Showcase & Discover Creative Work

Christian McDaniel

Contract / Freelance Art Direction & Design

San Francisco, CA, USA
Insightful. Creative. Passionate.

I am a California native. I have worked as a b+w wedding portrait printer, a server at a 5 star restaurant, and escaped from Alcatraz with podium recognition. I love new challenges and have a weakness for adventure, with extensive travels through Europe, Mexico, Thailand, and Indonesia. I work hard and play hard.

Design to me is more than just making a product or building a brand, it is about making a change in the way people experience it.

I am a brand specialist with over twelve year’s experience in delivering an elite level of art direction and graphic design solutions. Needless to say I do not discriminate - whether it's digital work or traditional, or art direction or graphic design focus – I approach all projects with enthusiasm and a strong desire to create fresh, insightful, relevant experiences.

A few examples of clients I have worked with in the past: Borel Private Bank, DMB Realty, MSquared Consulting, ScottUSA, Sonoma Valley Visitors Bureau, Constellation Brands, Robert Mondavi, Kim Crawford and Clos du Bois.

Specialties: Brand Development. Visual Design for Print and Digital. Creative Team Management. Project Management. Art Direction and Design. Packaging. Typography.

My passions are re-fueled from recent world travels and am ready for the next challenge. I am looking for freelance work, both on-site and off-site.

Work Experience
Napa, CA, USA
Sep 2007Dec 2012
Design Director
Provided topline creative leadership and design direction as well as hands-on design solutions for virtually all of Constellations’ luxury and premium-luxury brands.

Clients include:
Robert Mondavi Winery, Franciscan Estate, SIMI Winery, Mt. Veeder, Clos du Bois, Kim Crawford, Wild Horse Winery, Vendange Wine Cellars, Woodbridge,
Sonoma, CA, USA
Jan 2004Jul 2007
Art Director
Art directed the development and implimentation of brand identity systems, advertising campaigns, websites and print collateral for small and medium sized clients.
San Francisco, CA, USA
Feb 2002Jan 2004
Young & Wells Marketing
Senior Designer
Designed and produced branding programs for luxury clients in the travel & leisure industry.
Benicia, CA, USA
Apr 2000Feb 2002
Verb Design & Advertising
Designed and produced RIDEBMX magazine. Assisted the creative director with editorial design, house ads and content organization of RIDEBMX from cover to cover.
Chico, CA, USA
Jan 1995Jun 1999
California State University - Chico
Bachelor's degree, Visual Communication w/ emphasis in graphic design
Art Direction And Deisgn, Brand Development, Concept Development, Creative Management, IPad/iPhone App Design, Identity And Logomark Systems, Packaging, Production: Print / Labels / LSM / Packaging, Website Design
American Advertising Federation (AAF) - ADDY Awards
2 Silver , 3 Bronze
Print Design Magazine
Design Annual - packaging