Christian McDaniel

Contract / Freelance Art Direction & Design

San Francisco, CA, USA
Insightful. Creative. Passionate.

I am a California native. I have worked as a b+w wedding portrait printer, a server at a 5 star restaurant, and escaped from Alcatraz with podium recognition. I love new challenges and have a weakness for adventure, with extensive travels through Europe, Mexico, Thailand, and Indonesia. I work hard and play hard.

Design to me is more than just making a product or building a brand, it is about making a change in the way people experience it.

I am a brand specialist with over twelve year’s experience in delivering an elite level of art direction and graphic design solutions. Needless to say I do not discriminate - whether it's digital work or traditional, or art direction or graphic design focus – I approach all projects with enthusiasm and a strong desire to create fresh, insightful, relevant experiences.

A few examples of clients I have worked with in the past: Borel Private Bank, DMB Realty, MSquared Consulting, ScottUSA, Sonoma Valley Visitors Bureau, Constellation Brands, Robert Mondavi, Kim Crawford and Clos du Bois.

Specialties: Brand Development. Visual Design for Print and Digital. Creative Team Management. Project Management. Art Direction and Design. Packaging. Typography.

My passions are re-fueled from recent world travels and am ready for the next challenge. I am looking for freelance work, both on-site and off-site.

Work Experience

Constellation Brands

Design Director

Provided topline creative leadership and design direction as well as hands-on design solutions for virtually all of Constellations’ luxury and premium-luxury brands.

Clients include:
Robert Mondavi Winery, Franciscan Estate, SIMI Winery, Mt. Veeder, Clos du Bois, Kim Crawford, Wild Horse Winery, Vendange Wine Cellars, Woodbridge,
September 2007 - December 2012 Napa, California, United States


Art Director

Art directed the development and implimentation of brand identity systems, advertising campaigns, websites and print collateral for small and medium sized clients.
January 2004 - July 2007 Sonoma, California, United States

Young & Wells Marketing

Senior Designer

Designed and produced branding programs for luxury clients in the travel & leisure industry.
February 2002 - January 2004 San Francisco, California, United States

Verb Design & Advertising


Designed and produced RIDEBMX magazine. Assisted the creative director with editorial design, house ads and content organization of RIDEBMX from cover to cover.
April 2000 - February 2002 Benicia, California, United States


California State University - Chico

Bachelor's degree, Visual Communication w/ emphasis in graphic design

January 1995 - June 1999 Chico, California, United States


American Advertising Federation (AAF) - ADDY Awards

2 Silver , 3 Bronze


Print Design Magazine

Design Annual - packaging



Art Direction And Deisgn, Brand Development, Concept Development, Creative Management, Identity And Logomark Systems, IPad/iPhone App Design, Packaging, Production: Print / Labels / LSM / Packaging, Website Design,