Responsible for developing the creative product from initial concept through execution for assigned clients—Whataburger, Chick-fil-A, Arby’s and Strottman internal efforts.
• Integral part of the agency effort to acquire the Whataburger business and then gain agency of record status.
• Launched the Action Pack marketing platform for the Whataburger kids meal program.
• Creative development of the Whataburger kids web page.
• Created the “Tales from Virtue Valley” series of custom children’s books for Chick-fil-A, 12 books total.
• Developed a patented game design concept for backseat game play.
• Managed cross-functional teams to develop and design the Strottman web page.

Designed and directed the creative product for Arby’s, Denny’s, Elmer’s and Chick-fil-A.
• Developed a line of craft kits for Elmer’s that reinvented the way kids use glue.
• Designed a custom line of Elmer’s art supplies for the Limited Too girls retail store.
• Revamped the Denny’s kids’ menu to address growing childhood obesity. Art directed the photo shoot of
all menu items. The new design won Best Kids Menu in America, awarded by Restaurant Hospitality magazine.
• Worked closely with licensed partners such as Discovery Kids, National Geographic for Kids and Hasbro to
build cohesive, multi-year kids meal programs for Arby’s and Denny’s.
• Won awards from Design of the Times and POPAI OMA for Denny’s POP designs.

Designed and directed the creative product for Denny’s, Chick-fil-A, Arby’s, Red Lobster and Gerber.

Designed all promotional elements for a Coke/NHL campaign. Items included POP, vending machine fronts, packaging, zamboni graphics, arena rink graphics and vending carts. Design treatment was implemented through all NHL teams and stadiums.

Designed large format in-store graphics for an environmental concept at Wal-Mart.

Strottman is a marketing Agency specializing in innovative marketing solutions and custom product development targeted to kids and families.

I was responsible for directing the creative product from initial concept through execution for assigned clients—Chick-fil-A, Whataburger and Lowe’s. Orchestrated a multi-office team including art direction, industrial design, illustration, copy writing, engineering, licensing, product integrity and operations to flawlessly deliver engaging and memorable products and experiences. I oversaw all program elements including plastic toys, games, plush, paper crafts, books, menus, web extensions, point of purchase, local store marketing and digital initiatives.
• Integral part of the agency effort to win lead kid’s agency status for Chick-fil-A, worth $16 million in annual revenue.
• Transformed Chick-fil-A’s brand strategy into a strong cohesive kids and family program resulting in Chick-fil-A being ranked #1 in kid’s meal incidence for the first time ever, surpassing McDonald’s.
• Created 10 custom Chick-fil-A cow comic books, including story generation, character development, illustrations and supporting promotional merchandise.
• Championed and managed the development of an Augmented Reality App to expand the comic book experience.
• Worked on the agency team to acquire the Lowe’s Build and Grow wood clinic business worth $12 million in annual revenue.
• Developed Lowe’s wood craft kits including kit concepts, instruction guides and other kit contents. Tripled clinic attendance in 5 years.

Duties included package design and print production. Received extensive on the job training in flexographic printing and pre-press, specifically for the soft drink packaging industry.