to the products, services and causes within the categories i remain extraordinarily passionate about -- public health, the environment, public broadcasting, sports and the world of music.
Work Experience
H&L Partners/St. Louis
ACD/writer [freelance]
- helped pitch/win Mercy Healthcare
- launched McDonald's first-ever breakfast platform (GoodMorningSTL)
- produced creative for other clients, including Missouri Tourism, St. Louis CVC, Tacony and CPC Logistics.
- launched McDonald's first-ever breakfast platform (GoodMorningSTL)
- produced creative for other clients, including Missouri Tourism, St. Louis CVC, Tacony and CPC Logistics.
January 2011
- October 2013
Saint Louis, Missouri, United States
Rodgers Townsend/DDB St. Louis/Omnicom
Senior Writer
- creative co-lead, UEfficiency initiative, Missouri's first-ever statewide consumer energy efficiency program, for AmerenUE+Lockheed Martin
- other accounts: AT&T Digital Media Solutions, Eveready, AT&T Business Solutions, Gold Coast Cinemas
- other accounts: AT&T Digital Media Solutions, Eveready, AT&T Business Solutions, Gold Coast Cinemas
April 2008
- June 2009
Saint Louis, Missouri, United States
WHITE_SPACE
ACD/writer
- helped to generate $750k in annual creative billings on Anheuser-Busch, working primarily in New Products division
- produced Budweiser's first foray into Fantasy Sports space (Digital Media & Branded Content)
- created/launched mxologi Creative Cocktails
- launched Purus Organic Vodka
- launched Justin Timberlake's first alcoholic beverage venture (901 Tequila)
- pitched/won St. Louis Rams business
- produced Budweiser's first foray into Fantasy Sports space (Digital Media & Branded Content)
- created/launched mxologi Creative Cocktails
- launched Purus Organic Vodka
- launched Justin Timberlake's first alcoholic beverage venture (901 Tequila)
- pitched/won St. Louis Rams business
June 2007
- April 2008
Saint Louis, Missouri, United States
Waylon
Senior Writer
- helped generate over $1.5MM in creative project business with Anheuser-Busch
- produced creative for Budweiser, Michelob and Bud Light brands, as well as first-ever liquor product to be introduced by A-B (Jekyll&Hyde liqueur)
- produced creative for Budweiser, Michelob and Bud Light brands, as well as first-ever liquor product to be introduced by A-B (Jekyll&Hyde liqueur)
March 2004
- June 2006
Saint Louis, Missouri, United States
Cordellonline.com
Strategist-Ideator-Copywriter, digital/traditional media
November 1995
- Present
United States
YMI?
Partner, Co-CD
April 2002
- July 2003
San Francisco, California, United States
FCB San Francisco/Interpublic Group
ACD/Writer
July 1999
- April 2002
San Francisco, California, United States
Darien & Kilburg
Copywriter
July 1993
- November 1995
San Francisco, California, United States
Winkler
ACD/Writer
September 1996
- April 1998
San Francisco, California, United States
Glennon
Copywriter
April 1990
- July 1993
Saint Louis, Missouri, United States
Education
University Of Missouri
Bachelor of Journalism/Advertising
magna cum laude
Columbia, Missouri, United States
Awards
Clio Awards
Radio Finalist
Communication Arts
EXHIBIT (4)
Lürzers Archive
Print (2)
AdWeek
Best Spots (2)
The One Club
One Show print finalist
San Francisco Ad Club
SF Show (+)
STL Ad Club
Addy (+)
Skills
Creative Strategy ,
Brand Creation,
Broadcast Production,
Communications Strategy,
Digital Media,
Ideation,
Integrated Marketing,
Print Advertising,
Product/Service Naming,
Radio Advertising,
Television Advertising,
Web Content,
Account/Category Experience
CONSUMER GOODS
901 Tequila
Brown Forman
Luxco
Anheuser-Busch [Budweiser/Bud Light/Michelob/New Products]
Longtail Libations
Sterling Vineyards
Seagrams Beverages
Canandeguia Beverages
Napa Ridge Wines
Del Monte Foods
Diamond Nuts
Pillsbury
Dreyer's Ice Cream
Monterey Pasta
Fantastic Foods
Monsanto/Roundup
Pond Care
SmartMouth Breath Wash
St. Louis Post-Dispatch
DURABLE GOODS
Maytag Vacuum Cleaners [Tacony]
Sony VAIO Computers
QSR
McDonald's
Togo's Eateries
Hardee's Restaurants
TOURISM
St. Louis Convention & Visitors Commission
Missouri Division of Tourism
St. Louis Rams
St. Louis Cardinals
Six Flags Over Mid-America
Oakland Ballet
Fairmont Hotels
San Jose Sharks
HEALTHCARE
St. Louis University Hospital
Mercy Clinic
Mercy Labor & Birth Suites
St. Louis Children's Hospital
RETAIL
Amazon.com
Restoration Hardware
Storehouse Furniture
Famous-Barr
AUTOMOTIVE
Sonnen Porsche
GMC Northern California Dealers
Hyman Ltd
FINANCIAL
Parkside Financial
VISA
Central Bancompany
Magna Banks
Intuit/Quicken
St. Louis Community Credit Union
TELECOM
AT&T Mobility
Hughes Cyberspace
TECHNOLOGY
AT&T Digital Media Solutions
Ascend
PeopleSoft
Candle Communications
Hewlett-Packard
Interplay Productions
Meyer Sound Labs
Seagate Technology
Oracle
Microsoft
BUSINESS-TO-BUSINESS
Monsanto/DeKalb
Monsanto/Asgrow
Sony
Belleville Boots
AT&T Business Solutions
CPC Logistics
Energizer
St. Louis Convention & Visitors Commission
VIDEOGAMES
Interplay
Eidos Interactive [Tomb Raider]
Mindscape
Namco
OTHER
American Association of Orthodontists
United States Tennis Association of NorCal
Goodwill Industries
Holy Names College
Black Rep Theater of St. Louis
Friends of the Urban Forest
Tee's Golf Grill/Chesterfield
901 Tequila
Brown Forman
Luxco
Anheuser-Busch [Budweiser/Bud Light/Michelob/New Products]
Longtail Libations
Sterling Vineyards
Seagrams Beverages
Canandeguia Beverages
Napa Ridge Wines
Del Monte Foods
Diamond Nuts
Pillsbury
Dreyer's Ice Cream
Monterey Pasta
Fantastic Foods
Monsanto/Roundup
Pond Care
SmartMouth Breath Wash
St. Louis Post-Dispatch
DURABLE GOODS
Maytag Vacuum Cleaners [Tacony]
Sony VAIO Computers
QSR
McDonald's
Togo's Eateries
Hardee's Restaurants
TOURISM
St. Louis Convention & Visitors Commission
Missouri Division of Tourism
St. Louis Rams
St. Louis Cardinals
Six Flags Over Mid-America
Oakland Ballet
Fairmont Hotels
San Jose Sharks
HEALTHCARE
St. Louis University Hospital
Mercy Clinic
Mercy Labor & Birth Suites
St. Louis Children's Hospital
RETAIL
Amazon.com
Restoration Hardware
Storehouse Furniture
Famous-Barr
AUTOMOTIVE
Sonnen Porsche
GMC Northern California Dealers
Hyman Ltd
FINANCIAL
Parkside Financial
VISA
Central Bancompany
Magna Banks
Intuit/Quicken
St. Louis Community Credit Union
TELECOM
AT&T Mobility
Hughes Cyberspace
TECHNOLOGY
AT&T Digital Media Solutions
Ascend
PeopleSoft
Candle Communications
Hewlett-Packard
Interplay Productions
Meyer Sound Labs
Seagate Technology
Oracle
Microsoft
BUSINESS-TO-BUSINESS
Monsanto/DeKalb
Monsanto/Asgrow
Sony
Belleville Boots
AT&T Business Solutions
CPC Logistics
Energizer
St. Louis Convention & Visitors Commission
VIDEOGAMES
Interplay
Eidos Interactive [Tomb Raider]
Mindscape
Namco
OTHER
American Association of Orthodontists
United States Tennis Association of NorCal
Goodwill Industries
Holy Names College
Black Rep Theater of St. Louis
Friends of the Urban Forest
Tee's Golf Grill/Chesterfield
Agencies [Freelance]
Osborn & Barr/STL
TOKY/STL
Waylon/STL
Havoc/STL
Werremeyer Design/STL
Adamson/STL
McGowan Crain/STL
Geile Leon/STL
Arnold/STL
Foote Cone & Belding (now DraftFCB)/SF
McCann Erickson/SF
Anderson & Lembke/SF
Winkler McManus/SF
Gardner Geary Coll/SF
Frankel/SF
Hal Riney & Partners/CHI
Hughes Creative/ATL
Resource/OH
SKG/Vegas
Dahlin Smith White/SLC
TOKY/STL
Waylon/STL
Havoc/STL
Werremeyer Design/STL
Adamson/STL
McGowan Crain/STL
Geile Leon/STL
Arnold/STL
Foote Cone & Belding (now DraftFCB)/SF
McCann Erickson/SF
Anderson & Lembke/SF
Winkler McManus/SF
Gardner Geary Coll/SF
Frankel/SF
Hal Riney & Partners/CHI
Hughes Creative/ATL
Resource/OH
SKG/Vegas
Dahlin Smith White/SLC
